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Six Flags Entertainment to operate Magic Waters Waterpark
POSTED 11 Oct 2018 . BY Luke Cloherty
Six Flags is taking up ownership of another waterpark, adding the Magic Waters Waterpark in Cherry Valley, Illinois, to its growing portfolio.

Starting in Q1 2019, Six Flags has agreed a lease deal with the Rockford Park District Board of Commissioners to operate the 43-acre attraction, which has been operated by Rockford Park District since 1988.

Rebranded as a Six Flags waterpark, the acquisition is part of an continued North American expansion by Six Flags, which has set out a strategy of acquiring or developing waterparks, with acquisitions of existing properties allowing the operator to expand capacity and attendance with minimal investment, providing a quick payback and high return on invested capital.

"This is a fantastic property that complements our theme and waterpark in Gurnee, Illinois, and provides tremendous added value for our season pass holders and members," said Six Flags Great America park president Hank Salemi

"We look forward to sharing the thrill of Six Flags with guests of all ages in this important market."

Jay Sandine, Rockford Park District executive director, added: "By having the Six Flags brand in this market, we expect a major increase in tourism, which will have a significant economic impact for our community.

"Six Flags will continue to make capital investments in the waterpark, which frees up district resources to invest in our communities’ priorities such as parks, playgrounds and youth."

When the lease begins, Rockford natives can obtain Six Flags gold season passes and memberships, which will offer admission to Six Flags Great America, Six Flags Hurricane Harbor, Magic Waters and any other Six Flags theme park, as well as free parking and special admission offers for guests.
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Jobs . News . Products . Magazine
NEWS
Six Flags Entertainment to operate Magic Waters Waterpark
POSTED 11 Oct 2018 . BY Luke Cloherty
Six Flags is taking up ownership of another waterpark, adding the Magic Waters Waterpark in Cherry Valley, Illinois, to its growing portfolio.

Starting in Q1 2019, Six Flags has agreed a lease deal with the Rockford Park District Board of Commissioners to operate the 43-acre attraction, which has been operated by Rockford Park District since 1988.

Rebranded as a Six Flags waterpark, the acquisition is part of an continued North American expansion by Six Flags, which has set out a strategy of acquiring or developing waterparks, with acquisitions of existing properties allowing the operator to expand capacity and attendance with minimal investment, providing a quick payback and high return on invested capital.

"This is a fantastic property that complements our theme and waterpark in Gurnee, Illinois, and provides tremendous added value for our season pass holders and members," said Six Flags Great America park president Hank Salemi

"We look forward to sharing the thrill of Six Flags with guests of all ages in this important market."

Jay Sandine, Rockford Park District executive director, added: "By having the Six Flags brand in this market, we expect a major increase in tourism, which will have a significant economic impact for our community.

"Six Flags will continue to make capital investments in the waterpark, which frees up district resources to invest in our communities’ priorities such as parks, playgrounds and youth."

When the lease begins, Rockford natives can obtain Six Flags gold season passes and memberships, which will offer admission to Six Flags Great America, Six Flags Hurricane Harbor, Magic Waters and any other Six Flags theme park, as well as free parking and special admission offers for guests.
MORE NEWS
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A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy.
Elton John makes significant V&A donation for photography collaboration
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
Climate Emergency campaign draws support from UK culture sector
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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