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Merlin to open Legoland Discovery Centre in Canada
POSTED 25 May 2012 . BY Tom Walker
Attractions operator Merlin has announced plans to build its first ever attraction in Canada - a CA$12M (US$12m, 9.3m euro, £7.5m) Legoland Discovery Centre.

The attraction is due to open in early 2013 at Vaughan Mills, a mixed-use complex owned and operated by Ivanhoé Cambridge.

The site will provide a range of play areas including a 4D cinema; a brick pool, master classes from the LEGO Master Model Builder; LEGO-themed rides; and special party rooms for birthdays and other celebrations.

Also included will be the popular MINILAND exhibit, found in every Legoland Discovery Centre and Legoland Resort Theme Park.

According to Glenn Earlam, managing director of Merlin's Midway Attractions Operating Group, the new attraction at Vaughan Mills underlines Merlin's aggressive global growth plan - spearheaded by significant development in key cities throughout North America.

"We believe that Toronto, and particularly the City of Vaughan, which is already a popular destination for family visitors, is exactly the right location for us.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like the Discovery Centre, creates a whole new element to a family shopping day, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"Such projects play an important part in Merlin's future growth strategy for our 'midway' or indoor City Centre attractions."

Canada will be the 21st country in which Merlin has attractions.

The company has announced plans to open six new attractions during 2012, including four in the USA. It will also continue to invest in new experiences and improved customer service across its existing portfolio of 90 attractions.
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NEWS
Merlin to open Legoland Discovery Centre in Canada
POSTED 25 May 2012 . BY Tom Walker
Attractions operator Merlin has announced plans to build its first ever attraction in Canada - a CA$12M (US$12m, 9.3m euro, £7.5m) Legoland Discovery Centre.

The attraction is due to open in early 2013 at Vaughan Mills, a mixed-use complex owned and operated by Ivanhoé Cambridge.

The site will provide a range of play areas including a 4D cinema; a brick pool, master classes from the LEGO Master Model Builder; LEGO-themed rides; and special party rooms for birthdays and other celebrations.

Also included will be the popular MINILAND exhibit, found in every Legoland Discovery Centre and Legoland Resort Theme Park.

According to Glenn Earlam, managing director of Merlin's Midway Attractions Operating Group, the new attraction at Vaughan Mills underlines Merlin's aggressive global growth plan - spearheaded by significant development in key cities throughout North America.

"We believe that Toronto, and particularly the City of Vaughan, which is already a popular destination for family visitors, is exactly the right location for us.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like the Discovery Centre, creates a whole new element to a family shopping day, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"Such projects play an important part in Merlin's future growth strategy for our 'midway' or indoor City Centre attractions."

Canada will be the 21st country in which Merlin has attractions.

The company has announced plans to open six new attractions during 2012, including four in the USA. It will also continue to invest in new experiences and improved customer service across its existing portfolio of 90 attractions.
MORE NEWS
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Comcast focusing Universal investments into theme park division
Comcast has said that it expects capital spending to increase at NBCUniversal through 2018, with the majority of investment directed towards its booming theme parks division.
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
+ More news   
LATEST JOBS
Visitor Experience Manager
Woburn Abbey
Salary: Competitive Salary & Benefits
Job location: Woburn Abbey, Milton Keynes, UK
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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