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Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
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NEWS
Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
MORE NEWS
Kew Gardens opens giant natural play zone
Inspired to encourage children to develop a lasting relationship with plants and nature, Royal Botanic Gardens, Kew in London is all set to open its giant new Children’s Garden to the public this weekend (18 May).
IAAPA returns to Shanghai in June with rebranded Asian expo
Formerly the Asian Attractions Expo, (AAE) the newly-rechristened IAAPA Expo Asia (IEA) takes its first steps under its new name from 11-14 June.
17th annual Museums and Heritage awards honour 'innovative and ground-breaking initiatives'
The winners of the Museums + Heritage Awards were announced in London last night (15 May), with museums large and small being honoured and Sir David Attenborough picking up a Special Recognition Award.
Rogers Stirk Harbour + Partners' US$162m spy museum opens its doors
The long-awaited International Spy Museum (SPY) – has officially opened to the public in Washington, D.C.
+ More news   
LATEST JOBS
Interpretation and Engagement Manager
Chatsworth House
Salary: Competitive
Job location: Bakewell, UK
Children's Garden Hosts
Royal Botanic Gardens Kew
Salary: £18,589 per annum pro rata
Job location: Richmond, UK
Duty Manager
Dinotropolis
Salary: £20-£25K depending on experience.
Job location: Dartford, UK
Operations Manager
Wild Life
Salary: Competitive
Job location: Whitsundays QLD, Australia
Head of Central Scheduling and Planning
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
Strategic Account Sales Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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