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Merlin secures Turkuazoo Aquarium acquisition
POSTED 24 Sep 2013 . BY Tom Anstey
Merlin Entertainments has announced the acquisition of Istanbul's Turkuazoo Aquarium from Dutch-based company Global Aquariums BV for an undisclosed sum.

The aquarium is Merlin’s first acquisition in Turkey’s largest city, which the attractions brand sees as a catalyst to potentially develop a ‘cluster’ of its global midway brands in the city.

The aquarium, which first opened in 2009, will have its displays and infrastructure upgraded to enhance the overall visitor experience.

Merlin owns and operates Sea Life, the largest aquarium brand in the world, which attracts around 14m visitors a year through its 45 aquariums and marine sanctuary attractions.

“Istanbul offers us both a very significant domestic market as well as a fast growing tourist trade and this wonderful site – big enough to be awe inspiring, but also very accessible for visitors,” said Glenn Earlam, managing director for Merlin Entertainments Midway Attractions. “Our objective is to work with the local team to add some additional ‘Merlin magic’ and underline its position as a world class aquarium and the must see attraction for the city.”

Merlin was recently named Britain’s Best Brand 2013 – an award which is linked to the Sunday Times HSBC International Track 200, a league table which ranks Britain’s mid-market private companies with the fastest-growing international sales.
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NEWS
Merlin secures Turkuazoo Aquarium acquisition
POSTED 24 Sep 2013 . BY Tom Anstey
Merlin Entertainments has announced the acquisition of Istanbul's Turkuazoo Aquarium from Dutch-based company Global Aquariums BV for an undisclosed sum.

The aquarium is Merlin’s first acquisition in Turkey’s largest city, which the attractions brand sees as a catalyst to potentially develop a ‘cluster’ of its global midway brands in the city.

The aquarium, which first opened in 2009, will have its displays and infrastructure upgraded to enhance the overall visitor experience.

Merlin owns and operates Sea Life, the largest aquarium brand in the world, which attracts around 14m visitors a year through its 45 aquariums and marine sanctuary attractions.

“Istanbul offers us both a very significant domestic market as well as a fast growing tourist trade and this wonderful site – big enough to be awe inspiring, but also very accessible for visitors,” said Glenn Earlam, managing director for Merlin Entertainments Midway Attractions. “Our objective is to work with the local team to add some additional ‘Merlin magic’ and underline its position as a world class aquarium and the must see attraction for the city.”

Merlin was recently named Britain’s Best Brand 2013 – an award which is linked to the Sunday Times HSBC International Track 200, a league table which ranks Britain’s mid-market private companies with the fastest-growing international sales.
MORE NEWS
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
HLF invests in Skills for the Future campaign with Welsh railway training scheme
Wales' biggest tourist railway has secured national lottery funding to support an ambitious training scheme encouraging careers in the heritage sector.
Scotland targets alco-tourism with £150m investment into Scotch Whisky projects
Britain's largest alcohol distiller is looking to take a leaf out of Ireland's booming alco- tourism trade by announcing plans to invest £150m (US$209m, €171.3m) into initiatives promoting whisky tourism at sites and distilleries across Scotland.
+ More news  
LATEST JOBS
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
Visitor Experience Manager
The Wildfowl and Wetlands Trust
Salary: £35,780 per annum
Job location: Lancashire, UK
Technical Lead
Merlin Entertainments Group
Salary: Competitive
Job location: Chessington, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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