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India's Imagica theme park to get own animated TV series
POSTED 11 Oct 2018 . BY Luke Cloherty
Operator Adlabs is to create an animated series built around its home-grown Imagica theme park IPs – Tubbby, Bow-Wow, Hippy, Roberto and Rajasaurus.

The stories will feature Imagica as part of a 13-hour first series aimed at India’s young children, which the firm is currently developing and will pitch to broadcasters and OTT platforms once it is ready.

"While TV channels are still popular with kids, OTT platforms are providing an alternative," said Raveendra Singh, AVP of strategy and marketing at Adlabs Imagica.

"The kind of penetration that Netflix, Amazon Prime Video and Hotstar have in terms of time spent on them will involve a lot of thinking and time for content owners to choose between TV or digital. We would be open to exploring that."

In 2014, Adlabs announced that the Tubby and Roberto characters were to make the jump to television. This latest move, however, with more characters and a full series will see the company look to create a developed narrative with a native advertising element to it.

"That's going to help us in the long run – in being part of someone’s life which is more important than just a single-time visitation," said Singh.

Earlier this month, Adlabs announced plans to develop a major Imagica theme park project in the new city of Amaravati in India.
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NEWS
India's Imagica theme park to get own animated TV series
POSTED 11 Oct 2018 . BY Luke Cloherty
Operator Adlabs is to create an animated series built around its home-grown Imagica theme park IPs – Tubbby, Bow-Wow, Hippy, Roberto and Rajasaurus.

The stories will feature Imagica as part of a 13-hour first series aimed at India’s young children, which the firm is currently developing and will pitch to broadcasters and OTT platforms once it is ready.

"While TV channels are still popular with kids, OTT platforms are providing an alternative," said Raveendra Singh, AVP of strategy and marketing at Adlabs Imagica.

"The kind of penetration that Netflix, Amazon Prime Video and Hotstar have in terms of time spent on them will involve a lot of thinking and time for content owners to choose between TV or digital. We would be open to exploring that."

In 2014, Adlabs announced that the Tubby and Roberto characters were to make the jump to television. This latest move, however, with more characters and a full series will see the company look to create a developed narrative with a native advertising element to it.

"That's going to help us in the long run – in being part of someone’s life which is more important than just a single-time visitation," said Singh.

Earlier this month, Adlabs announced plans to develop a major Imagica theme park project in the new city of Amaravati in India.
MORE NEWS
Norwich Castle Museum obtains HLF £9.2m funding
The historic Keep at Norwich Castle in Norfolk, England is to be restored to resemble its Norman heyday following the injection of £9.2m (US$12m, €10.5m) financing from UK grants body the Heritage Lottery Fund (HLF).
New “Hilltop Gallery” in China’s Yanshan mountains completes construction
Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
Stockholm’s Nationalmuseum reopens following refurbishment
Larger exhibition areas across three floors will showcase more than 5,000 artworks including paintings, sculpture, and photography at the reopened Nationalmuseum in Stockholm, Sweden following a revamp.
Netflix's Black Mirror to give users a choice of stories: Will attractions follow?
The upcoming season of the Emmy-winning science-fiction series Black Mirror, due for release in December, will have an episode that allows users to choose their own story.
+ More news   
LATEST JOBS
Head of RHS Garden Bridgewater
Royal Horticultural Society
Salary: circa £65,000 depending on experience
Job location: Greater Manchester, UK
Global Marketing Executive
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Operations Manager
Legoland
Salary: Competitive
Job location: Columbus, OH, USA
Aquarium Commercial Supervisor
Sea Life
Salary: Competitive
Job location: Carlsbad, CA, USA
Digital Marketing Executive
Legoland
Salary: Competitive
Job location: Windsor, UK
Digital Business Analyst
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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