Science centres must engage with more diverse audiences or risk becoming 'obsolete' | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Science centres must engage with more diverse audiences or risk becoming 'obsolete'
POSTED 29 Sep 2016 . BY Tom Anstey
Linda Conlon, chief executive of Newcastle’s International Centre for Life, has said science centres need to engage with more diverse audiences, particularly refugee and migrant groups.

Echoing some of the sentiments of Elizabeth Rasekoala, who said during her keynote speech at this year’s Ecsite conference that 'Eurocentric' science centres were hindering education in STEM for black youths, Conlon said that science centres need to engage with refugees and migrants or risk becoming “obsolete”.

Speaking on the UK’s recent decision to leave the European Union, Conlon said that although economics was undoubtedly an important factor in the Brexit vote, the most disruptive element will not be the fast and free movement of goods, rather the movement of people.

“Migration of people in and out of countries has produced an emotional backlash against immigration, refugees and indeed the entire idea of globalisation. Starkly put, economic issues affect the head, identity issues hit the heart,” said Conlon, speaking at the Association of Science and Technology Centres (ASTC) annual conference in Tampa, Florida.

“Even before the Brexit vote, many of us were aware of the current refugee crisis in Europe which has provoked a palette of reactions in public opinion, ranging from unconditional solidarity to pure xenophobia.

“Major shifts in demographics, and therefore increasingly diverse audiences, are going to impact more and more on science centres. If you’re thinking that this is something that can be shelved for a few years while you deal with greater imperatives, or that the answer lies in creating a few special programmes for minority groups - think again. This is not an optional box-ticking exercise.”

Conlon went on to highlight work already being done to address the issue, including German lessons offered to migrants at the Deutsches Museum in Munich; dialogues started with immigrant groups by the Explora science centre in Albuquerque, New Mexico; and the Immigration Museum in São Paulo, which is working with overseas immigrants in the state.

“There will come a point, sooner for some of us than others, when the current core audience becomes the minority. When that tipping point inevitably occurs - we need to be ready,” said Conlon.

“This requires a step change in our thinking – and a fundamental re-examination of business models. What is fit for purpose today, will not be fit for purpose tomorrow.

“Science has the power to be a unifying force. Let’s not miss this opportunity to make a difference.”
MORE NEWS
Wheelchair tours of Machu Picchu offered for first time
At 8,000ft (2,438m) above sea level, the Inca city of Machu Picchu is a stiff climb even for the able- bodied, and has been completely inaccessible for those in a wheelchair. That has now changed after travel company Wheel the World started offering specialised trips to the Peruvian world wonder.
Hagrid’s Magical Creatures Motorbike Adventure announced for June at Wizarding World
Universal has confirmed rumours for its new Harry Potter-themed rollercoaster, unveiling Hagrid’s Magical Creatures Motorbike Adventure, which opens later this year.
Futuroscope reopens for 2019 with a host of new attractions
The Futuroscope theme park in Poitiers, France, has reopened its doors for the 2019 season and has some big plans for new attractions over the coming years.
Krispy Kreme pops up in London with new flavours
Tourists, shoppers and commuters in Central London will be treated to a special Krispy Kreme experience in March, as the doughnut company opens a pop-up in Great Newport Street, near to Leicester Square and trials new flavours.
+ More news   
LATEST JOBS
Arcade / Coin Op Manager
HB Leisure
Salary: Competitive
Job location: Windsor, UK
Visitor Experience Team Leader
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Retail Manager
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
+ More jobs  

COMPANY PROFILE
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site [more...]
+ More profiles  
VIDEO GALLERY

instantprint - Online Print Made Easy!
We're the only online printing company who really gets your business. Find out more...
More videos:
Red Raion - VR/5D Films Showreel 2016 – Red Raion
The Son Of Bigfoot 4D Trailer – nWave Pictures
Simworx - The power to move you… – Simworx
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

07 Mar 2019

National Attractions Marketing Conference

Drayton Manor Theme Park, Tamworth, United Kingdom
25-27 Mar 2019

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

20 Feb 2019 issue 124


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
Science centres must engage with more diverse audiences or risk becoming 'obsolete'
POSTED 29 Sep 2016 . BY Tom Anstey
Linda Conlon, chief executive of Newcastle’s International Centre for Life, has said science centres need to engage with more diverse audiences, particularly refugee and migrant groups.

Echoing some of the sentiments of Elizabeth Rasekoala, who said during her keynote speech at this year’s Ecsite conference that 'Eurocentric' science centres were hindering education in STEM for black youths, Conlon said that science centres need to engage with refugees and migrants or risk becoming “obsolete”.

Speaking on the UK’s recent decision to leave the European Union, Conlon said that although economics was undoubtedly an important factor in the Brexit vote, the most disruptive element will not be the fast and free movement of goods, rather the movement of people.

“Migration of people in and out of countries has produced an emotional backlash against immigration, refugees and indeed the entire idea of globalisation. Starkly put, economic issues affect the head, identity issues hit the heart,” said Conlon, speaking at the Association of Science and Technology Centres (ASTC) annual conference in Tampa, Florida.

“Even before the Brexit vote, many of us were aware of the current refugee crisis in Europe which has provoked a palette of reactions in public opinion, ranging from unconditional solidarity to pure xenophobia.

“Major shifts in demographics, and therefore increasingly diverse audiences, are going to impact more and more on science centres. If you’re thinking that this is something that can be shelved for a few years while you deal with greater imperatives, or that the answer lies in creating a few special programmes for minority groups - think again. This is not an optional box-ticking exercise.”

Conlon went on to highlight work already being done to address the issue, including German lessons offered to migrants at the Deutsches Museum in Munich; dialogues started with immigrant groups by the Explora science centre in Albuquerque, New Mexico; and the Immigration Museum in São Paulo, which is working with overseas immigrants in the state.

“There will come a point, sooner for some of us than others, when the current core audience becomes the minority. When that tipping point inevitably occurs - we need to be ready,” said Conlon.

“This requires a step change in our thinking – and a fundamental re-examination of business models. What is fit for purpose today, will not be fit for purpose tomorrow.

“Science has the power to be a unifying force. Let’s not miss this opportunity to make a difference.”
MORE NEWS
Wheelchair tours of Machu Picchu offered for first time
At 8,000ft (2,438m) above sea level, the Inca city of Machu Picchu is a stiff climb even for the able- bodied, and has been completely inaccessible for those in a wheelchair. That has now changed after travel company Wheel the World started offering specialised trips to the Peruvian world wonder.
Hagrid’s Magical Creatures Motorbike Adventure announced for June at Wizarding World
Universal has confirmed rumours for its new Harry Potter-themed rollercoaster, unveiling Hagrid’s Magical Creatures Motorbike Adventure, which opens later this year.
Futuroscope reopens for 2019 with a host of new attractions
The Futuroscope theme park in Poitiers, France, has reopened its doors for the 2019 season and has some big plans for new attractions over the coming years.
Krispy Kreme pops up in London with new flavours
Tourists, shoppers and commuters in Central London will be treated to a special Krispy Kreme experience in March, as the doughnut company opens a pop-up in Great Newport Street, near to Leicester Square and trials new flavours.
+ More news   
LATEST JOBS
Arcade / Coin Op Manager
HB Leisure
Salary: Competitive
Job location: Windsor, UK
Visitor Experience Team Leader
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Retail Manager
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS