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Ana Prvački videos bring new slant to de Young museum through Google Lens
POSTED 14 Jun 2019 . BY Andy Knaggs
A Google Lens integration between the de Young museum in San Francisco and the Google Arts & Culture team has gone live, providing an alternative guided tour of the museum via smartphone.

Google Lens will recognise artwork exhibits in the American art collection on the second floor of the museum, which is part of the Fine Arts Museums of San Francisco institution, bringing up relevant descriptions and hidden stories told by museum curators.

At specific places while walking around the museum, specially created videos will also be triggered. The de Young has enlisted the services of Serbian-born 2017 artist-in-residence Ana Prvački to create these videos, working with creative production company Relevator in Austin, Texas.

The nine witty and playful videos each address a different idea, relating the de Young’s context to topics ranging from ancient myth to personal intimacies, and environmental matters to vision exercises.

Two sculptures will also be installed in connection with the project: a music stand in the Piazzoni Murals Room, and a bee memorial in the Osher Sculpture Garden.

The project – which is titled Detour and runs until 29 September – encourages visitors to explore different ways of experiencing the museum, via their mobile devices.
Artworks in the museum's American art collection also have additional content from curators linked through Google Lens
The videos form an alternative - and free - guided tour
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Jobs . News . Products . Magazine
NEWS
Ana Prvački videos bring new slant to de Young museum through Google Lens
POSTED 14 Jun 2019 . BY Andy Knaggs
A Google Lens integration between the de Young museum in San Francisco and the Google Arts & Culture team has gone live, providing an alternative guided tour of the museum via smartphone.

Google Lens will recognise artwork exhibits in the American art collection on the second floor of the museum, which is part of the Fine Arts Museums of San Francisco institution, bringing up relevant descriptions and hidden stories told by museum curators.

At specific places while walking around the museum, specially created videos will also be triggered. The de Young has enlisted the services of Serbian-born 2017 artist-in-residence Ana Prvački to create these videos, working with creative production company Relevator in Austin, Texas.

The nine witty and playful videos each address a different idea, relating the de Young’s context to topics ranging from ancient myth to personal intimacies, and environmental matters to vision exercises.

Two sculptures will also be installed in connection with the project: a music stand in the Piazzoni Murals Room, and a bee memorial in the Osher Sculpture Garden.

The project – which is titled Detour and runs until 29 September – encourages visitors to explore different ways of experiencing the museum, via their mobile devices.
Artworks in the museum's American art collection also have additional content from curators linked through Google Lens
The videos form an alternative - and free - guided tour
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COMPANY PROFILE
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Miko and the Spell of the Stone - Movie Trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


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ABOUT LEISURE MEDIA
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