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Museum Hack offers alternative museum tour for millennial audience
POSTED 09 Mar 2016 . BY Tom Anstey
Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.

Founded in July 2013, Museum Hack offers a different kind of tour to visitors, one targeted at the “ADD generation” – always on their phones and with short attention spans. It’s the museum tour for people who don’t like museums.

“We don’t hire guides based on whether they have a PhD in art history,” said Gray, speaking to Attractions Management. “The most important thing is they are great storytellers.”

Differing from your average tour, Museum Hack’s guides engage groups of six or seven people with games and activities, as well as the “gossip” that comes from the unusual facts and intriguing backstories about works on display.

With tours about three times the speed of a regular museum tour, Gray says the millennial audience has to be engaged at the speed and pace they’re used to, something he believes the sector can learn from.

“I would love it if museums stole our ideas and put us out of business,” he said. “I know that will never happen, but if they did steal our ideas then great. It’s important to engage the audiences with art.”

Museum Hack offers alternative tours of places like the Metropolitan Museum of Art (MoMA) in New York and is one of the highest-ranked activities on Trip Advisor with a five-star rating.

For more on Museum Hack, see the latest issue of Attractions Management, available now.
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NEWS
Museum Hack offers alternative museum tour for millennial audience
POSTED 09 Mar 2016 . BY Tom Anstey
Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.

Founded in July 2013, Museum Hack offers a different kind of tour to visitors, one targeted at the “ADD generation” – always on their phones and with short attention spans. It’s the museum tour for people who don’t like museums.

“We don’t hire guides based on whether they have a PhD in art history,” said Gray, speaking to Attractions Management. “The most important thing is they are great storytellers.”

Differing from your average tour, Museum Hack’s guides engage groups of six or seven people with games and activities, as well as the “gossip” that comes from the unusual facts and intriguing backstories about works on display.

With tours about three times the speed of a regular museum tour, Gray says the millennial audience has to be engaged at the speed and pace they’re used to, something he believes the sector can learn from.

“I would love it if museums stole our ideas and put us out of business,” he said. “I know that will never happen, but if they did steal our ideas then great. It’s important to engage the audiences with art.”

Museum Hack offers alternative tours of places like the Metropolitan Museum of Art (MoMA) in New York and is one of the highest-ranked activities on Trip Advisor with a five-star rating.

For more on Museum Hack, see the latest issue of Attractions Management, available now.
MORE NEWS
New “Hilltop Gallery” in China’s Yanshan mountains completes construction
Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
Stockholm’s Nationalmuseum reopens following refurbishment
Larger exhibition areas across three floors will showcase more than 5,000 artworks including paintings, sculpture, and photography at the reopened Nationalmuseum in Stockholm, Sweden following a revamp.
Netflix's Black Mirror to give users a choice of stories: Will attractions follow?
The upcoming season of the Emmy-winning science-fiction series Black Mirror, due for release in December, will have an episode that allows users to choose their own story.
V&A’s Photography Centre opens as part of its FuturePlan initiative
London’s V&A Museum has opened its new Photography Centre – a dedicated space showing works including the Royal Photographic Society collection, which it acquired in 2017 from the National Science and Media Museum in Bradford, Yorkshire.
+ More news   
LATEST JOBS
Global Marketing Executive
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Operations Manager
Legoland
Salary: Competitive
Job location: Columbus, OH, USA
Aquarium Commercial Supervisor
Sea Life
Salary: Competitive
Job location: Carlsbad, CA, USA
Digital Marketing Executive
Legoland
Salary: Competitive
Job location: Windsor, UK
Digital Business Analyst
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Curator
Sea Life
Salary: Competitive
Job location: North Carolina, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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