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NEWS
Sega plans new indoor theme parks as part of global expansion
POSTED 11 Feb 2016 . BY Tom Anstey
With Sonic the Hedgehog reportedly set to make his way onto the silver screen, Sega Sammy boss Hajime Satomi has said that’s only the start for the entertainment as it looks to expand outside of the gaming market with new ventures including indoor theme parks.

As Sonic and Sega explore opportunities beyond the gaming world for new sources of revenue, Satomi revealed that a planned Sonic movie will be a hybrid of live-action and animation, with the company enhancing its focus on the world of entertainment.

“The Sega brand first became famous as an arcade machine and then with the home video game consoles,” said Satomi, speaking to The World Folio.

“Unfortunately, we eventually withdrew from the home video game console business. However, our name and brand is still out there because of the famous characters from people’s childhood.

“Going forward, Sega’s key word and main focus is entertainment and I would like us to be recognised for entertainment internationally in the future.”

Sega is not new to the attractions industry. The gaming giant had great success with its Sega World and Sega Park attractions in the 90s and early 2000s, however as the popularity of arcades dwindled, so did the indoor attractions. Additionally, the likes of Sonic have been leased out to companies for theme park rides, such as the Sonic Spinball coaster at Alton Towers.

Sega’s renewed global push will see the brand expand with new attractions part of that plan, according to Satomi.

“We must now focus on expanding into markets other than smartphones and online gaming – such as indoor theme parks in Asia,” he said, adding that aside from its traditional IPs, Sega owns the rights to several popular animated shows in Japan, such as Conan, Lupin III and Anpanman.

In addition to Sega’s plans for new indoor theme parks, fellow games giant Nintendo is also in on the act, announcing a partnership last year with Universal to develop new attractions. Attractions Management also understands that Sonic will be the theme of a high-profile virtual reality rollercoaster, due to be announced later this year.


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Jobs . News . Products . Magazine
NEWS
Sega plans new indoor theme parks as part of global expansion
POSTED 11 Feb 2016 . BY Tom Anstey
With Sonic the Hedgehog reportedly set to make his way onto the silver screen, Sega Sammy boss Hajime Satomi has said that’s only the start for the entertainment as it looks to expand outside of the gaming market with new ventures including indoor theme parks.

As Sonic and Sega explore opportunities beyond the gaming world for new sources of revenue, Satomi revealed that a planned Sonic movie will be a hybrid of live-action and animation, with the company enhancing its focus on the world of entertainment.

“The Sega brand first became famous as an arcade machine and then with the home video game consoles,” said Satomi, speaking to The World Folio.

“Unfortunately, we eventually withdrew from the home video game console business. However, our name and brand is still out there because of the famous characters from people’s childhood.

“Going forward, Sega’s key word and main focus is entertainment and I would like us to be recognised for entertainment internationally in the future.”

Sega is not new to the attractions industry. The gaming giant had great success with its Sega World and Sega Park attractions in the 90s and early 2000s, however as the popularity of arcades dwindled, so did the indoor attractions. Additionally, the likes of Sonic have been leased out to companies for theme park rides, such as the Sonic Spinball coaster at Alton Towers.

Sega’s renewed global push will see the brand expand with new attractions part of that plan, according to Satomi.

“We must now focus on expanding into markets other than smartphones and online gaming – such as indoor theme parks in Asia,” he said, adding that aside from its traditional IPs, Sega owns the rights to several popular animated shows in Japan, such as Conan, Lupin III and Anpanman.

In addition to Sega’s plans for new indoor theme parks, fellow games giant Nintendo is also in on the act, announcing a partnership last year with Universal to develop new attractions. Attractions Management also understands that Sonic will be the theme of a high-profile virtual reality rollercoaster, due to be announced later this year.


MORE NEWS
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Carnival Cruise Line’s Mardi Gras, a cruise ship that debuts in 2020, will feature the first ever rollercoaster at sea.
Sneak peek at Perkins + Will’s open-air museum in Los Angeles
American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los Angeles.
BIG's panda enclosure all set to debut next spring
Work on Bjarke Ingels Group’s (BIG) Panda House at the Copenhagen Zoo is in full swing and is expected to be completed in time for the bears' arrival next spring.
Parques Reunidos acquires Tropical Islands for €226m
Spanish operator Parques Reunidos has acquired the world’s largest indoor water park, Germany’s Tropical Islands, from Malaysian firm Tanjong for €226m (US$257.3m, £203.3m).
+ More news   
LATEST JOBS
Fundraising Officer
Eastleigh Borough Council
Salary: Circa £30,000
Job location: Eastleigh, UK
Team Leader
West Cheshire Museums
Salary: £23,111 - £26,470 Pro Rata per annum
Job location: Marston, Northwich, UK
Head of Technical Operations
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
Visitor Services Officer (Seasonal)
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Visitor Services Officer
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Sales Manager
Hoburne Ltd
Salary: Competitive Salary and Benefits
Job location: Cotswold, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS