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London’s National Gallery aims for US retail expansion
POSTED 20 Feb 2019 . BY Andy Knaggs
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution.

The museum has appointed New York-based The Wildflower Group (TWG) to develop the strategy, which includes an e-commerce destination and a bricks and mortar retail programme.

With more than five million visitors per year, The National Gallery in Trafalgar Square is one of the top ten most visited museums in the world. Its collection includes more than 2,300 paintings, with works by such masters as Van Gogh, Monet, Velazquez, Raphael, Turner and Cézanne among these. It also has around one million followers on social media platforms.

TWG is to work alongside the Gallery’s UK licensing agent JELC to develop a licensing programme in the US, seeking licenses in categories such as home decor, stationery, gift, publishing, fashion and accessories.

The appointment is part of a bigger plan for international expansion, said Judith Mather, buying and brand licensing director of the National Gallery Company. “The National Gallery Company is excited by the online and bricks and mortar opportunities in this region. This is part of our strategic ambition to grow the National Gallery brand internationally.”

For TWG, there is plenty to work with, according to its founder and principal Michael Carlisle, who said: “The National Gallery offers a unique heritage brand with deep assets and priceless authenticity.”
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Jobs . News . Products . Magazine
NEWS
London’s National Gallery aims for US retail expansion
POSTED 20 Feb 2019 . BY Andy Knaggs
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution.

The museum has appointed New York-based The Wildflower Group (TWG) to develop the strategy, which includes an e-commerce destination and a bricks and mortar retail programme.

With more than five million visitors per year, The National Gallery in Trafalgar Square is one of the top ten most visited museums in the world. Its collection includes more than 2,300 paintings, with works by such masters as Van Gogh, Monet, Velazquez, Raphael, Turner and Cézanne among these. It also has around one million followers on social media platforms.

TWG is to work alongside the Gallery’s UK licensing agent JELC to develop a licensing programme in the US, seeking licenses in categories such as home decor, stationery, gift, publishing, fashion and accessories.

The appointment is part of a bigger plan for international expansion, said Judith Mather, buying and brand licensing director of the National Gallery Company. “The National Gallery Company is excited by the online and bricks and mortar opportunities in this region. This is part of our strategic ambition to grow the National Gallery brand internationally.”

For TWG, there is plenty to work with, according to its founder and principal Michael Carlisle, who said: “The National Gallery offers a unique heritage brand with deep assets and priceless authenticity.”
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Herzog & de Meuron to design new riverfront home for historic Tennessee museum
The Memphis Brooks Museum of Art in Tennessee has appointed Swiss architecture practice Herzog & de Meuron to design "Brooks on the Bluff", its new US$105m (€93.9m, £82.6m) home.
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Aquatic design specialists Cloward H2O have designed a US$150m (€134.8m, £118.6m) waterpark for the JW Marriot Miami Turnberry Resort and Spa in Aventura, Florida.
Airbnb teams up with 23andMe to promote DNA-based heritage travel
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+ More news   
LATEST JOBS
Interpretation and Engagement Manager
Chatsworth House
Salary: Competitive
Job location: Bakewell, UK
Children's Garden Hosts
Royal Botanic Gardens Kew
Salary: £18,589 per annum pro rata
Job location: Richmond, UK
Senior Aquarist
Sea Life
Salary: Competitive
Job location: Mooloolaba QLD, Australia
Commercial Team Lead
Legoland Discovery Centre
Salary: Competitive
Job location: Auburn Hills, Michigan, USA
Commercial Duty Manager
Sea Life
Salary: Competitive
Job location: Grapevine, Texas, USA
Seasonal Operations Trainer
Legoland Discovery Centre
Salary: Competitive
Job location: Yonkers, NY, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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