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India's Imagica theme park to get own animated TV series
POSTED 11 Oct 2018 . BY Luke Cloherty
Operator Adlabs is to create an animated series built around its home-grown Imagica theme park IPs – Tubbby, Bow-Wow, Hippy, Roberto and Rajasaurus.

The stories will feature Imagica as part of a 13-hour first series aimed at India’s young children, which the firm is currently developing and will pitch to broadcasters and OTT platforms once it is ready.

"While TV channels are still popular with kids, OTT platforms are providing an alternative," said Raveendra Singh, AVP of strategy and marketing at Adlabs Imagica.

"The kind of penetration that Netflix, Amazon Prime Video and Hotstar have in terms of time spent on them will involve a lot of thinking and time for content owners to choose between TV or digital. We would be open to exploring that."

In 2014, Adlabs announced that the Tubby and Roberto characters were to make the jump to television. This latest move, however, with more characters and a full series will see the company look to create a developed narrative with a native advertising element to it.

"That's going to help us in the long run – in being part of someone’s life which is more important than just a single-time visitation," said Singh.

Earlier this month, Adlabs announced plans to develop a major Imagica theme park project in the new city of Amaravati in India.
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NEWS
India's Imagica theme park to get own animated TV series
POSTED 11 Oct 2018 . BY Luke Cloherty
Operator Adlabs is to create an animated series built around its home-grown Imagica theme park IPs – Tubbby, Bow-Wow, Hippy, Roberto and Rajasaurus.

The stories will feature Imagica as part of a 13-hour first series aimed at India’s young children, which the firm is currently developing and will pitch to broadcasters and OTT platforms once it is ready.

"While TV channels are still popular with kids, OTT platforms are providing an alternative," said Raveendra Singh, AVP of strategy and marketing at Adlabs Imagica.

"The kind of penetration that Netflix, Amazon Prime Video and Hotstar have in terms of time spent on them will involve a lot of thinking and time for content owners to choose between TV or digital. We would be open to exploring that."

In 2014, Adlabs announced that the Tubby and Roberto characters were to make the jump to television. This latest move, however, with more characters and a full series will see the company look to create a developed narrative with a native advertising element to it.

"That's going to help us in the long run – in being part of someone’s life which is more important than just a single-time visitation," said Singh.

Earlier this month, Adlabs announced plans to develop a major Imagica theme park project in the new city of Amaravati in India.
MORE NEWS
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Swiss architectural firm Herzog and de Meuron have released new renderings of their Kulturforum (Culture Forum), an extension of the Berlin-based Neue Nationalgalerie.
Disney announces plans to build nature-inspired resort
A new nature-themed getaway is coming to Disney’s Bay Lake in Orlando.
Replica Shakespeare’s Birthplace to be built in China
A new heritage and cultural centre in Jiangxi Province, South China, will see the construction of replicas of two of William Shakespeare’s homes, which will become visitor attractions when built.
Sydney tunnels to become a visitor attraction
Abandoned tunnels that were previously used during World War 2 as air raid shelters in Sydney, Australia are to become a visitor attraction under plans outlined by the New South Wales (NSW) government.
+ More news   
LATEST JOBS
Head of RHS Garden Bridgewater
Royal Horticultural Society
Salary: circa £65,000 depending on experience
Job location: Greater Manchester, UK
Attractions Crew
Kirklees Active Leisure
Salary: Competitive Salary
Job location: Huddersfield, UK
Attractions Crew
Kirklees Active Leisure
Salary: Competitive Salary
Job location: Batley, UK
Public Relations Representative
Legoland
Salary: Competitive rate of pay
Job location: California, USA
Director of Operations
Legoland
Salary: Competitive
Job location: California, USA
Global Marketing Executive
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

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