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Jordan tourism campaign focuses on historical assets
POSTED 05 Jul 2016 . BY Tom Anstey
While many countries in the Middle East are focusing on building new attractions to entice tourists, Jordan is using existing assets, zoning in on its heritage with a new tourism campaign targeted at the UK.

The £500,000 (US$670,000, €604,000) ExtraJORDANary campaign will run through to September, with the objective to increase arrival figures in 2016 and 2017.

Home to a plethora of historic attractions, including most famously the Unesco World Heritage Site of Petra and the Dead Sea, the nation is also promoting blending the new with the old, promoting its mix of modern restaurants and hotels within a setting of traditional boutiques and local markets.

The campaign, says the Jordan Tourism Board, marks a significant spend. The key to its success, it says, is to focus on maximising both reach and frequency to ensure influence and memorableness.

“The campaign’s focus is to showcase our majestic country and inspire people to visit, as well as extend support to, our trade partners,” said Adel Amin, director of marketing at the Jordan Tourism Board.

“The campaign highlights Jordan’s most special places, including Petra, the Dead Sea, Wadi Rum and Aqaba, and aims to create desire and intrigue through a captivating headline and stunning visuals. Jordan has unique experiences in all segments, including wellness, biblical, adventure at Wadi Mujib and Wadi Hidan and other undiscovered locations around Jordan.

“We look forward to seeing our valued UK partners capitalise on this incredible promotion and will continue to work together to ensure the appetite for Jordan develops and the visitor numbers to our wonderful Kingdom increases.”
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NEWS
Jordan tourism campaign focuses on historical assets
POSTED 05 Jul 2016 . BY Tom Anstey
While many countries in the Middle East are focusing on building new attractions to entice tourists, Jordan is using existing assets, zoning in on its heritage with a new tourism campaign targeted at the UK.

The £500,000 (US$670,000, €604,000) ExtraJORDANary campaign will run through to September, with the objective to increase arrival figures in 2016 and 2017.

Home to a plethora of historic attractions, including most famously the Unesco World Heritage Site of Petra and the Dead Sea, the nation is also promoting blending the new with the old, promoting its mix of modern restaurants and hotels within a setting of traditional boutiques and local markets.

The campaign, says the Jordan Tourism Board, marks a significant spend. The key to its success, it says, is to focus on maximising both reach and frequency to ensure influence and memorableness.

“The campaign’s focus is to showcase our majestic country and inspire people to visit, as well as extend support to, our trade partners,” said Adel Amin, director of marketing at the Jordan Tourism Board.

“The campaign highlights Jordan’s most special places, including Petra, the Dead Sea, Wadi Rum and Aqaba, and aims to create desire and intrigue through a captivating headline and stunning visuals. Jordan has unique experiences in all segments, including wellness, biblical, adventure at Wadi Mujib and Wadi Hidan and other undiscovered locations around Jordan.

“We look forward to seeing our valued UK partners capitalise on this incredible promotion and will continue to work together to ensure the appetite for Jordan develops and the visitor numbers to our wonderful Kingdom increases.”
MORE NEWS
Futuroscope reopens for 2019 with a host of new attractions
The Futuroscope theme park in Poitiers, France, has reopened its doors for the 2019 season and has some big plans for new attractions over the coming years.
Krispy Kreme pops up in London with new flavours
Tourists, shoppers and commuters in Central London will be treated to a special Krispy Kreme experience in March, as the doughnut company opens a pop-up in Great Newport Street, near to Leicester Square and trials new flavours.
Cedar Fair looks ahead with optimism after 2018 results
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US$70m aquarium and wildlife sanctuary mooted for Cambodia
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+ More news   
LATEST JOBS
Visitor Experience Team Leader
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Retail Manager
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
Theme Park Resort Duty Managers
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: Rother Valley, Rotherham, South Yorkshire, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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