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Sega plans new indoor theme parks as part of global expansion
POSTED 11 Feb 2016 . BY Tom Anstey
With Sonic the Hedgehog reportedly set to make his way onto the silver screen, Sega Sammy boss Hajime Satomi has said that’s only the start for the entertainment as it looks to expand outside of the gaming market with new ventures including indoor theme parks.

As Sonic and Sega explore opportunities beyond the gaming world for new sources of revenue, Satomi revealed that a planned Sonic movie will be a hybrid of live-action and animation, with the company enhancing its focus on the world of entertainment.

“The Sega brand first became famous as an arcade machine and then with the home video game consoles,” said Satomi, speaking to The World Folio.

“Unfortunately, we eventually withdrew from the home video game console business. However, our name and brand is still out there because of the famous characters from people’s childhood.

“Going forward, Sega’s key word and main focus is entertainment and I would like us to be recognised for entertainment internationally in the future.”

Sega is not new to the attractions industry. The gaming giant had great success with its Sega World and Sega Park attractions in the 90s and early 2000s, however as the popularity of arcades dwindled, so did the indoor attractions. Additionally, the likes of Sonic have been leased out to companies for theme park rides, such as the Sonic Spinball coaster at Alton Towers.

Sega’s renewed global push will see the brand expand with new attractions part of that plan, according to Satomi.

“We must now focus on expanding into markets other than smartphones and online gaming – such as indoor theme parks in Asia,” he said, adding that aside from its traditional IPs, Sega owns the rights to several popular animated shows in Japan, such as Conan, Lupin III and Anpanman.

In addition to Sega’s plans for new indoor theme parks, fellow games giant Nintendo is also in on the act, announcing a partnership last year with Universal to develop new attractions. Attractions Management also understands that Sonic will be the theme of a high-profile virtual reality rollercoaster, due to be announced later this year.


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Jobs . News . Products . Magazine
NEWS
Sega plans new indoor theme parks as part of global expansion
POSTED 11 Feb 2016 . BY Tom Anstey
With Sonic the Hedgehog reportedly set to make his way onto the silver screen, Sega Sammy boss Hajime Satomi has said that’s only the start for the entertainment as it looks to expand outside of the gaming market with new ventures including indoor theme parks.

As Sonic and Sega explore opportunities beyond the gaming world for new sources of revenue, Satomi revealed that a planned Sonic movie will be a hybrid of live-action and animation, with the company enhancing its focus on the world of entertainment.

“The Sega brand first became famous as an arcade machine and then with the home video game consoles,” said Satomi, speaking to The World Folio.

“Unfortunately, we eventually withdrew from the home video game console business. However, our name and brand is still out there because of the famous characters from people’s childhood.

“Going forward, Sega’s key word and main focus is entertainment and I would like us to be recognised for entertainment internationally in the future.”

Sega is not new to the attractions industry. The gaming giant had great success with its Sega World and Sega Park attractions in the 90s and early 2000s, however as the popularity of arcades dwindled, so did the indoor attractions. Additionally, the likes of Sonic have been leased out to companies for theme park rides, such as the Sonic Spinball coaster at Alton Towers.

Sega’s renewed global push will see the brand expand with new attractions part of that plan, according to Satomi.

“We must now focus on expanding into markets other than smartphones and online gaming – such as indoor theme parks in Asia,” he said, adding that aside from its traditional IPs, Sega owns the rights to several popular animated shows in Japan, such as Conan, Lupin III and Anpanman.

In addition to Sega’s plans for new indoor theme parks, fellow games giant Nintendo is also in on the act, announcing a partnership last year with Universal to develop new attractions. Attractions Management also understands that Sonic will be the theme of a high-profile virtual reality rollercoaster, due to be announced later this year.


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The award of a federal government funding grant to the tune of AU$10m (US$7.1m, €6.25m, £5.35m) will see plans advance for the development of a new site for the Rockhampton Art Gallery in Rockhampton, Queensland, Australia.
Faroe Islands prepare for summer rush by saying no to tourism in April
In a bid to tackle rising overtourism, the Faroe Islands is closing its doors to visitors next month, with a team of volunteers set to spend three days undertaking a number of tasks to prepare the country for its summer influx of visitors.
Kengo Kuma's wood market-inspired museum on track for summer opening
The Kengo Kuma-designed Odunpazarı Modern Museum (OMM) is slated to launch in Eskisehir, Turkey – the former "Turkic World" capital of culture – in June.
The Aon Center's new observatory will offer rare views of Chicago
The Hettema Group and architecture practice Solomon Cordwell Buenz (SCB) have been tapped to create a sky deck and visitor attraction at the Aon Center in Chicago, IL.
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LATEST JOBS
Catering Manager
Welsh Water
Salary: £32,392 - £37,027
Job location: Conwy, UK
Retail Manager
The Silverstone Experience
Salary: Up to £30,000 pa
Job location: Silverstone, Towcester, UK
Human Resource Manager
Eureka
Salary: Circa £32,000 per annum
Job location: Halifax, UK
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
Attraction Manager - Conwy
Welsh Water
Salary: £39,966 - £46,960
Job location: Conwy, UK
Attraction Manager - Powys
Welsh Water
Salary: £39,966 - £46,960
Job location: Rhayader, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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