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Six Flags Entertainment to operate Magic Waters Waterpark
POSTED 11 Oct 2018 . BY Luke Cloherty
Six Flags is taking up ownership of another waterpark, adding the Magic Waters Waterpark in Cherry Valley, Illinois, to its growing portfolio.

Starting in Q1 2019, Six Flags has agreed a lease deal with the Rockford Park District Board of Commissioners to operate the 43-acre attraction, which has been operated by Rockford Park District since 1988.

Rebranded as a Six Flags waterpark, the acquisition is part of an continued North American expansion by Six Flags, which has set out a strategy of acquiring or developing waterparks, with acquisitions of existing properties allowing the operator to expand capacity and attendance with minimal investment, providing a quick payback and high return on invested capital.

"This is a fantastic property that complements our theme and waterpark in Gurnee, Illinois, and provides tremendous added value for our season pass holders and members," said Six Flags Great America park president Hank Salemi

"We look forward to sharing the thrill of Six Flags with guests of all ages in this important market."

Jay Sandine, Rockford Park District executive director, added: "By having the Six Flags brand in this market, we expect a major increase in tourism, which will have a significant economic impact for our community.

"Six Flags will continue to make capital investments in the waterpark, which frees up district resources to invest in our communities’ priorities such as parks, playgrounds and youth."

When the lease begins, Rockford natives can obtain Six Flags gold season passes and memberships, which will offer admission to Six Flags Great America, Six Flags Hurricane Harbor, Magic Waters and any other Six Flags theme park, as well as free parking and special admission offers for guests.
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Jobs . News . Products . Magazine
NEWS
Six Flags Entertainment to operate Magic Waters Waterpark
POSTED 11 Oct 2018 . BY Luke Cloherty
Six Flags is taking up ownership of another waterpark, adding the Magic Waters Waterpark in Cherry Valley, Illinois, to its growing portfolio.

Starting in Q1 2019, Six Flags has agreed a lease deal with the Rockford Park District Board of Commissioners to operate the 43-acre attraction, which has been operated by Rockford Park District since 1988.

Rebranded as a Six Flags waterpark, the acquisition is part of an continued North American expansion by Six Flags, which has set out a strategy of acquiring or developing waterparks, with acquisitions of existing properties allowing the operator to expand capacity and attendance with minimal investment, providing a quick payback and high return on invested capital.

"This is a fantastic property that complements our theme and waterpark in Gurnee, Illinois, and provides tremendous added value for our season pass holders and members," said Six Flags Great America park president Hank Salemi

"We look forward to sharing the thrill of Six Flags with guests of all ages in this important market."

Jay Sandine, Rockford Park District executive director, added: "By having the Six Flags brand in this market, we expect a major increase in tourism, which will have a significant economic impact for our community.

"Six Flags will continue to make capital investments in the waterpark, which frees up district resources to invest in our communities’ priorities such as parks, playgrounds and youth."

When the lease begins, Rockford natives can obtain Six Flags gold season passes and memberships, which will offer admission to Six Flags Great America, Six Flags Hurricane Harbor, Magic Waters and any other Six Flags theme park, as well as free parking and special admission offers for guests.
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COMPANY PROFILE
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion: Meet the Team - Introduction Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Introducing AnimaChat! – Animalive
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

25-27 Jun 2019

BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel, New Forest, United Kingdom
04 Jul 2019

National Hotel Marketing Conference

Hilton at St George's Park, Burton-on-Trent, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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