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Museum Hack offers alternative museum tour for millennial audience
POSTED 09 Mar 2016 . BY Tom Anstey
Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.

Founded in July 2013, Museum Hack offers a different kind of tour to visitors, one targeted at the “ADD generation” – always on their phones and with short attention spans. It’s the museum tour for people who don’t like museums.

“We don’t hire guides based on whether they have a PhD in art history,” said Gray, speaking to Attractions Management. “The most important thing is they are great storytellers.”

Differing from your average tour, Museum Hack’s guides engage groups of six or seven people with games and activities, as well as the “gossip” that comes from the unusual facts and intriguing backstories about works on display.

With tours about three times the speed of a regular museum tour, Gray says the millennial audience has to be engaged at the speed and pace they’re used to, something he believes the sector can learn from.

“I would love it if museums stole our ideas and put us out of business,” he said. “I know that will never happen, but if they did steal our ideas then great. It’s important to engage the audiences with art.”

Museum Hack offers alternative tours of places like the Metropolitan Museum of Art (MoMA) in New York and is one of the highest-ranked activities on Trip Advisor with a five-star rating.

For more on Museum Hack, see the latest issue of Attractions Management, available now.
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NEWS
Museum Hack offers alternative museum tour for millennial audience
POSTED 09 Mar 2016 . BY Tom Anstey
Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.

Founded in July 2013, Museum Hack offers a different kind of tour to visitors, one targeted at the “ADD generation” – always on their phones and with short attention spans. It’s the museum tour for people who don’t like museums.

“We don’t hire guides based on whether they have a PhD in art history,” said Gray, speaking to Attractions Management. “The most important thing is they are great storytellers.”

Differing from your average tour, Museum Hack’s guides engage groups of six or seven people with games and activities, as well as the “gossip” that comes from the unusual facts and intriguing backstories about works on display.

With tours about three times the speed of a regular museum tour, Gray says the millennial audience has to be engaged at the speed and pace they’re used to, something he believes the sector can learn from.

“I would love it if museums stole our ideas and put us out of business,” he said. “I know that will never happen, but if they did steal our ideas then great. It’s important to engage the audiences with art.”

Museum Hack offers alternative tours of places like the Metropolitan Museum of Art (MoMA) in New York and is one of the highest-ranked activities on Trip Advisor with a five-star rating.

For more on Museum Hack, see the latest issue of Attractions Management, available now.
MORE NEWS
£15m waterpark opens in Wales ahead of Easter weekend
A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy.
Elton John makes significant V&A donation for photography collaboration
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
Climate Emergency campaign draws support from UK culture sector
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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