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Dynamic Earth using mixed reality to bring dinosaur creations to life
POSTED 13 Jun 2018 . BY Tom Anstey
The Dynamic Earth science centre in Edinburgh, Scotland, is launching a new attraction that promises to "bring dinosaurs to the digital age", allowing children to design their own dinosaur before seeing it brought to life in front of their eyes.

Starting in July, visitors will be able to create a "Designosaur", using an iPad to build a dinosaur which will be made a reality using mixed reality technology. Once created, guests will be able to interact with the extinct beast, and even take a selfie with the virtual animal.

"This is the first time our guests have had the opportunity to actually create and build their very own dinosaur," said Eilidh Massie, marketing director at Dynamic Earth.

“This is a really fantastic activity that allows people to not only design and personalise their dinosaur but also to see it come to life right in front of them."

Designosaur will be available from 1 July, running alongside the returning Operation Earth – part of a partnership with the Natural Environment Research Council (NERC) to deliver exciting and engaging activities for families at science centres throughout the UK. Operation Earth will invite visitors to find out how the work of organisations such as the NERC are leading the way in helping us understand the world around us, how it’s changing and what impact this will have.

Both Designosaur and Operation Earth will run through the summer, concluding on 26 August. Dynamic Earth worked with marketing communications agency Multiply on the Designosaur concept.
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NEWS
Dynamic Earth using mixed reality to bring dinosaur creations to life
POSTED 13 Jun 2018 . BY Tom Anstey
The Dynamic Earth science centre in Edinburgh, Scotland, is launching a new attraction that promises to "bring dinosaurs to the digital age", allowing children to design their own dinosaur before seeing it brought to life in front of their eyes.

Starting in July, visitors will be able to create a "Designosaur", using an iPad to build a dinosaur which will be made a reality using mixed reality technology. Once created, guests will be able to interact with the extinct beast, and even take a selfie with the virtual animal.

"This is the first time our guests have had the opportunity to actually create and build their very own dinosaur," said Eilidh Massie, marketing director at Dynamic Earth.

“This is a really fantastic activity that allows people to not only design and personalise their dinosaur but also to see it come to life right in front of them."

Designosaur will be available from 1 July, running alongside the returning Operation Earth – part of a partnership with the Natural Environment Research Council (NERC) to deliver exciting and engaging activities for families at science centres throughout the UK. Operation Earth will invite visitors to find out how the work of organisations such as the NERC are leading the way in helping us understand the world around us, how it’s changing and what impact this will have.

Both Designosaur and Operation Earth will run through the summer, concluding on 26 August. Dynamic Earth worked with marketing communications agency Multiply on the Designosaur concept.
MORE NEWS
Buried treasures: China’s Dune Art Museum’s construction nearly complete
A unique new art gallery that is buried in a sand dune is close to completing construction on the coast of Bohai Bay in northern China.
AR app launched by Minneapolis Institute of Art
US art museum the Minneapolis Institute of Art (MIA) has launched a new augmented reality (AR) app that transforms the space into a giant puzzle room.
More than 1,500 US museums offer free entry tomorrow for Museum Day
The annual Museum Day in the US, organised by the Smithsonian Institute, kicks off across the country tomorrow (22 September), with more than 1,500 attractions offering free entry during the event.
Food attraction planned for Netherlands in 2021
A new attraction marketing itself as a “food experience” will open in 2021 in the Netherlands.
+ More news   
LATEST JOBS
Logistics and Procurement Manager
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Head of eCommerce
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Recruitment Manager
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Market Research Associate
Merlin Entertainments Group
Salary: Competitive
Job location: Carlsbad, CA, USA
Technician Specialist Apprentice
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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