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KidZania signs deal for first UK location
POSTED 27 Feb 2012 . BY Pete Hayman
KidZania, the Mexico-based educational theme park concept, has signed a license agreement with Longshot Kids to open its first location in the UK within the next two years.

Longshot Kids is an affiliate of Longshot, a company led by entrepreneurs Ollie Vigors and Joel Cadbury and former owner of private members establishment, The Groucho Club.

London's KidZania joins a development pipeline featuring sites in Kuala Lumpur, Malaysia; Santiago, Chile; and and Sao Paulo, Brazil - all of which are scheduled to open this year.

The educational concept provides children between the ages of four- and 12-years-old with a realistic city environment and nearly 100 role-playing activities to cater for a range of abilities.

Children "work" across a number of jobs and earn kidZos, the concept's own currency, to then spend on services throughout the KidZania city.

KidZania chief executive officer Xavier Lopez said; "London is a flagship European market for KidZania, and we have a brilliant and creative partner in Longshot."

Cadbury added: "It is a privilege to bring this unique educational and entertainment experience to the children of Great Britain."

Details: www.kidzania.com

Image: KidZania Koshien, Japan – Masahiko Ohkubo/flickr.com
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Jobs . News . Products . Magazine
NEWS
KidZania signs deal for first UK location
POSTED 27 Feb 2012 . BY Pete Hayman
KidZania, the Mexico-based educational theme park concept, has signed a license agreement with Longshot Kids to open its first location in the UK within the next two years.

Longshot Kids is an affiliate of Longshot, a company led by entrepreneurs Ollie Vigors and Joel Cadbury and former owner of private members establishment, The Groucho Club.

London's KidZania joins a development pipeline featuring sites in Kuala Lumpur, Malaysia; Santiago, Chile; and and Sao Paulo, Brazil - all of which are scheduled to open this year.

The educational concept provides children between the ages of four- and 12-years-old with a realistic city environment and nearly 100 role-playing activities to cater for a range of abilities.

Children "work" across a number of jobs and earn kidZos, the concept's own currency, to then spend on services throughout the KidZania city.

KidZania chief executive officer Xavier Lopez said; "London is a flagship European market for KidZania, and we have a brilliant and creative partner in Longshot."

Cadbury added: "It is a privilege to bring this unique educational and entertainment experience to the children of Great Britain."

Details: www.kidzania.com

Image: KidZania Koshien, Japan – Masahiko Ohkubo/flickr.com
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COMPANY PROFILE
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia
16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
+ More diary  
 


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