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Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
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Jobs . News . Products . Magazine
NEWS
Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
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COMPANY PROFILE
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Miko and the Spell of the Stone - Movie Trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Red Raion Showreel 2018 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia
16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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