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KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
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Jobs . News . Products . Magazine
NEWS
KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
MORE NEWS
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The Memphis Brooks Museum of Art in Tennessee has appointed Swiss architecture practice Herzog & de Meuron to design "Brooks on the Bluff", its new US$105m (€93.9m, £82.6m) home.
Cloward H20 complete US$150m waterpark for Marriott's Turnberry Miami Resort
Aquatic design specialists Cloward H2O have designed a US$150m (€134.8m, £118.6m) waterpark for the JW Marriot Miami Turnberry Resort and Spa in Aventura, Florida.
Airbnb teams up with 23andMe to promote DNA-based heritage travel
Online travel marketplace Airbnb has teamed up with genetic testing company 23andMe to make the finding of heritage travel experiences based on DNA tests simpler.
+ More news   
LATEST JOBS
Interpretation and Engagement Manager
Chatsworth House
Salary: Competitive
Job location: Bakewell, UK
Children's Garden Hosts
Royal Botanic Gardens Kew
Salary: £18,589 per annum pro rata
Job location: Richmond, UK
Senior Aquarist
Sea Life
Salary: Competitive
Job location: Mooloolaba QLD, Australia
Commercial Team Lead
Legoland Discovery Centre
Salary: Competitive
Job location: Auburn Hills, Michigan, USA
Commercial Duty Manager
Sea Life
Salary: Competitive
Job location: Grapevine, Texas, USA
Seasonal Operations Trainer
Legoland Discovery Centre
Salary: Competitive
Job location: Yonkers, NY, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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