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KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
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Jobs . News . Products . Magazine
NEWS
KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
RELATED STORIES
Kidzania’s Kidpreneur 2018 to take place in London in October


Edutainment brand Kidzania is bringing back its day-long festival of young entrepreneurship, Kidpreneur, on 13 October 2018 at its London site.
KidZania teams up with Nintendo for London Labo experience


Kidzania's London attraction at the Westfield Shopping Centre has made a new addition to the pint-sized indoor city – the Nintendo Labo.
KidZania expansion continues with S$90m Singapore edutainment park


KidZania continues to rapidly expand operations with the launch of its latest edutainment centre at Palawan Beach Sentosa in Singapore.
FEATURE: Top Team: All work, all play


As Kidzania opens its latest educational play ‘city’ in London, we speak to the team behind the concept
MORE NEWS
Kew Gardens opens giant natural play zone
Inspired to encourage children to develop a lasting relationship with plants and nature, Royal Botanic Gardens, Kew in London is all set to open its giant new Children’s Garden to the public this weekend (18 May).
IAAPA returns to Shanghai in June with rebranded Asian expo
Formerly the Asian Attractions Expo, (AAE) the newly-rechristened IAAPA Expo Asia (IEA) takes its first steps under its new name from 11-14 June.
17th annual Museums and Heritage awards honour 'innovative and ground-breaking initiatives'
The winners of the Museums + Heritage Awards were announced in London last night (15 May), with museums large and small being honoured and Sir David Attenborough picking up a Special Recognition Award.
Rogers Stirk Harbour + Partners' US$162m spy museum opens its doors
The long-awaited International Spy Museum (SPY) – has officially opened to the public in Washington, D.C.
+ More news   
LATEST JOBS
Interpretation and Engagement Manager
Chatsworth House
Salary: Competitive
Job location: Bakewell, UK
Children's Garden Hosts
Royal Botanic Gardens Kew
Salary: £18,589 per annum pro rata
Job location: Richmond, UK
Duty Manager
Dinotropolis
Salary: £20-£25K depending on experience.
Job location: Dartford, UK
Operations Manager
Wild Life
Salary: Competitive
Job location: Whitsundays QLD, Australia
Head of Central Scheduling and Planning
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
Strategic Account Sales Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS