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NEWS
Snapchat partners Disney, Universal and Six Flags on in-park augmented reality
POSTED 04 Jul 2018 . BY Alice Davis
Park-goers can now enjoy AR characters using the Snapchat app Credit: Shutterstock / Thomas Andreas
The popular multimedia messaging app Snapchat has unveiled brand new augmented reality experiences for visitors to some of the US’ biggest theme parks.

Working with Disney, Universal and Six Flags, Snapchat has developed lenses for each of their parks, so that guests can engage with AR versions of their favourite characters during their visit.

When using the app and looking through their device, guests will see augmented reality Minions running around Universal’s Hollywood and Orlando parks, or will see augmented reality Superman at Six Flags’ properties.

According to the Hollywood Reporter, Snapchat is aiming to expand these park-specific lenses worldwide.

“We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favourite characters in a totally new way,” Snap’s Ben Schwerin told the website. “We can't wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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08-08 May 2024

Hospitality Design Conference

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China Import & Export Fair Complex, Guangzhou, China
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Snapchat partners Disney, Universal and Six Flags on in-park augmented reality
POSTED 04 Jul 2018 . BY Alice Davis
Park-goers can now enjoy AR characters using the Snapchat app Credit: Shutterstock / Thomas Andreas
The popular multimedia messaging app Snapchat has unveiled brand new augmented reality experiences for visitors to some of the US’ biggest theme parks.

Working with Disney, Universal and Six Flags, Snapchat has developed lenses for each of their parks, so that guests can engage with AR versions of their favourite characters during their visit.

When using the app and looking through their device, guests will see augmented reality Minions running around Universal’s Hollywood and Orlando parks, or will see augmented reality Superman at Six Flags’ properties.

According to the Hollywood Reporter, Snapchat is aiming to expand these park-specific lenses worldwide.

“We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favourite characters in a totally new way,” Snap’s Ben Schwerin told the website. “We can't wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”
RELATED STORIES
Snapchat signs up Jeff Koons for augmented reality art project


American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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