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Sega plans new indoor theme parks as part of global expansion
POSTED 11 Feb 2016 . BY Tom Anstey
With Sonic the Hedgehog reportedly set to make his way onto the silver screen, Sega Sammy boss Hajime Satomi has said that’s only the start for the entertainment as it looks to expand outside of the gaming market with new ventures including indoor theme parks.

As Sonic and Sega explore opportunities beyond the gaming world for new sources of revenue, Satomi revealed that a planned Sonic movie will be a hybrid of live-action and animation, with the company enhancing its focus on the world of entertainment.

“The Sega brand first became famous as an arcade machine and then with the home video game consoles,” said Satomi, speaking to The World Folio.

“Unfortunately, we eventually withdrew from the home video game console business. However, our name and brand is still out there because of the famous characters from people’s childhood.

“Going forward, Sega’s key word and main focus is entertainment and I would like us to be recognised for entertainment internationally in the future.”

Sega is not new to the attractions industry. The gaming giant had great success with its Sega World and Sega Park attractions in the 90s and early 2000s, however as the popularity of arcades dwindled, so did the indoor attractions. Additionally, the likes of Sonic have been leased out to companies for theme park rides, such as the Sonic Spinball coaster at Alton Towers.

Sega’s renewed global push will see the brand expand with new attractions part of that plan, according to Satomi.

“We must now focus on expanding into markets other than smartphones and online gaming – such as indoor theme parks in Asia,” he said, adding that aside from its traditional IPs, Sega owns the rights to several popular animated shows in Japan, such as Conan, Lupin III and Anpanman.

In addition to Sega’s plans for new indoor theme parks, fellow games giant Nintendo is also in on the act, announcing a partnership last year with Universal to develop new attractions. Attractions Management also understands that Sonic will be the theme of a high-profile virtual reality rollercoaster, due to be announced later this year.


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Jobs . News . Products . Magazine
NEWS
Sega plans new indoor theme parks as part of global expansion
POSTED 11 Feb 2016 . BY Tom Anstey
With Sonic the Hedgehog reportedly set to make his way onto the silver screen, Sega Sammy boss Hajime Satomi has said that’s only the start for the entertainment as it looks to expand outside of the gaming market with new ventures including indoor theme parks.

As Sonic and Sega explore opportunities beyond the gaming world for new sources of revenue, Satomi revealed that a planned Sonic movie will be a hybrid of live-action and animation, with the company enhancing its focus on the world of entertainment.

“The Sega brand first became famous as an arcade machine and then with the home video game consoles,” said Satomi, speaking to The World Folio.

“Unfortunately, we eventually withdrew from the home video game console business. However, our name and brand is still out there because of the famous characters from people’s childhood.

“Going forward, Sega’s key word and main focus is entertainment and I would like us to be recognised for entertainment internationally in the future.”

Sega is not new to the attractions industry. The gaming giant had great success with its Sega World and Sega Park attractions in the 90s and early 2000s, however as the popularity of arcades dwindled, so did the indoor attractions. Additionally, the likes of Sonic have been leased out to companies for theme park rides, such as the Sonic Spinball coaster at Alton Towers.

Sega’s renewed global push will see the brand expand with new attractions part of that plan, according to Satomi.

“We must now focus on expanding into markets other than smartphones and online gaming – such as indoor theme parks in Asia,” he said, adding that aside from its traditional IPs, Sega owns the rights to several popular animated shows in Japan, such as Conan, Lupin III and Anpanman.

In addition to Sega’s plans for new indoor theme parks, fellow games giant Nintendo is also in on the act, announcing a partnership last year with Universal to develop new attractions. Attractions Management also understands that Sonic will be the theme of a high-profile virtual reality rollercoaster, due to be announced later this year.


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Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS