Social media 'netmarks' key for experience design, says BRC's Bob Rogers | attractionsmanagement.com news
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Social media 'netmarks' key for experience design, says BRC's Bob Rogers
POSTED 06 Dec 2016 . BY Tom Anstey
It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it
– Bob Rogers
Bob Rogers, founder and chair of experience design firm BRC Imagination Arts, has said that visitor attractions must be designed as “netmarks” – a concept that takes into account social media impact on physical design.

BRC last month completed the first phase of a multi-year, multi-million dollar revamp of Cleveland’s Rock and Roll Hall of Fame and Museum, introducing a 78-foot-long and 6-foot-tall row of red letters spelling the words “Long Live Rock”.

Rogers – who worked as a Disney Imagineer for more than two decades before forming BRC – said that creating a netmark is critical for a designer when creating or revamping a visitor attraction.

“I wouldn’t say you even have to turn it into a landmark,” he told Attractions Management. "I’d say instead how do you turn it into a ‘netmark’? How do you turn it into something that isn’t going to be a physical icon on the land but something that is going to live in things like social media?

“It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it. The opportunity to take you picture on or near those letters have invigorated a space that was just a windswept plaza that only an architect could love. We put up the big letters and it immediately became a photo icon.”

The ongoing development of what has been dubbed “Museum 2.0”, the Rock and Roll Hall of Fame will eventually include the redevelopment of its hall of fame and its main exhibit areas, with netmark experiences being created to appeal to a Millennial audience “more interested in spending money on experiences than on possessions.”

“Architects are much more focused on leaving their mark upon the land; creating something that’s almost a piece of civic sculptural art,” said Rogers.

“The idea that they’re creating something that really lives in the ether is an interesting one. It will be interesting to see how people absorb that as time goes on. To the architect their idea of that is the entire thing. Our idea is the individual pieces. I want a picture with it but when it's this huge thing, that’s not an easy task.”
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NEWS
Social media 'netmarks' key for experience design, says BRC's Bob Rogers
POSTED 06 Dec 2016 . BY Tom Anstey
It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it
– Bob Rogers
Bob Rogers, founder and chair of experience design firm BRC Imagination Arts, has said that visitor attractions must be designed as “netmarks” – a concept that takes into account social media impact on physical design.

BRC last month completed the first phase of a multi-year, multi-million dollar revamp of Cleveland’s Rock and Roll Hall of Fame and Museum, introducing a 78-foot-long and 6-foot-tall row of red letters spelling the words “Long Live Rock”.

Rogers – who worked as a Disney Imagineer for more than two decades before forming BRC – said that creating a netmark is critical for a designer when creating or revamping a visitor attraction.

“I wouldn’t say you even have to turn it into a landmark,” he told Attractions Management. "I’d say instead how do you turn it into a ‘netmark’? How do you turn it into something that isn’t going to be a physical icon on the land but something that is going to live in things like social media?

“It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it. The opportunity to take you picture on or near those letters have invigorated a space that was just a windswept plaza that only an architect could love. We put up the big letters and it immediately became a photo icon.”

The ongoing development of what has been dubbed “Museum 2.0”, the Rock and Roll Hall of Fame will eventually include the redevelopment of its hall of fame and its main exhibit areas, with netmark experiences being created to appeal to a Millennial audience “more interested in spending money on experiences than on possessions.”

“Architects are much more focused on leaving their mark upon the land; creating something that’s almost a piece of civic sculptural art,” said Rogers.

“The idea that they’re creating something that really lives in the ether is an interesting one. It will be interesting to see how people absorb that as time goes on. To the architect their idea of that is the entire thing. Our idea is the individual pieces. I want a picture with it but when it's this huge thing, that’s not an easy task.”
RELATED STORIES
Rock and Roll Hall of Fame to undergo multi-million redevelopment


Cleveland’s Rock and Roll Hall of Fame and Museum is undergoing a US$4.5m (€4.2m, £3.2m) makeover, the first phase of a multi-million dollar redevelopment of the 20-year- old visitor attraction.
Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
US$45m Chicago Blues Experience coming to city's iconic Navy Pier


A museum dedicated to the Chicago blues is coming Illinois, with plans by BRC Imagination Arts to give the genre a new home on the city’s historic Navy Pier.
IAAPA 2015: Legends share insights into legacy left by Walt Disney


In what was a very special edition of IAAPA’s annual Legends panel, BRC Imagination Arts’ Bob Rogers gathered a host of legendary representatives of the attractions industry to discuss the 60-year legacy left by Walt Disney and Disneyland.
MORE NEWS
Stephanie Young named new managing director at Hong Kong Disneyland
Hong Kong Disneyland Resort (HKDL) will have a new managing director, effective as of 1 February 2019, after Disney Parks, Experiences and Consumer Products announced the appointment of Stephanie Young into the role.
Karnataka government to float theme park tender
The state government of Karnataka, India, is set to float a global tender to develop a site at Brindavan Gardens near Krishnaraja Sagar (KRS) into a theme park.
Bart Dohmen appointed as Unlimited Snow CEO
Unlimited Leisure has announced the appointment of former BRC Imagination Arts managing director Bart Dohmen as CEO of its Unlimited Snow Development brand.
MAD Architects reveal 'theatrical' design for Rotterdam observation deck
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+ More news   
LATEST JOBS
Fundraising Officer
Eastleigh Borough Council
Salary: Circa £30,000
Job location: Eastleigh, UK
Team Leader
West Cheshire Museums
Salary: £23,111 - £26,470 Pro Rata per annum
Job location: Marston, Northwich, UK
Head of Technical Operations
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
Visitor Services Officer (Seasonal)
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Visitor Services Officer
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Sales Manager
Hoburne Ltd
Salary: Competitive Salary and Benefits
Job location: Cotswold, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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