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Heineken experience to be revamped
POSTED 01 Nov 2007 . BY Tom Walker
The Heineken Experience visitor attraction in Amsterdam, The Netherlands, has closed in order to undergo a large redevelopment project.

Located at the 140-year-old Heineken brewery, the site attracted 350,000 visitors during 2006 and the revamp aims to increase the centre’s capacity.

US-based BRC Imagination Arts has been appointed to design the new installations, which will include a mini-brewery, a tasting bar and a new Stable Walk attraction.

According to Bart Dohmen, managing director of BRC Europe, the new tour will provide a totally immersive experience using story and design to engage the visitors.

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Jobs . News . Products . Magazine
NEWS
Heineken experience to be revamped
POSTED 01 Nov 2007 . BY Tom Walker
The Heineken Experience visitor attraction in Amsterdam, The Netherlands, has closed in order to undergo a large redevelopment project.

Located at the 140-year-old Heineken brewery, the site attracted 350,000 visitors during 2006 and the revamp aims to increase the centre’s capacity.

US-based BRC Imagination Arts has been appointed to design the new installations, which will include a mini-brewery, a tasting bar and a new Stable Walk attraction.

According to Bart Dohmen, managing director of BRC Europe, the new tour will provide a totally immersive experience using story and design to engage the visitors.

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COMPANY PROFILE
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Trailer Pinocchio - A Modern Tale VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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