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Earth, wind, fire and water explored in Belgium
POSTED 24 May 2004 . BY
Merlin Entertainments has launched its latest attraction – the £6m (8.55m euro) Earth Explorer – in Belgium.

Opening to the public for the first time over the weekend, the 3,000sq m Earth Explorer is based around the planet’s four key elements, earth, wind, fire and water.

It uses a mixture of interactive exhibits and simulations to place visitors at the centre of events such as earthquakes and tornadoes – including sending them back to Kansas in the 1950s to experience a twister like the one that sent Dorothy to the land of Oz or on a boat ride simulating a journey into an underground cavern of molten lava.

The centre has been created with the help of Belgian astronaut, Dirk Frimout, to present a journey around the planet showing the power of its elemental forces.

Nick Varney, chief executive of Merlin Entertainments – which also operates the Sea Life and Dungeon network – said: “Earth Explorer is a first, no other attraction covers this subject in such an interactive way.

“Selling science is notoriously difficult, but Merlin’s established experience of successfully mixing fun and education within a profitable attraction makes Earth Explorer such a natural fit for our brand portfolio.”

Merlin plans to open five more Earth Explorer centres by the end of the decade, at least one of which will be in the UK.

The Belgian site is currently being complemented by an exhibition of 50 nature photographs taken by National Geographic.

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Jobs . News . Products . Magazine
NEWS
Earth, wind, fire and water explored in Belgium
POSTED 24 May 2004 . BY
Merlin Entertainments has launched its latest attraction – the £6m (8.55m euro) Earth Explorer – in Belgium.

Opening to the public for the first time over the weekend, the 3,000sq m Earth Explorer is based around the planet’s four key elements, earth, wind, fire and water.

It uses a mixture of interactive exhibits and simulations to place visitors at the centre of events such as earthquakes and tornadoes – including sending them back to Kansas in the 1950s to experience a twister like the one that sent Dorothy to the land of Oz or on a boat ride simulating a journey into an underground cavern of molten lava.

The centre has been created with the help of Belgian astronaut, Dirk Frimout, to present a journey around the planet showing the power of its elemental forces.

Nick Varney, chief executive of Merlin Entertainments – which also operates the Sea Life and Dungeon network – said: “Earth Explorer is a first, no other attraction covers this subject in such an interactive way.

“Selling science is notoriously difficult, but Merlin’s established experience of successfully mixing fun and education within a profitable attraction makes Earth Explorer such a natural fit for our brand portfolio.”

Merlin plans to open five more Earth Explorer centres by the end of the decade, at least one of which will be in the UK.

The Belgian site is currently being complemented by an exhibition of 50 nature photographs taken by National Geographic.

MORE NEWS
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Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
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Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
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LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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