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Heineken Experience receives Thea Award
POSTED 18 Nov 2009 . BY Martin Nash
The Heineken Experience in Amsterdam, The Netherlands has won the Thea Award for Outstanding Achievement in the field of Brand Experience by the Themed Entertainment Association (TEA).

After undergoing extensive remodeling and expansion, the Heineken Experience reopened in December 2008 with a range of new attractions including a mini brewery, a tasting bar and multi-media experiences. It is located in the former Heineken Brewery - a national monument and listed in the European route of Industrial Heritage - in Amsterdam's city centre. Brewing ceased at the site in 1988 and the Experience first opened in 2001. US-based BRC Imagination Arts designed and delivered the redevelopment.

Amongst other 16th Annual Thea Award winners were Toy Story Midway Mania (Attraction) at Disney's California Adventure and Hollywood Studios at Walt Disney World; The Museum at Bethel Woods (Museum), New York; Skyscraper! Achievement & Impact (Science Center Exhibit), Liberty Science Center in Jersey City, USA; and Tea Show @ OCT East Resort (Live Show), Shenzhen, China.

TEA represents the world's leading creators, developers, designers and producers of visitor experiences, attractions, exhibits and places. The awards were announced on 17 November at the IAAPA tradeshow in Las Vegas, USA and will be presented at the 16th annual Thea Awards Gala in California on 6 March 2010.

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NEWS
Heineken Experience receives Thea Award
POSTED 18 Nov 2009 . BY Martin Nash
The Heineken Experience in Amsterdam, The Netherlands has won the Thea Award for Outstanding Achievement in the field of Brand Experience by the Themed Entertainment Association (TEA).

After undergoing extensive remodeling and expansion, the Heineken Experience reopened in December 2008 with a range of new attractions including a mini brewery, a tasting bar and multi-media experiences. It is located in the former Heineken Brewery - a national monument and listed in the European route of Industrial Heritage - in Amsterdam's city centre. Brewing ceased at the site in 1988 and the Experience first opened in 2001. US-based BRC Imagination Arts designed and delivered the redevelopment.

Amongst other 16th Annual Thea Award winners were Toy Story Midway Mania (Attraction) at Disney's California Adventure and Hollywood Studios at Walt Disney World; The Museum at Bethel Woods (Museum), New York; Skyscraper! Achievement & Impact (Science Center Exhibit), Liberty Science Center in Jersey City, USA; and Tea Show @ OCT East Resort (Live Show), Shenzhen, China.

TEA represents the world's leading creators, developers, designers and producers of visitor experiences, attractions, exhibits and places. The awards were announced on 17 November at the IAAPA tradeshow in Las Vegas, USA and will be presented at the 16th annual Thea Awards Gala in California on 6 March 2010.

RELATED STORIES
MORE NEWS
Kengo Kuma's wood market-inspired museum on track for summer opening
The Kengo Kuma-designed Odunpazarı Modern Museum (OMM) is slated to launch in Eskisehir, Turkey – the former "Turkic World" capital of culture – in June.
The Aon Center's new observatory will offer rare views of Chicago
The Hettema Group and architecture practice Solomon Cordwell Buenz (SCB) have been tapped to create a sky deck and visitor attraction at the Aon Center in Chicago, IL.
SeaWorld COO leaving company after 34 years
Following the conclusion of SeaWorld's search for a CEO, its chief operating officer, John Reilly, has announced he will be leaving the company at the end of this month following a 34-year tenure.
An undersea adventure: Snøhetta’s 'Under' welcomes its first diners
Under – an underwater restaurant and research facility that evokes the romance and wonder of Captain Nemo's Nautilus – has opened in Lindesnes, Norway.
+ More news   
LATEST JOBS
Human Resource Manager
Eureka
Salary: Circa £32,000 per annum
Job location: Halifax, UK
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
Attraction Manager - Conwy
Welsh Water
Salary: £39,966 - £46,960
Job location: Conwy, UK
Attraction Manager - Powys
Welsh Water
Salary: £39,966 - £46,960
Job location: Rhayader, UK
Attraction Manager - Pontypool
Welsh Water
Salary: £39,966 - £46,960
Job location: Pontypool, UK
Visitor Experience Manager - Powys
Welsh Water
Salary: £32,392 - £37,027
Job location: Powys, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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