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India's Imagica theme park to get own animated TV series
POSTED 11 Oct 2018 . BY Luke Cloherty
Operator Adlabs is to create an animated series built around its home-grown Imagica theme park IPs – Tubbby, Bow-Wow, Hippy, Roberto and Rajasaurus.

The stories will feature Imagica as part of a 13-hour first series aimed at India’s young children, which the firm is currently developing and will pitch to broadcasters and OTT platforms once it is ready.

"While TV channels are still popular with kids, OTT platforms are providing an alternative," said Raveendra Singh, AVP of strategy and marketing at Adlabs Imagica.

"The kind of penetration that Netflix, Amazon Prime Video and Hotstar have in terms of time spent on them will involve a lot of thinking and time for content owners to choose between TV or digital. We would be open to exploring that."

In 2014, Adlabs announced that the Tubby and Roberto characters were to make the jump to television. This latest move, however, with more characters and a full series will see the company look to create a developed narrative with a native advertising element to it.

"That's going to help us in the long run – in being part of someone’s life which is more important than just a single-time visitation," said Singh.

Earlier this month, Adlabs announced plans to develop a major Imagica theme park project in the new city of Amaravati in India.
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NEWS
India's Imagica theme park to get own animated TV series
POSTED 11 Oct 2018 . BY Luke Cloherty
Operator Adlabs is to create an animated series built around its home-grown Imagica theme park IPs – Tubbby, Bow-Wow, Hippy, Roberto and Rajasaurus.

The stories will feature Imagica as part of a 13-hour first series aimed at India’s young children, which the firm is currently developing and will pitch to broadcasters and OTT platforms once it is ready.

"While TV channels are still popular with kids, OTT platforms are providing an alternative," said Raveendra Singh, AVP of strategy and marketing at Adlabs Imagica.

"The kind of penetration that Netflix, Amazon Prime Video and Hotstar have in terms of time spent on them will involve a lot of thinking and time for content owners to choose between TV or digital. We would be open to exploring that."

In 2014, Adlabs announced that the Tubby and Roberto characters were to make the jump to television. This latest move, however, with more characters and a full series will see the company look to create a developed narrative with a native advertising element to it.

"That's going to help us in the long run – in being part of someone’s life which is more important than just a single-time visitation," said Singh.

Earlier this month, Adlabs announced plans to develop a major Imagica theme park project in the new city of Amaravati in India.
MORE NEWS
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The Futuroscope theme park in Poitiers, France, has reopened its doors for the 2019 season and has some big plans for new attractions over the coming years.
Krispy Kreme pops up in London with new flavours
Tourists, shoppers and commuters in Central London will be treated to a special Krispy Kreme experience in March, as the doughnut company opens a pop-up in Great Newport Street, near to Leicester Square and trials new flavours.
Cedar Fair looks ahead with optimism after 2018 results
Cedar Fair has reported positive Q4 and full 2018 figures, along with a new long-term growth target.
US$70m aquarium and wildlife sanctuary mooted for Cambodia
The Cambodian resort city of Siem Reap could become home to a new US$70m (€61.6m, £53.5m) aquarium and wildlife sanctuary, following a meeting between potential investors and the city’s governor.
+ More news   
LATEST JOBS
Visitor Experience Team Leader
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Retail Manager
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
Theme Park Resort Duty Managers
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: Rother Valley, Rotherham, South Yorkshire, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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