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SeaWorld surges in 2018 as operator reports second successful quarter
POSTED 06 Aug 2018 . BY Tom Anstey
While our first six months results demonstrate solid progress, we know we have significant opportunity for further improvement
– John Reilly
SeaWorld is showing signs of recovery, after the operator reported an attendance increase of 4.8 per cent, leading to revenue increases of US$18.9m (€16.3m, £14.6m).

Attendance for the quarter rose by 300,000 people to 6.4 million visitors. This was matched by the revenue increase, which rose by 4.9 per cent to US$391.9m (€338.9m, £302.4m) in Q2.

In its second quarter last year, a non-cash goodwill impairment charge caused by a decline in the the value of SeaWorld's non-identifiable assets based on future earnings at SeaWorld Orlando, meant the operator reported net losses of US$237m (€200.6m, £181.6m). This year was a significant improvement, with net income up to US$22.7m (€19.7m, £17.6m). Earnings before interest, taxes, depreciation, and amortisation (EBITDA) was also up 12.9 per cent to US$117.6m (€101.9m, £90.6m).

The positive results continues a trend for SeaWorld, which after several years of struggling seems to finally be turning a financial corner, following a strong start to the year with its first quarter results, which saw revenue increases of US$30.8m (€25.9m, £22.8m) compared to the same period in 2017.

In response to decline stemming from the Blackfish controversy, SeaWorld introduced cost-cutting initiatives and put a new focus on "experiences that matter". That strategy finally seems to be taking effect.

"We are pleased with our strong second quarter financial results and the continued momentum we see in the business," said John Reilly, interim SeaWorld CEO.

"The results were driven by our new strategic pricing strategies, new marketing and communications initiatives and the positive reception of our new rides, attractions and events.

"We are particularly pleased with our second quarter attendance growth, which more than offset the negative impacts from unfavorable weather across several of our markets in the quarter.

"Our keen focus on cost savings and efficiencies is also improving our margins. We have realised the remainder of the US$40m (€34.7m, £30.9m) in cost savings we expected to achieve in 2018, and have identified US$50m (€43.3m, £38.7m) of additional cost reductions. We are also actively working to find other opportunities where possible.

"While our first six months results demonstrate solid progress, we know we have significant opportunity for further improvement."
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NEWS
SeaWorld surges in 2018 as operator reports second successful quarter
POSTED 06 Aug 2018 . BY Tom Anstey
While our first six months results demonstrate solid progress, we know we have significant opportunity for further improvement
– John Reilly
SeaWorld is showing signs of recovery, after the operator reported an attendance increase of 4.8 per cent, leading to revenue increases of US$18.9m (€16.3m, £14.6m).

Attendance for the quarter rose by 300,000 people to 6.4 million visitors. This was matched by the revenue increase, which rose by 4.9 per cent to US$391.9m (€338.9m, £302.4m) in Q2.

In its second quarter last year, a non-cash goodwill impairment charge caused by a decline in the the value of SeaWorld's non-identifiable assets based on future earnings at SeaWorld Orlando, meant the operator reported net losses of US$237m (€200.6m, £181.6m). This year was a significant improvement, with net income up to US$22.7m (€19.7m, £17.6m). Earnings before interest, taxes, depreciation, and amortisation (EBITDA) was also up 12.9 per cent to US$117.6m (€101.9m, £90.6m).

The positive results continues a trend for SeaWorld, which after several years of struggling seems to finally be turning a financial corner, following a strong start to the year with its first quarter results, which saw revenue increases of US$30.8m (€25.9m, £22.8m) compared to the same period in 2017.

In response to decline stemming from the Blackfish controversy, SeaWorld introduced cost-cutting initiatives and put a new focus on "experiences that matter". That strategy finally seems to be taking effect.

"We are pleased with our strong second quarter financial results and the continued momentum we see in the business," said John Reilly, interim SeaWorld CEO.

"The results were driven by our new strategic pricing strategies, new marketing and communications initiatives and the positive reception of our new rides, attractions and events.

"We are particularly pleased with our second quarter attendance growth, which more than offset the negative impacts from unfavorable weather across several of our markets in the quarter.

"Our keen focus on cost savings and efficiencies is also improving our margins. We have realised the remainder of the US$40m (€34.7m, £30.9m) in cost savings we expected to achieve in 2018, and have identified US$50m (€43.3m, £38.7m) of additional cost reductions. We are also actively working to find other opportunities where possible.

"While our first six months results demonstrate solid progress, we know we have significant opportunity for further improvement."
RELATED STORIES
'No plans' to open SeaWorld park in China, says operator


SeaWorld has quashed rumours of a planned expansion into China, with the operator saying it has "no plans" to open a SeaWorld park in the country.
SeaWorld targets British tourists as operator plans to reclaim lost visitors


Following an impressive first quarter, which saw a surge in attendance to its attractions, SeaWorld Entertainment is casting its eyes overseas, particularly to the British market, in an attempt to draw back lost customers.
Results improving for SeaWorld as operator records strong first quarter


SeaWorld could finally be about to turn a financial corner, after the operator reported a strong start to the year with its first quarter results.
Sesame Place becomes first theme park to be named certified autism centre


The SeaWorld-owned Sesame Place theme park in Philadelphia, Pennsylvania, has become the first theme park in the world to be designated as a certified autism centre.
MORE NEWS
World’s first ever rollercoaster at sea to debut in 2020
Carnival Cruise Line’s Mardi Gras, a cruise ship that debuts in 2020, will feature the first ever rollercoaster at sea.
Sneak peek at Perkins + Will’s open-air museum in Los Angeles
American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los Angeles.
BIG's panda enclosure all set to debut next spring
Work on Bjarke Ingels Group’s (BIG) Panda House at the Copenhagen Zoo is in full swing and is expected to be completed in time for the bears' arrival next spring.
Parques Reunidos acquires Tropical Islands for €226m
Spanish operator Parques Reunidos has acquired the world’s largest indoor water park, Germany’s Tropical Islands, from Malaysian firm Tanjong for €226m (US$257.3m, £203.3m).
+ More news   
LATEST JOBS
Fundraising Officer
Eastleigh Borough Council
Salary: Circa £30,000
Job location: Eastleigh, UK
Team Leader
West Cheshire Museums
Salary: £23,111 - £26,470 Pro Rata per annum
Job location: Marston, Northwich, UK
Head of Technical Operations
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
Visitor Services Officer (Seasonal)
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Visitor Services Officer
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Sales Manager
Hoburne Ltd
Salary: Competitive Salary and Benefits
Job location: Cotswold, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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