India's Imagica theme park to get own animated TV series | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
India's Imagica theme park to get own animated TV series
POSTED 11 Oct 2018 . BY Luke Cloherty
Operator Adlabs is to create an animated series built around its home-grown Imagica theme park IPs – Tubbby, Bow-Wow, Hippy, Roberto and Rajasaurus.

The stories will feature Imagica as part of a 13-hour first series aimed at India’s young children, which the firm is currently developing and will pitch to broadcasters and OTT platforms once it is ready.

"While TV channels are still popular with kids, OTT platforms are providing an alternative," said Raveendra Singh, AVP of strategy and marketing at Adlabs Imagica.

"The kind of penetration that Netflix, Amazon Prime Video and Hotstar have in terms of time spent on them will involve a lot of thinking and time for content owners to choose between TV or digital. We would be open to exploring that."

In 2014, Adlabs announced that the Tubby and Roberto characters were to make the jump to television. This latest move, however, with more characters and a full series will see the company look to create a developed narrative with a native advertising element to it.

"That's going to help us in the long run – in being part of someone’s life which is more important than just a single-time visitation," said Singh.

Earlier this month, Adlabs announced plans to develop a major Imagica theme park project in the new city of Amaravati in India.
LATEST JOBS
Consultancy Manager – Support and Revenue
National Trust
Salary: £48,680 pa
Job location: County Down, Northern Ireland, UK
Duty Manager
University of Leeds
Salary: £22,659 to £26,243 p.a
Job location: Leeds, UK
General Manager
Heritage Great Britain
Salary: £70k package
Job location: Sennen, Penzance, UK
Guest Experience Manager - Operations
Sea Life
Salary: Competitive
Job location: Orlando, Florida, USA
Events and Education Manager
Legoland
Salary: Competitive
Job location: Carlsbad, California, USA
Brand Ambassador
Madame Tussauds
Salary: Competitive
Job location: New York, NY, USA
+ More jobs  

COMPANY PROFILE
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
Red Raion - VR/5D Films Showreel 2016 – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18 Jun 2019

Next steps for the UK tourism industry post Brexit: skills, growth and delivering a sector deal

Central London, United Kingdom
25-27 Jun 2019

BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel, New Forest, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

12 Jun 2019 issue 132


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
India's Imagica theme park to get own animated TV series
POSTED 11 Oct 2018 . BY Luke Cloherty
Operator Adlabs is to create an animated series built around its home-grown Imagica theme park IPs – Tubbby, Bow-Wow, Hippy, Roberto and Rajasaurus.

The stories will feature Imagica as part of a 13-hour first series aimed at India’s young children, which the firm is currently developing and will pitch to broadcasters and OTT platforms once it is ready.

"While TV channels are still popular with kids, OTT platforms are providing an alternative," said Raveendra Singh, AVP of strategy and marketing at Adlabs Imagica.

"The kind of penetration that Netflix, Amazon Prime Video and Hotstar have in terms of time spent on them will involve a lot of thinking and time for content owners to choose between TV or digital. We would be open to exploring that."

In 2014, Adlabs announced that the Tubby and Roberto characters were to make the jump to television. This latest move, however, with more characters and a full series will see the company look to create a developed narrative with a native advertising element to it.

"That's going to help us in the long run – in being part of someone’s life which is more important than just a single-time visitation," said Singh.

Earlier this month, Adlabs announced plans to develop a major Imagica theme park project in the new city of Amaravati in India.
MORE NEWS
Studio Seilern create first-of-its-kind concert hall for Swiss village
The Andermatt Concert Hall (ACH) – a 650-capacity arts venue said to be the ‘first major purpose-built concert hall in any Alpine ski village’ has officially opened its doors.
Ana Prvački videos bring new slant to de Young museum through Google Lens
A Google Lens integration between the de Young museum in San Francisco and the Google Arts & Culture team has gone live, providing an alternative guided tour of the museum via smartphone.
Pumar Architekten to create new aquarium for world’s oldest zoo
Austrian practice Pumar Architekten have won an international competition to create a new aquarium at Vienna’s Tiergarten Schönbrunn – the world’s oldest zoo.
Bonetti/Kozerski-designed Pace Gallery set to debut in September
Pace Gallery’s new Manhattan headquarters is set to open its doors on 14 September.
Canada bans captivity and breeding of cetaceans
The keeping of whales, dolphins and porpoises for entertainment – as well as the breeding, trading and capture of cetaceans – has been banned in Canada, following the passing of the "Free Willy" bill this week by its government.
Acropolis Museum to open 2,400-year-old ruins as it marks its 10th birthday
A newly excavated ancient Greek neighbourhood at the foot of the iconic Acropolis citadel in Athens is to be opened to the public on 21 June, as the Acropolis Museum celebrates its 10th birthday.
+ More news   
 
COMPANY PROFILE
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
Red Raion - VR/5D Films Showreel 2016 – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18 Jun 2019

Next steps for the UK tourism industry post Brexit: skills, growth and delivering a sector deal

Central London, United Kingdom
25-27 Jun 2019

BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel, New Forest, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS