IAAPA 2016: Panasonic and Videro debut light-activated content delivery technology | attractionsmanagement.com news
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IAAPA 2016: Panasonic and Videro debut light-activated content delivery technology
POSTED 14 Nov 2016 . BY Alice Davis
Panasonic and Videro have joined forces to debut a light-activated data delivery technology, which would allow operators to send information directly to a guest’s device.

When a guest locks their device on an object lit by an LED, Panasonic LinkRay reads the light frequency to send the required data into the palm of their hand.

This could work, for example, for bringing to life an artefact in a museum, for wayfinding in a theme park or for creating hidden surprises in an experience.

“You can hold the device in front an object in a store, and all the information about the product pops up on the screen,” Videro founder Johannes Buld told Attractions Management. “Imagine you’re looking at a Van Gogh painting in a museum; all the information arrives instantly on your phone, including the audioguide. You are always connected to content.”

This type of application would work with camera and light ID technology from Panasonic, called LinkRay, and Videro database technology. The camera picks up the light frequency, or light ID, which is pre-programmed by the user to relate to the relevant content. This means the data can also be changed by the user at any time.

Panasonic has developed a “solution in a box” mobile demo kit and will embark on a multi-city tour in the US to present this technology to customers.
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NEWS
IAAPA 2016: Panasonic and Videro debut light-activated content delivery technology
POSTED 14 Nov 2016 . BY Alice Davis
Panasonic and Videro have joined forces to debut a light-activated data delivery technology, which would allow operators to send information directly to a guest’s device.

When a guest locks their device on an object lit by an LED, Panasonic LinkRay reads the light frequency to send the required data into the palm of their hand.

This could work, for example, for bringing to life an artefact in a museum, for wayfinding in a theme park or for creating hidden surprises in an experience.

“You can hold the device in front an object in a store, and all the information about the product pops up on the screen,” Videro founder Johannes Buld told Attractions Management. “Imagine you’re looking at a Van Gogh painting in a museum; all the information arrives instantly on your phone, including the audioguide. You are always connected to content.”

This type of application would work with camera and light ID technology from Panasonic, called LinkRay, and Videro database technology. The camera picks up the light frequency, or light ID, which is pre-programmed by the user to relate to the relevant content. This means the data can also be changed by the user at any time.

Panasonic has developed a “solution in a box” mobile demo kit and will embark on a multi-city tour in the US to present this technology to customers.
RELATED STORIES
IAAPA 2015: Revolutionary Videro technology streamlines AV for museums, 3D/4D attractions


A new platform is set to change the way operators and visitors interact with audiovisual content, allowing them to manage multimedia content from their smart device.
MORE NEWS
New kids addition to Ferrari Land as PortAventura targets 5 million visitors
PortAventura has expanded its offering at Ferrari Land, introducing a new children's area for visitors to the popular destination as it attempts to reach 5 million visitors in 2018.
Blackpool Pleasure Beach debuts £16.25m Icon rollercoaster
Blackpool Pleasure Beach has debuted its highly-anticipated steel launch coaster – Icon – which opens to the public today (25 May).
Omaha Henry Doorly Zoo set to launch US$22m Asian Highlands exhibit
The Omaha Henry Doorly Zoo and Aquarium is set to launch its brand new US$22m (€18.8m, £16.4m) Asian Highlands Exhibit, taking visitors to the Himalayan mountains and grasslands of Northern India.
Comcast potentially hijacking Disney's Fox deal with new bid
Disney's acquisition of Fox is in jeopardy, after Comcast confirmed plans to top Disney's US$52.4bn (€44.27bn, £39bn) offer for the company.
+ More news   
LATEST JOBS
Visitor Experience Manager
Tate
Salary: £27,769 per annum (inclusive of a £2,500 per annum MRA)
Job location: London, UK
Event Sales Manager
Madame Tussauds
Salary: Competitive
Job location: Hollywood, Los Angeles, CA, USA
Project Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Columbus, OH, USA
Aquarist
Sea Life
Salary: Competitive
Job location: Dallas, TX, USA
SEA LIFE Grounds Team Lead
Sea Life
Salary: Competitive
Job location: California, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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