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New details released for Europe’s tallest observation wheel
POSTED 10 Oct 2018 . BY Luke Cloherty
Developer the World Wheel Company has released striking new images of Newcastle’s Whey Aye, which is set to be Europe’s tallest observation wheel when built.

Standing at almost 460ft (140m) and named after a phrase in the local Geordie dialect, the huge observation wheel will pip its country rival the London Eye by five metres to the title of Europe’s largest and will sit at the east end of the city’s Quayside.

The new computer-generated renderings show how the wheel will look in its full glory, along with other elements of the wider Giants on the Quayside development – including a 39ft (12m) tall steel structure of a man.

The Giants on the Quayside development will also see the addition of a family entertainment centre boasting trampolines, climbing walls, a skywalk and separate café. Meanwhile, a new food and beverage destination for Newcastle called The Giant’s Quay will also be built.

On top of all of this, the development will be home to The Giant Sport Deck, which will include a multi-purpose sports complex with covered five-a-side pitches, tennis courts and a virtual golf club called The Quayside Golf Club.

"It gives us great pleasure to reveal these images and further details of the development to give people a deeper understanding of our vision for the Whey Aye and the Giants on the Quayside development" said Phil Lynagh, CEO of World Wheel Company’s Newcastle operation.

"We have had an overwhelmingly positive response to our plans so far and hope this latest announcement will whet people’s appetites even further.

"We are proposing a £100m (US$131.5m, €114.4m) regeneration and inward investment project that will create local jobs and ongoing revenue for the regional economy."

Subject to media approval, the development could also see a world record-breaking digital LED screen attached to the wheel, which would stretch 107,000sq ft (10,000sq m). This would accompany the already planned 7,500sq ft (700sq m) LED digital screen on the facade of the visitor centre, at the base of the Whey Aye.

A detailed planning application relating to the observation wheel and the Giants on the Quayside development is due to be submitted to Newcastle City Council by the developer later this year.

"Our development will complement Newcastle’s global reputation as a vibrant, progressive, welcoming city and help deliver one of Europe’s best waterfront experiences," said World Wheel Company CMO, Nigel Hartley,. "We look forward to presenting our full proposals to Newcastle City Council later this year."

The World Wheel Company is already responsible for giant wheels in Suzhou, China, and Tbilisi, Georgia, as well as more than 20 family entertainment centres globally.

The firm has appointed 12 advisers to help deliver the Newcastle project including five local businesses, namely: marketing agency SHA; commercial law firm Muckle; international design practice Ryder Architecture; structural and civil engineering designers Studio Horn; and retail property consultants @Retail.
There will also be an 837sq yd (700sq m) LED digital screen on the facade of the visitor centre, at the base of the Whey Aye
The development includes the Geordie Giant, a 39ft (12m) tall steel structure of a man making a circular gesture above his head
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NEWS
New details released for Europe’s tallest observation wheel
POSTED 10 Oct 2018 . BY Luke Cloherty
Developer the World Wheel Company has released striking new images of Newcastle’s Whey Aye, which is set to be Europe’s tallest observation wheel when built.

Standing at almost 460ft (140m) and named after a phrase in the local Geordie dialect, the huge observation wheel will pip its country rival the London Eye by five metres to the title of Europe’s largest and will sit at the east end of the city’s Quayside.

The new computer-generated renderings show how the wheel will look in its full glory, along with other elements of the wider Giants on the Quayside development – including a 39ft (12m) tall steel structure of a man.

The Giants on the Quayside development will also see the addition of a family entertainment centre boasting trampolines, climbing walls, a skywalk and separate café. Meanwhile, a new food and beverage destination for Newcastle called The Giant’s Quay will also be built.

On top of all of this, the development will be home to The Giant Sport Deck, which will include a multi-purpose sports complex with covered five-a-side pitches, tennis courts and a virtual golf club called The Quayside Golf Club.

"It gives us great pleasure to reveal these images and further details of the development to give people a deeper understanding of our vision for the Whey Aye and the Giants on the Quayside development" said Phil Lynagh, CEO of World Wheel Company’s Newcastle operation.

"We have had an overwhelmingly positive response to our plans so far and hope this latest announcement will whet people’s appetites even further.

"We are proposing a £100m (US$131.5m, €114.4m) regeneration and inward investment project that will create local jobs and ongoing revenue for the regional economy."

Subject to media approval, the development could also see a world record-breaking digital LED screen attached to the wheel, which would stretch 107,000sq ft (10,000sq m). This would accompany the already planned 7,500sq ft (700sq m) LED digital screen on the facade of the visitor centre, at the base of the Whey Aye.

A detailed planning application relating to the observation wheel and the Giants on the Quayside development is due to be submitted to Newcastle City Council by the developer later this year.

"Our development will complement Newcastle’s global reputation as a vibrant, progressive, welcoming city and help deliver one of Europe’s best waterfront experiences," said World Wheel Company CMO, Nigel Hartley,. "We look forward to presenting our full proposals to Newcastle City Council later this year."

The World Wheel Company is already responsible for giant wheels in Suzhou, China, and Tbilisi, Georgia, as well as more than 20 family entertainment centres globally.

The firm has appointed 12 advisers to help deliver the Newcastle project including five local businesses, namely: marketing agency SHA; commercial law firm Muckle; international design practice Ryder Architecture; structural and civil engineering designers Studio Horn; and retail property consultants @Retail.
There will also be an 837sq yd (700sq m) LED digital screen on the facade of the visitor centre, at the base of the Whey Aye
The development includes the Geordie Giant, a 39ft (12m) tall steel structure of a man making a circular gesture above his head
MORE NEWS
Blackstone acquires live events specialist NEC Group
Private equity giant Blackstone has acquired UK-based live events venue operator National Exhibition Centre Group from LDC, the private equity arm of Lloyds Banking Group.
Norwich Castle Museum obtains HLF £9.2m funding
The historic Keep at Norwich Castle in Norfolk, England is to be restored to resemble its Norman heyday following the injection of £9.2m (US$12m, €10.5m) financing from UK grants body the Heritage Lottery Fund (HLF).
New “Hilltop Gallery” in China’s Yanshan mountains completes construction
Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
Stockholm’s Nationalmuseum reopens following refurbishment
Larger exhibition areas across three floors will showcase more than 5,000 artworks including paintings, sculpture, and photography at the reopened Nationalmuseum in Stockholm, Sweden following a revamp.
+ More news   
LATEST JOBS
Public Relations Representative
Legoland
Salary: Competitive rate of pay
Job location: California, USA
Director of Operations
Legoland
Salary: Competitive
Job location: California, USA
Head of RHS Garden Bridgewater
Royal Horticultural Society
Salary: circa £65,000 depending on experience
Job location: Greater Manchester, UK
Global Marketing Executive
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Operations Manager
Legoland
Salary: Competitive
Job location: Columbus, OH, USA
Aquarium Commercial Supervisor
Sea Life
Salary: Competitive
Job location: Carlsbad, CA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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