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Warner Bros proposes US$100m aerial tramway to iconic Hollywood sign
POSTED 12 Jul 2018 . BY Tom Anstey
If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods
– Jon Gilbert
Warner Bros has offered up US$100m (€85.6m, £75.7m) to finance a proposed cable car system taking visiting tourists to and from the iconic Hollywood sign.

Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949. The sign – originally created as an advertisement for local real estate development – is a popular tourist draw but is difficult to visit up close.

In recent years, residents of the Hollywood hills have been swamped by tourists and traffic, with the proposed tramway designed to alleviate the issue. Starting at the Warner Bros Studios in Burbank, the proposed Hollywood Skyway would climb a mile up, taking six minutes to travel to a viewing platform close to the California landmark.

With the development – which will take five years to complete – Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign.

In 2015, the studio invested US$13m (€11.1m, £9.8m) into the Warner Bros Studio Tour Hollywood, which takes visitors behind the scenes of how movies and TV shows are made. The addition of the cable car, which would depart from the same location, will help to lure more tourists to both attractions. Under the proposed scheme, Warner Bros would share potential revenue with the city.

"This requires a bold solution," said Warner Bros facilities head Jon Gilbert, speaking to the Los Angeles Times.

"If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods.

"We know the problem is getting worse, and the city is looking for a solution. We've been around a long time, we’re local, and we believe we have a good answer."

This is not the first time such a scheme has been proposed. Most recently, Los Angeles mayor, Eric Garcetti proposed a gondola system to travel from Universal Studios. Alex von Furstenberg – an investor and the son of fashion designers Diane von Fürstenberg and Prince Egon von Fürstenberg – has also proposed such a system from the Los Angeles Zoo.
Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign
Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949
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NEWS
Warner Bros proposes US$100m aerial tramway to iconic Hollywood sign
POSTED 12 Jul 2018 . BY Tom Anstey
If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods
– Jon Gilbert
Warner Bros has offered up US$100m (€85.6m, £75.7m) to finance a proposed cable car system taking visiting tourists to and from the iconic Hollywood sign.

Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949. The sign – originally created as an advertisement for local real estate development – is a popular tourist draw but is difficult to visit up close.

In recent years, residents of the Hollywood hills have been swamped by tourists and traffic, with the proposed tramway designed to alleviate the issue. Starting at the Warner Bros Studios in Burbank, the proposed Hollywood Skyway would climb a mile up, taking six minutes to travel to a viewing platform close to the California landmark.

With the development – which will take five years to complete – Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign.

In 2015, the studio invested US$13m (€11.1m, £9.8m) into the Warner Bros Studio Tour Hollywood, which takes visitors behind the scenes of how movies and TV shows are made. The addition of the cable car, which would depart from the same location, will help to lure more tourists to both attractions. Under the proposed scheme, Warner Bros would share potential revenue with the city.

"This requires a bold solution," said Warner Bros facilities head Jon Gilbert, speaking to the Los Angeles Times.

"If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods.

"We know the problem is getting worse, and the city is looking for a solution. We've been around a long time, we’re local, and we believe we have a good answer."

This is not the first time such a scheme has been proposed. Most recently, Los Angeles mayor, Eric Garcetti proposed a gondola system to travel from Universal Studios. Alex von Furstenberg – an investor and the son of fashion designers Diane von Fürstenberg and Prince Egon von Fürstenberg – has also proposed such a system from the Los Angeles Zoo.
Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign
Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949
MORE NEWS
Shanghai Disneyland to build Zootopia-themed expansion
Shanghai Disney Resort has announced another major Shanghai Disneyland expansion – the second since it opened in June 2016 – which will be themed on the animated film Zootopia.
Quebec’s Méga Parc reopens with a host of new rides
Canada’s Méga Parc attraction has reopened following a multi-million dollar steampunk-themed redevelopment that includes the building of North America’s first spokeless Ferris Wheel.
Newcastle Art Gallery set for AU$45m expansion
Newcastle Art Gallery in New South Wales, Australia, is gearing up for a long-awaited AU$45m (US$32.1m, €28.3m, £24.8m) expansion.
Major openings planned for Chester Zoo in 2019
Walking with ring-tailed lemurs and seeing endangered Asiatic lions in a specially-developed new habitat are among the new experiences planned for Chester Zoo in 2019, as it continues with its multi-year, multi-million-pound expansion masterplan.
+ More news   
LATEST JOBS
Restaurant and Bar Team Leader
Alton Towers Theme Park
Salary: Competitive
Job location: Stoke-on-Trent, UK
Hotel Food and Beverage Supervisor
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Chef de Partie
Chessington World of Adventures
Salary: £20,000-£21,000
Job location: Chessington, Surrey, UK
Hotel Administrative Assistant
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Front Desk Agent
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Operations Manager
Madame Tussauds
Salary: Competitive
Job location: San Francisco, CA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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