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Warner Bros proposes US$100m aerial tramway to iconic Hollywood sign
POSTED 12 Jul 2018 . BY Tom Anstey
If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods
– Jon Gilbert
Warner Bros has offered up US$100m (€85.6m, £75.7m) to finance a proposed cable car system taking visiting tourists to and from the iconic Hollywood sign.

Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949. The sign – originally created as an advertisement for local real estate development – is a popular tourist draw but is difficult to visit up close.

In recent years, residents of the Hollywood hills have been swamped by tourists and traffic, with the proposed tramway designed to alleviate the issue. Starting at the Warner Bros Studios in Burbank, the proposed Hollywood Skyway would climb a mile up, taking six minutes to travel to a viewing platform close to the California landmark.

With the development – which will take five years to complete – Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign.

In 2015, the studio invested US$13m (€11.1m, £9.8m) into the Warner Bros Studio Tour Hollywood, which takes visitors behind the scenes of how movies and TV shows are made. The addition of the cable car, which would depart from the same location, will help to lure more tourists to both attractions. Under the proposed scheme, Warner Bros would share potential revenue with the city.

"This requires a bold solution," said Warner Bros facilities head Jon Gilbert, speaking to the Los Angeles Times.

"If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods.

"We know the problem is getting worse, and the city is looking for a solution. We've been around a long time, we’re local, and we believe we have a good answer."

This is not the first time such a scheme has been proposed. Most recently, Los Angeles mayor, Eric Garcetti proposed a gondola system to travel from Universal Studios. Alex von Furstenberg – an investor and the son of fashion designers Diane von Fürstenberg and Prince Egon von Fürstenberg – has also proposed such a system from the Los Angeles Zoo.
Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign
Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949
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NEWS
Warner Bros proposes US$100m aerial tramway to iconic Hollywood sign
POSTED 12 Jul 2018 . BY Tom Anstey
If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods
– Jon Gilbert
Warner Bros has offered up US$100m (€85.6m, £75.7m) to finance a proposed cable car system taking visiting tourists to and from the iconic Hollywood sign.

Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949. The sign – originally created as an advertisement for local real estate development – is a popular tourist draw but is difficult to visit up close.

In recent years, residents of the Hollywood hills have been swamped by tourists and traffic, with the proposed tramway designed to alleviate the issue. Starting at the Warner Bros Studios in Burbank, the proposed Hollywood Skyway would climb a mile up, taking six minutes to travel to a viewing platform close to the California landmark.

With the development – which will take five years to complete – Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign.

In 2015, the studio invested US$13m (€11.1m, £9.8m) into the Warner Bros Studio Tour Hollywood, which takes visitors behind the scenes of how movies and TV shows are made. The addition of the cable car, which would depart from the same location, will help to lure more tourists to both attractions. Under the proposed scheme, Warner Bros would share potential revenue with the city.

"This requires a bold solution," said Warner Bros facilities head Jon Gilbert, speaking to the Los Angeles Times.

"If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods.

"We know the problem is getting worse, and the city is looking for a solution. We've been around a long time, we’re local, and we believe we have a good answer."

This is not the first time such a scheme has been proposed. Most recently, Los Angeles mayor, Eric Garcetti proposed a gondola system to travel from Universal Studios. Alex von Furstenberg – an investor and the son of fashion designers Diane von Fürstenberg and Prince Egon von Fürstenberg – has also proposed such a system from the Los Angeles Zoo.
Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign
Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949
MORE NEWS
Norwich Castle Museum obtains HLF £9.2m funding
The historic Keep at Norwich Castle in Norfolk, England is to be restored to resemble its Norman heyday following the injection of £9.2m (US$12m, €10.5m) financing from UK grants body the Heritage Lottery Fund (HLF).
New “Hilltop Gallery” in China’s Yanshan mountains completes construction
Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
Stockholm’s Nationalmuseum reopens following refurbishment
Larger exhibition areas across three floors will showcase more than 5,000 artworks including paintings, sculpture, and photography at the reopened Nationalmuseum in Stockholm, Sweden following a revamp.
Netflix's Black Mirror to give users a choice of stories: Will attractions follow?
The upcoming season of the Emmy-winning science-fiction series Black Mirror, due for release in December, will have an episode that allows users to choose their own story.
+ More news   
LATEST JOBS
Head of RHS Garden Bridgewater
Royal Horticultural Society
Salary: circa £65,000 depending on experience
Job location: Greater Manchester, UK
Global Marketing Executive
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Operations Manager
Legoland
Salary: Competitive
Job location: Columbus, OH, USA
Aquarium Commercial Supervisor
Sea Life
Salary: Competitive
Job location: Carlsbad, CA, USA
Digital Marketing Executive
Legoland
Salary: Competitive
Job location: Windsor, UK
Digital Business Analyst
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
+ More jobs  
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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