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Frida Escobedo Serpentine Pavilion sold to Therme Group
POSTED 11 Oct 2018 . BY Andrew Manns
Frida Escobedo, the youngest person yet to design a temporary Pavilion for the Serpentine Gallery in London, has recently sold her creation to international spa and wellness company, Therme Group.

According to Architects' Journal, Therme Group, which is perhaps most famous for operating Therme Bucharest–the largest thermal leisure facility ever developed in Europe on a greenfield site–made overtures to and later reached a deal with Escobedo’s Mexico-based firm in order to incorporate the installation into its Therme Art Programme.

First launched in October 2017 at the Royal Institution in London during the Frieze Academy Art and Architecture Conference, the programme was initiated to promote large-scale, site-specific artworks and to–as with the ancient but enduring Roman baths–“enable the creation of a significant and long-lasting cultural legacy”.

In June, Therme announced it would be expanding its investment into global architectural works by partnering with Design Miami.

The Pavilion installation, which has been described as a "timepiece that charts the passage of the day" and a "beautiful harmony of Mexican and British influences" ran from 14 June to 7 October.
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NEWS
Frida Escobedo Serpentine Pavilion sold to Therme Group
POSTED 11 Oct 2018 . BY Andrew Manns
Frida Escobedo, the youngest person yet to design a temporary Pavilion for the Serpentine Gallery in London, has recently sold her creation to international spa and wellness company, Therme Group.

According to Architects' Journal, Therme Group, which is perhaps most famous for operating Therme Bucharest–the largest thermal leisure facility ever developed in Europe on a greenfield site–made overtures to and later reached a deal with Escobedo’s Mexico-based firm in order to incorporate the installation into its Therme Art Programme.

First launched in October 2017 at the Royal Institution in London during the Frieze Academy Art and Architecture Conference, the programme was initiated to promote large-scale, site-specific artworks and to–as with the ancient but enduring Roman baths–“enable the creation of a significant and long-lasting cultural legacy”.

In June, Therme announced it would be expanding its investment into global architectural works by partnering with Design Miami.

The Pavilion installation, which has been described as a "timepiece that charts the passage of the day" and a "beautiful harmony of Mexican and British influences" ran from 14 June to 7 October.
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COMPANY PROFILE
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Trailer Pinocchio - A Modern Tale VR – Red Raion
Red Raion Showreel 2018 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia
16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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