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ECB to explore gaming and esports opportunities
POSTED 15 Apr 2019 . BY Tom Walker
The English and Wales Cricket Board (ECB) has embarked on a project to evaluate the potential of video gaming and esports as a platform to engage more young people with cricket.

The national governing body will look to explore how to best harness the power of gaming and find ways to utilise it to attract new, young audiences to cricket.

“We constantly monitor social trends, and keep abreast of innovation in other sports and industries, to see what can be learned," said David Mahoney, ECB chief operating officer.

"We’re keen to better understand the space and need a blend of gaming and esports knowledge, combined with strong sports rightsholder experience, to help us achieve this."

ECB has appointed sports and entertainment marketing consultancy Strive Sponsorship to help it scope the landscape.

According to esports analyst Newzoo, the global esports audience will reach 454 million during 2019 – and will grow further to 645 million by the end of 2022.

Malph Minns, managing director of Strive Sponsorship, added: “Gaming and esports undoubtedly have the potential to offer a variety of opportunities to traditional sports rightsholders, broadcasters, brands and investors.

"However, these need to be carefully navigated in order to deliver returns. We’re really excited to work with ECB to explore the potential positive impacts of both on cricket.”
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NEWS
ECB to explore gaming and esports opportunities
POSTED 15 Apr 2019 . BY Tom Walker
The English and Wales Cricket Board (ECB) has embarked on a project to evaluate the potential of video gaming and esports as a platform to engage more young people with cricket.

The national governing body will look to explore how to best harness the power of gaming and find ways to utilise it to attract new, young audiences to cricket.

“We constantly monitor social trends, and keep abreast of innovation in other sports and industries, to see what can be learned," said David Mahoney, ECB chief operating officer.

"We’re keen to better understand the space and need a blend of gaming and esports knowledge, combined with strong sports rightsholder experience, to help us achieve this."

ECB has appointed sports and entertainment marketing consultancy Strive Sponsorship to help it scope the landscape.

According to esports analyst Newzoo, the global esports audience will reach 454 million during 2019 – and will grow further to 645 million by the end of 2022.

Malph Minns, managing director of Strive Sponsorship, added: “Gaming and esports undoubtedly have the potential to offer a variety of opportunities to traditional sports rightsholders, broadcasters, brands and investors.

"However, these need to be carefully navigated in order to deliver returns. We’re really excited to work with ECB to explore the potential positive impacts of both on cricket.”
RELATED STORIES
ECB appoints Clare Connor and David Mahoney to senior roles


The England and Wales Cricket Board (ECB) has made two key appointments to its executive top team.
ECB to encourage 2,000 British Asian women to become community sports leaders


Cricket's national governing body ECB has revealed plans to invest £1.2m in engaging women from British South Asian background to become sport and community leaders.
FEATURE: People profile: Matt Dwyer


Matt Dwyer is driving change behind the scenes at the ECB with his 'growth mentality'
ECB proposes 100-ball format for city-based competition


The England and Wales Cricket Board (ECB) has revealed it is looking to introduce a '100 balls' format into its new eight-team, city-based tournament.
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London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
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More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
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Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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