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Heineken Experience receives Thea Award
POSTED 18 Nov 2009 . BY Martin Nash
The Heineken Experience in Amsterdam, The Netherlands has won the Thea Award for Outstanding Achievement in the field of Brand Experience by the Themed Entertainment Association (TEA).

After undergoing extensive remodeling and expansion, the Heineken Experience reopened in December 2008 with a range of new attractions including a mini brewery, a tasting bar and multi-media experiences. It is located in the former Heineken Brewery - a national monument and listed in the European route of Industrial Heritage - in Amsterdam's city centre. Brewing ceased at the site in 1988 and the Experience first opened in 2001. US-based BRC Imagination Arts designed and delivered the redevelopment.

Amongst other 16th Annual Thea Award winners were Toy Story Midway Mania (Attraction) at Disney's California Adventure and Hollywood Studios at Walt Disney World; The Museum at Bethel Woods (Museum), New York; Skyscraper! Achievement & Impact (Science Center Exhibit), Liberty Science Center in Jersey City, USA; and Tea Show @ OCT East Resort (Live Show), Shenzhen, China.

TEA represents the world's leading creators, developers, designers and producers of visitor experiences, attractions, exhibits and places. The awards were announced on 17 November at the IAAPA tradeshow in Las Vegas, USA and will be presented at the 16th annual Thea Awards Gala in California on 6 March 2010.

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NEWS
Heineken Experience receives Thea Award
POSTED 18 Nov 2009 . BY Martin Nash
The Heineken Experience in Amsterdam, The Netherlands has won the Thea Award for Outstanding Achievement in the field of Brand Experience by the Themed Entertainment Association (TEA).

After undergoing extensive remodeling and expansion, the Heineken Experience reopened in December 2008 with a range of new attractions including a mini brewery, a tasting bar and multi-media experiences. It is located in the former Heineken Brewery - a national monument and listed in the European route of Industrial Heritage - in Amsterdam's city centre. Brewing ceased at the site in 1988 and the Experience first opened in 2001. US-based BRC Imagination Arts designed and delivered the redevelopment.

Amongst other 16th Annual Thea Award winners were Toy Story Midway Mania (Attraction) at Disney's California Adventure and Hollywood Studios at Walt Disney World; The Museum at Bethel Woods (Museum), New York; Skyscraper! Achievement & Impact (Science Center Exhibit), Liberty Science Center in Jersey City, USA; and Tea Show @ OCT East Resort (Live Show), Shenzhen, China.

TEA represents the world's leading creators, developers, designers and producers of visitor experiences, attractions, exhibits and places. The awards were announced on 17 November at the IAAPA tradeshow in Las Vegas, USA and will be presented at the 16th annual Thea Awards Gala in California on 6 March 2010.

RELATED STORIES
MORE NEWS
IAAPA 2018: WhiteWater and Cirque du Soleil announce plans to 'redefine' waterpark experience
WhiteWater West and Cirque Du Soleil have announced a brand new partnership to bring Cirque-themed waterparks to life in multiple locations worldwide.
Sandcastle-like Dune Museum opens on China’s Gold Coast
The Ullen Centre for Contemporary Art (UCCA) has opened a sandcastle-like museum outside Beijing on China’s Gold Coast.
IAAPA 2018: 11 pioneers Inducted into the IAAPA Hall of Fame
The International Association of Amusement Parks and and Attractions (IAAPA) has inducted 11 global attractions industry pioneers into its IAAPA Hall of Fame.
IAAPA 2018: David Rosenberg confirmed as chair for 2019
David Rosenberg will be the first representative of the zoo and aquarium sector to lead IAAPA, after he was confirmed as chair of the board for 2019.
+ More news   
LATEST JOBS
Area Commercial Manager
Continuum Attractions
Salary: Competitive Salary and Benefits
Job location: North of England and Scotland, UK
Director of Operations
Legoland
Salary: Competitive
Job location: California, USA
Global Marketing Executive
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Negotiable depending on experience
Job location: Manchester, UK
Digital Business Analyst
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Commercial Manager Short Breaks
Merlin Entertainments Group
Salary: Competitive
Job location: Chessington, Surrey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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