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Museum Hack offers alternative museum tour for millennial audience
POSTED 09 Mar 2016 . BY Tom Anstey
Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.

Founded in July 2013, Museum Hack offers a different kind of tour to visitors, one targeted at the “ADD generation” – always on their phones and with short attention spans. It’s the museum tour for people who don’t like museums.

“We don’t hire guides based on whether they have a PhD in art history,” said Gray, speaking to Attractions Management. “The most important thing is they are great storytellers.”

Differing from your average tour, Museum Hack’s guides engage groups of six or seven people with games and activities, as well as the “gossip” that comes from the unusual facts and intriguing backstories about works on display.

With tours about three times the speed of a regular museum tour, Gray says the millennial audience has to be engaged at the speed and pace they’re used to, something he believes the sector can learn from.

“I would love it if museums stole our ideas and put us out of business,” he said. “I know that will never happen, but if they did steal our ideas then great. It’s important to engage the audiences with art.”

Museum Hack offers alternative tours of places like the Metropolitan Museum of Art (MoMA) in New York and is one of the highest-ranked activities on Trip Advisor with a five-star rating.

For more on Museum Hack, see the latest issue of Attractions Management, available now.
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NEWS
Museum Hack offers alternative museum tour for millennial audience
POSTED 09 Mar 2016 . BY Tom Anstey
Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.

Founded in July 2013, Museum Hack offers a different kind of tour to visitors, one targeted at the “ADD generation” – always on their phones and with short attention spans. It’s the museum tour for people who don’t like museums.

“We don’t hire guides based on whether they have a PhD in art history,” said Gray, speaking to Attractions Management. “The most important thing is they are great storytellers.”

Differing from your average tour, Museum Hack’s guides engage groups of six or seven people with games and activities, as well as the “gossip” that comes from the unusual facts and intriguing backstories about works on display.

With tours about three times the speed of a regular museum tour, Gray says the millennial audience has to be engaged at the speed and pace they’re used to, something he believes the sector can learn from.

“I would love it if museums stole our ideas and put us out of business,” he said. “I know that will never happen, but if they did steal our ideas then great. It’s important to engage the audiences with art.”

Museum Hack offers alternative tours of places like the Metropolitan Museum of Art (MoMA) in New York and is one of the highest-ranked activities on Trip Advisor with a five-star rating.

For more on Museum Hack, see the latest issue of Attractions Management, available now.
MORE NEWS
KidZania teams up with Nintendo for London Labo experience
Kidzania's London attraction at the Westfield Shopping Centre has made a new addition to the pint-sized indoor city – the Nintendo Labo.
Buffalo Museum of Science reopens renovated observatory after 19 years
The Buffalo Museum of Science in Buffalo, New York, has celebrated the opening of its new digital planetarium, following the redevelopment of its Kellogg Observatory.
Barnes Foundation uses intelligent machines to offer new ways of interpreting art collections
Philadelphia's Barnes Foundation art gallery has used machine learning to create an intelligent art critic, with the technology able to interpret and pair digital artwork together to recognise art style, objects and even images of Jesus.
Azerbaijan to host 2019 session of World Heritage Committee
The 43rd session of Unesco's World Heritage Committee will take place in Baku, Azerbaijan, it has been revealed.
+ More news   
LATEST JOBS
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
Education Specialist
Sea Life
Salary: Competitive
Job location: Kansas City, Missouri, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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