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Disney reaping rewards for park investments, says Bob Iger
POSTED 07 Feb 2019 . BY Luke Cloherty
Disney chair and CEO Bob Iger has revealed that the company’s investments into its theme parks and resorts division has paid off, with substantial increases in popularity as a result.

Speaking during an earnings call, the Disney chief highlighted the various new areas the company is installing or has installed as proof of its continued ethos of investment in theme parks.

"We've been witnessing, over the last few years, a substantial increase in the popularity of our parks," he said.

"A lot of that has to do with how well they've been managed and the kind of investments that we've made, not just operationally but in expansion and the use of extremely popular IP.

"I think, particularly because of the nature of the investments, we've actually been fairly vocal and transparent about those investments.

"The two big Star Wars areas, the Toy Story Land that just opened up in Florida, the work that's going on in Hong Kong, Paris, Shanghai and Tokyo and all the great expansion and IP that we're putting in."

Iger noted also that the park is going to have to manage crowding as a result of the increased demand.

"What we're also trying to do is to use that popularity to manage the guest experience a little bit better. We know that crowding can be an issue and that when our parks are the most crowded, the guest experience is not what we would like it to be," he said.

"That popularity is going to continue and, with that, the enviable task of balancing that popularity with guest experience and price elasticity is going to come."

Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks.

"We're leveraging the popularity to obviously increase pricing and to spread demand and to get much more strategic about how we're pricing," he said.

"So the parks are still accessible but, in the highest peak periods, we're trying to basically manage the attendance so that the guest experience isn't diminished by the popularity."
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Jobs . News . Products . Magazine
NEWS
Disney reaping rewards for park investments, says Bob Iger
POSTED 07 Feb 2019 . BY Luke Cloherty
Disney chair and CEO Bob Iger has revealed that the company’s investments into its theme parks and resorts division has paid off, with substantial increases in popularity as a result.

Speaking during an earnings call, the Disney chief highlighted the various new areas the company is installing or has installed as proof of its continued ethos of investment in theme parks.

"We've been witnessing, over the last few years, a substantial increase in the popularity of our parks," he said.

"A lot of that has to do with how well they've been managed and the kind of investments that we've made, not just operationally but in expansion and the use of extremely popular IP.

"I think, particularly because of the nature of the investments, we've actually been fairly vocal and transparent about those investments.

"The two big Star Wars areas, the Toy Story Land that just opened up in Florida, the work that's going on in Hong Kong, Paris, Shanghai and Tokyo and all the great expansion and IP that we're putting in."

Iger noted also that the park is going to have to manage crowding as a result of the increased demand.

"What we're also trying to do is to use that popularity to manage the guest experience a little bit better. We know that crowding can be an issue and that when our parks are the most crowded, the guest experience is not what we would like it to be," he said.

"That popularity is going to continue and, with that, the enviable task of balancing that popularity with guest experience and price elasticity is going to come."

Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks.

"We're leveraging the popularity to obviously increase pricing and to spread demand and to get much more strategic about how we're pricing," he said.

"So the parks are still accessible but, in the highest peak periods, we're trying to basically manage the attendance so that the guest experience isn't diminished by the popularity."
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Tourists, shoppers and commuters in Central London will be treated to a special Krispy Kreme experience in March, as the doughnut company opens a pop-up in Great Newport Street, near to Leicester Square and trials new flavours.
Cedar Fair looks ahead with optimism after 2018 results
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The Cambodian resort city of Siem Reap could become home to a new US$70m (€61.6m, £53.5m) aquarium and wildlife sanctuary, following a meeting between potential investors and the city’s governor.
+ More news   
LATEST JOBS
Visitor Experience Team Leader
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Retail Manager
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
Theme Park Resort Duty Managers
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: Rother Valley, Rotherham, South Yorkshire, UK
+ More jobs  
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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