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Europe's first Lego waterpark coming to Italy's Gardaland
POSTED 08 Jul 2019 . BY Tom Anstey
Gardaland has announced plans to open Europe's first Lego-branded waterpark, with the multi-million dollar development set to open its doors in 2020.

Aimed at families with children aged two to twelve, the new addition to the Italian theme park and resort will be the first Lego waterpark inside a theme park not entirely Lego branded.

"The Lego brand is renowned globally and will undoubtedly contribute to strengthening Gardaland Resort’s position as a major European tourist destination, as well as confirming it as a top player for family entertainment", said Gardaland CEO, Aldo Maria Vigevani.

The news follows the recent £4.8bn (€5.35bn, USS$6.1bn) acquisition of Gardaland's parent company – Merlin Entertainments – which is in part owned by the Kirk Kristiansen family who also own the Lego brand.

As part of a consortium known as Bidco, the family (operating as Kirkibi) now owns 50 per cent of Merlin, with Blackstone Core Equity Partners and Canadian pension fund CPPIB jointly owning the other half of the company.

Merlin's partnership with Lego dates back to July 2005, when Blackstone acquired the Legoland theme parks portfolio from Kirkbi in a £259m deal which included four sites – in Germany, UK, Denmark and US – and a 176-bedroom Legoland hotel adjacent to the theme park in the Danish town of Billund. The recent acquisition brings these properties, and other Lego attraction developments, back under the Kirkbi umbrella.

"This is great news", said Paolo Lazzarin, general manager of Lego Italia," commenting on the development plans. "We're really proud and I’m certain that the waterpark will fill the young and adult builders who passionately follow Lego with joy."
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NEWS
Europe's first Lego waterpark coming to Italy's Gardaland
POSTED 08 Jul 2019 . BY Tom Anstey
Gardaland has announced plans to open Europe's first Lego-branded waterpark, with the multi-million dollar development set to open its doors in 2020.

Aimed at families with children aged two to twelve, the new addition to the Italian theme park and resort will be the first Lego waterpark inside a theme park not entirely Lego branded.

"The Lego brand is renowned globally and will undoubtedly contribute to strengthening Gardaland Resort’s position as a major European tourist destination, as well as confirming it as a top player for family entertainment", said Gardaland CEO, Aldo Maria Vigevani.

The news follows the recent £4.8bn (€5.35bn, USS$6.1bn) acquisition of Gardaland's parent company – Merlin Entertainments – which is in part owned by the Kirk Kristiansen family who also own the Lego brand.

As part of a consortium known as Bidco, the family (operating as Kirkibi) now owns 50 per cent of Merlin, with Blackstone Core Equity Partners and Canadian pension fund CPPIB jointly owning the other half of the company.

Merlin's partnership with Lego dates back to July 2005, when Blackstone acquired the Legoland theme parks portfolio from Kirkbi in a £259m deal which included four sites – in Germany, UK, Denmark and US – and a 176-bedroom Legoland hotel adjacent to the theme park in the Danish town of Billund. The recent acquisition brings these properties, and other Lego attraction developments, back under the Kirkbi umbrella.

"This is great news", said Paolo Lazzarin, general manager of Lego Italia," commenting on the development plans. "We're really proud and I’m certain that the waterpark will fill the young and adult builders who passionately follow Lego with joy."
RELATED STORIES
Lego buys Merlin in a deal valuing it at US$7.49bn


Global attractions giant, Merlin Entertainments, has been sold to the family behind toy firm Lego in partnership with two other investors.
Significant visitor increase for Dubai Park and Resorts


Dubai Parks and Resorts has reported a rise of 22 per cent in visitors to its attractions in 2018 compared to the previous year, registering almost 2.8 million visits to its three theme parks (Motiongate, Bollywood and Legoland Dubai), the Legoland Water Park, two hotels and a themed retail and dining destination.
Legoland Korea given green light after funding agreement


Merlin Entertainments is set to open its first Legoland theme park in South Korea, having entered into a partnership agreement that will draw significant local government funding and infrastructure support.
Lego Movie World to open at Legoland Florida in Q2 2019


Legoland Florida Resort’s largest-ever investment to date will see the opening of a Lego Movie World area at the theme park.
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COMPANY PROFILE
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Red Raion Showreel 2018 – Red Raion
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+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia
16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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