IAAPA 2016: Panasonic and Videro debut light-activated content delivery technology | attractionsmanagement.com news
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IAAPA 2016: Panasonic and Videro debut light-activated content delivery technology
POSTED 14 Nov 2016 . BY Alice Davis
Panasonic and Videro have joined forces to debut a light-activated data delivery technology, which would allow operators to send information directly to a guest’s device.

When a guest locks their device on an object lit by an LED, Panasonic LinkRay reads the light frequency to send the required data into the palm of their hand.

This could work, for example, for bringing to life an artefact in a museum, for wayfinding in a theme park or for creating hidden surprises in an experience.

“You can hold the device in front an object in a store, and all the information about the product pops up on the screen,” Videro founder Johannes Buld told Attractions Management. “Imagine you’re looking at a Van Gogh painting in a museum; all the information arrives instantly on your phone, including the audioguide. You are always connected to content.”

This type of application would work with camera and light ID technology from Panasonic, called LinkRay, and Videro database technology. The camera picks up the light frequency, or light ID, which is pre-programmed by the user to relate to the relevant content. This means the data can also be changed by the user at any time.

Panasonic has developed a “solution in a box” mobile demo kit and will embark on a multi-city tour in the US to present this technology to customers.
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Jobs . News . Products . Magazine
NEWS
IAAPA 2016: Panasonic and Videro debut light-activated content delivery technology
POSTED 14 Nov 2016 . BY Alice Davis
Panasonic and Videro have joined forces to debut a light-activated data delivery technology, which would allow operators to send information directly to a guest’s device.

When a guest locks their device on an object lit by an LED, Panasonic LinkRay reads the light frequency to send the required data into the palm of their hand.

This could work, for example, for bringing to life an artefact in a museum, for wayfinding in a theme park or for creating hidden surprises in an experience.

“You can hold the device in front an object in a store, and all the information about the product pops up on the screen,” Videro founder Johannes Buld told Attractions Management. “Imagine you’re looking at a Van Gogh painting in a museum; all the information arrives instantly on your phone, including the audioguide. You are always connected to content.”

This type of application would work with camera and light ID technology from Panasonic, called LinkRay, and Videro database technology. The camera picks up the light frequency, or light ID, which is pre-programmed by the user to relate to the relevant content. This means the data can also be changed by the user at any time.

Panasonic has developed a “solution in a box” mobile demo kit and will embark on a multi-city tour in the US to present this technology to customers.
RELATED STORIES
IAAPA 2015: Revolutionary Videro technology streamlines AV for museums, 3D/4D attractions


A new platform is set to change the way operators and visitors interact with audiovisual content, allowing them to manage multimedia content from their smart device.
MORE NEWS
Michael Bloomberg helps US arts blossom with US$43m training scheme
Bloomberg Philanthropies – the charitable arm of Michael Bloomberg’s business empire – has granted 45 organisations funding in efforts to help finance the US's small to midsize arts organisations.
Video: Attractions Management News Flash 13 August 2018
The latest Attractions Management News Flash Video is now live!
Historic properties lead the way as visitors flock to English attractions
Historic properties and attractions across England experienced significant growth in visitor numbers in 2017.
Liseberg makes largest ever investment with launch of Valkyria
Valkyria – a steel dive coaster created by Bolliger & Mabillard – has opened to the public today (10 August) at the Liseberg amusement park in Gothenburg, Sweden.
+ More news   
LATEST JOBS
Business Manager
National Heritage Centre
Salary: Up to £55,000 (depending on experience) + pension
Job location: Newmarket, UK
Front of House Manager
Parkwood Entertainment
Salary: £9.00 per hour
Job location: Longridge, Preston, UK
Visitor Attractions Group Manager
Monmouthshire County Council
Salary: £37,107 - £40,858
Job location: Monmouthshire, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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