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Heineken Experience receives Thea Award
POSTED 18 Nov 2009 . BY Martin Nash
The Heineken Experience in Amsterdam, The Netherlands has won the Thea Award for Outstanding Achievement in the field of Brand Experience by the Themed Entertainment Association (TEA).

After undergoing extensive remodeling and expansion, the Heineken Experience reopened in December 2008 with a range of new attractions including a mini brewery, a tasting bar and multi-media experiences. It is located in the former Heineken Brewery - a national monument and listed in the European route of Industrial Heritage - in Amsterdam's city centre. Brewing ceased at the site in 1988 and the Experience first opened in 2001. US-based BRC Imagination Arts designed and delivered the redevelopment.

Amongst other 16th Annual Thea Award winners were Toy Story Midway Mania (Attraction) at Disney's California Adventure and Hollywood Studios at Walt Disney World; The Museum at Bethel Woods (Museum), New York; Skyscraper! Achievement & Impact (Science Center Exhibit), Liberty Science Center in Jersey City, USA; and Tea Show @ OCT East Resort (Live Show), Shenzhen, China.

TEA represents the world's leading creators, developers, designers and producers of visitor experiences, attractions, exhibits and places. The awards were announced on 17 November at the IAAPA tradeshow in Las Vegas, USA and will be presented at the 16th annual Thea Awards Gala in California on 6 March 2010.

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Jobs . News . Products . Magazine
NEWS
Heineken Experience receives Thea Award
POSTED 18 Nov 2009 . BY Martin Nash
The Heineken Experience in Amsterdam, The Netherlands has won the Thea Award for Outstanding Achievement in the field of Brand Experience by the Themed Entertainment Association (TEA).

After undergoing extensive remodeling and expansion, the Heineken Experience reopened in December 2008 with a range of new attractions including a mini brewery, a tasting bar and multi-media experiences. It is located in the former Heineken Brewery - a national monument and listed in the European route of Industrial Heritage - in Amsterdam's city centre. Brewing ceased at the site in 1988 and the Experience first opened in 2001. US-based BRC Imagination Arts designed and delivered the redevelopment.

Amongst other 16th Annual Thea Award winners were Toy Story Midway Mania (Attraction) at Disney's California Adventure and Hollywood Studios at Walt Disney World; The Museum at Bethel Woods (Museum), New York; Skyscraper! Achievement & Impact (Science Center Exhibit), Liberty Science Center in Jersey City, USA; and Tea Show @ OCT East Resort (Live Show), Shenzhen, China.

TEA represents the world's leading creators, developers, designers and producers of visitor experiences, attractions, exhibits and places. The awards were announced on 17 November at the IAAPA tradeshow in Las Vegas, USA and will be presented at the 16th annual Thea Awards Gala in California on 6 March 2010.

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COMPANY PROFILE
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Online Print Made Easy! – instantprint
Introducing AnimaChat! – Animalive
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

25-27 Jun 2019

BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel, New Forest, United Kingdom
04 Jul 2019

National Hotel Marketing Conference

Hilton at St George's Park, Burton-on-Trent, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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ATTRACTIONS HANDBOOK
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