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Tyra Banks to open Modelland attraction in Santa Monica
POSTED 06 Feb 2019 . BY Luke Cloherty
Modelland will awaken your childlike glee by entertaining and educating in unexpected ways
– Tyra Banks
Supermodel Tyra Banks has announced that she will launch a new experiential attraction later this year themed on the modelling industry in Santa Monica, US.

Modelland will take visitors through a fantasy version of the modelling world via interactive entertainment, creative collaborations, curated retail, dining and special events.

The attraction will invite selected parties in beauty, fashion, entertainment, food and beverages and technology to collaborate on a number of 360-degree, polysensory experiences.

Banks, who presents the popular television show America's Next Top Model, has said her aim with the attraction is to celebrate everybody’s "own unique beauty".

"Modelland has been 10 intense years in the making," said Banks.

"It's been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun.

"I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."

Set to open in Q4 2019, it will be located at Macerich's Santa Monica Place, an open-air shopping, dining and entertainment facility near Santa Monica beach.

"Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination," said Michael Guerin, senior vice president of leasing at Macerich.

"Our top properties, including Santa Monica Place, are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else."
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NEWS
Tyra Banks to open Modelland attraction in Santa Monica
POSTED 06 Feb 2019 . BY Luke Cloherty
Modelland will awaken your childlike glee by entertaining and educating in unexpected ways
– Tyra Banks
Supermodel Tyra Banks has announced that she will launch a new experiential attraction later this year themed on the modelling industry in Santa Monica, US.

Modelland will take visitors through a fantasy version of the modelling world via interactive entertainment, creative collaborations, curated retail, dining and special events.

The attraction will invite selected parties in beauty, fashion, entertainment, food and beverages and technology to collaborate on a number of 360-degree, polysensory experiences.

Banks, who presents the popular television show America's Next Top Model, has said her aim with the attraction is to celebrate everybody’s "own unique beauty".

"Modelland has been 10 intense years in the making," said Banks.

"It's been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun.

"I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."

Set to open in Q4 2019, it will be located at Macerich's Santa Monica Place, an open-air shopping, dining and entertainment facility near Santa Monica beach.

"Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination," said Michael Guerin, senior vice president of leasing at Macerich.

"Our top properties, including Santa Monica Place, are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else."
MORE NEWS
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A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy.
Elton John makes significant V&A donation for photography collaboration
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
Climate Emergency campaign draws support from UK culture sector
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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