London’s National Gallery aims for US retail expansion | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
London’s National Gallery aims for US retail expansion
POSTED 20 Feb 2019 . BY Andy Knaggs
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution.

The museum has appointed New York-based The Wildflower Group (TWG) to develop the strategy, which includes an e-commerce destination and a bricks and mortar retail programme.

With more than five million visitors per year, The National Gallery in Trafalgar Square is one of the top ten most visited museums in the world. Its collection includes more than 2,300 paintings, with works by such masters as Van Gogh, Monet, Velazquez, Raphael, Turner and Cézanne among these. It also has around one million followers on social media platforms.

TWG is to work alongside the Gallery’s UK licensing agent JELC to develop a licensing programme in the US, seeking licenses in categories such as home decor, stationery, gift, publishing, fashion and accessories.

The appointment is part of a bigger plan for international expansion, said Judith Mather, buying and brand licensing director of the National Gallery Company. “The National Gallery Company is excited by the online and bricks and mortar opportunities in this region. This is part of our strategic ambition to grow the National Gallery brand internationally.”

For TWG, there is plenty to work with, according to its founder and principal Michael Carlisle, who said: “The National Gallery offers a unique heritage brand with deep assets and priceless authenticity.”
LATEST JOBS
Duty Manager
Legoland Discovery Centre
Salary: £18,330.00 per annum
Job location: Manchester, UK
Head of Estate Operations
Weston Park
Salary: Competitive
Job location: Shifnal, Shropshire, UK
Visitor Experience Manager
Colchester Zoo
Salary: Competitive
Job location: Colchester, UK
Brand Manager
Legoland
Salary: Competitive
Job location: Goshen, NY, USA
Loyalty and Insight Manager
Legoland
Salary: Competitive
Job location: Goshen, NY, USA
Project Manager
Legoland
Salary: Competitive
Job location: Iskandar Puteri, Johor, Malaysia
+ More jobs  

COMPANY PROFILE
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Miko and the Spell of the Stone - Movie Trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

10 Jul 2019 issue 134


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
London’s National Gallery aims for US retail expansion
POSTED 20 Feb 2019 . BY Andy Knaggs
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution.

The museum has appointed New York-based The Wildflower Group (TWG) to develop the strategy, which includes an e-commerce destination and a bricks and mortar retail programme.

With more than five million visitors per year, The National Gallery in Trafalgar Square is one of the top ten most visited museums in the world. Its collection includes more than 2,300 paintings, with works by such masters as Van Gogh, Monet, Velazquez, Raphael, Turner and Cézanne among these. It also has around one million followers on social media platforms.

TWG is to work alongside the Gallery’s UK licensing agent JELC to develop a licensing programme in the US, seeking licenses in categories such as home decor, stationery, gift, publishing, fashion and accessories.

The appointment is part of a bigger plan for international expansion, said Judith Mather, buying and brand licensing director of the National Gallery Company. “The National Gallery Company is excited by the online and bricks and mortar opportunities in this region. This is part of our strategic ambition to grow the National Gallery brand internationally.”

For TWG, there is plenty to work with, according to its founder and principal Michael Carlisle, who said: “The National Gallery offers a unique heritage brand with deep assets and priceless authenticity.”
RELATED STORIES
National Gallery using licence to pop-up in Asia with classics


London’s National Gallery is headed to Asia to launch a series of new pop-ups and cafes through its Delicious Art IP.
National Gallery’s largest room to undergo renovation


The National Gallery in London’s Room 32, its largest room, has closed for renovation work for more than a year following a £4m (US$5.2m, €4.5m) donation from billionaire Hans Rausing and his wife, Julia.
London's National Gallery appoints Gabriele Finaldi as new director


The National Gallery of London has announced Dr Gabriele Finaldi as its new director, following the retirement of current director Dr Nicholas Penny.
MORE NEWS
Science and Industry Museum repairs go ahead with government backing
Urgently-needed repair work has begun on the Grade II listed Power Hall at Manchester's Science and Industry Museum, following an injection of funding from the UK government.
Townsville takes a shine to new Halo light show
A spectacular light and sound event is launching today (19 July) in Townsville, north-eastern Queensland in Australia. Halo, which is created by Sydney-based AGB Events, will run in the evenings until 4 August, and is being staged in conjunction with the inaugural North Australian Festival of Arts.
First plans for London's Horniman Museum redevelopment are unveiled
The Horniman Museum and Gardens in London is seeking feedback on concept plans produced by Studio Egret West that are designed to make the museum more accessible, enhance the visitor experience and develop more income-generating opportunities.
We can help politicians to help the museum sector, says NEMO chief
Julie Ward – a member of the European Parliament – had an interesting and informative day, hands-on as an intern at the Bonnefantenmuseum in Maastricht, The Netherlands.
Iowa waterpark to expand with new theme park
The owners of Lost Island Waterpark, in Waterloo, Iowa, US, have announced plans to augment their attraction with a new US$100m (€89.2m, £80.6m) theme park.
Microsoft adds cultural heritage to artificial intelligence programme
Cultural heritage has become the latest focus for Microsoft in its AI for Good portfolio – a five-year commitment to using artificial intelligence to tackle some of society's biggest challenges.
+ More news   
 
COMPANY PROFILE
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Miko and the Spell of the Stone - Movie Trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS