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Tyra Banks to open Modelland attraction in Santa Monica
POSTED 06 Feb 2019 . BY Luke Cloherty
Modelland will awaken your childlike glee by entertaining and educating in unexpected ways
– Tyra Banks
Supermodel Tyra Banks has announced that she will launch a new experiential attraction later this year themed on the modelling industry in Santa Monica, US.

Modelland will take visitors through a fantasy version of the modelling world via interactive entertainment, creative collaborations, curated retail, dining and special events.

The attraction will invite selected parties in beauty, fashion, entertainment, food and beverages and technology to collaborate on a number of 360-degree, polysensory experiences.

Banks, who presents the popular television show America's Next Top Model, has said her aim with the attraction is to celebrate everybody’s "own unique beauty".

"Modelland has been 10 intense years in the making," said Banks.

"It's been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun.

"I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."

Set to open in Q4 2019, it will be located at Macerich's Santa Monica Place, an open-air shopping, dining and entertainment facility near Santa Monica beach.

"Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination," said Michael Guerin, senior vice president of leasing at Macerich.

"Our top properties, including Santa Monica Place, are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else."
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Jobs . News . Products . Magazine
NEWS
Tyra Banks to open Modelland attraction in Santa Monica
POSTED 06 Feb 2019 . BY Luke Cloherty
Modelland will awaken your childlike glee by entertaining and educating in unexpected ways
– Tyra Banks
Supermodel Tyra Banks has announced that she will launch a new experiential attraction later this year themed on the modelling industry in Santa Monica, US.

Modelland will take visitors through a fantasy version of the modelling world via interactive entertainment, creative collaborations, curated retail, dining and special events.

The attraction will invite selected parties in beauty, fashion, entertainment, food and beverages and technology to collaborate on a number of 360-degree, polysensory experiences.

Banks, who presents the popular television show America's Next Top Model, has said her aim with the attraction is to celebrate everybody’s "own unique beauty".

"Modelland has been 10 intense years in the making," said Banks.

"It's been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun.

"I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."

Set to open in Q4 2019, it will be located at Macerich's Santa Monica Place, an open-air shopping, dining and entertainment facility near Santa Monica beach.

"Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination," said Michael Guerin, senior vice president of leasing at Macerich.

"Our top properties, including Santa Monica Place, are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else."
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Six flags chief Jim Reid-Anderson has revealed that changes in government are stalling the operator's Chinese projects, while there are "no assurances" as to the outcome of the operator's on- hold Dubai development.
Arts Council’s new diversity report shows BME representation below English average
Only 5 per cent of staff members are not white at Arts Council England (ACE) major partner museums (MPMs) while 16 per cent of the working age population are from black and minority ethnic (BME) backgrounds in England, a new report from the organisation has found.
Snapchat creates virtual art gallery for Black History Month
Communications app Snapchat has created an online virtual gallery in celebration of Black History Month, showcasing the work of black millennial artists.
+ More news   
LATEST JOBS
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
Theme Park Resort Duty Managers
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: Rother Valley, Rotherham, South Yorkshire, UK
Commercial Sales Manager
Mary Rose Trust
Salary: Competitive Salary and Benefits
Job location: Portsmouth, UK
Trainee Manager Programme
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: South Yorkshire, UK
Restaurant and Bar Team Leader
Alton Towers Theme Park
Salary: Competitive
Job location: Stoke-on-Trent, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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