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Dynamic Earth using mixed reality to bring dinosaur creations to life
POSTED 13 Jun 2018 . BY Tom Anstey
The Dynamic Earth science centre in Edinburgh, Scotland, is launching a new attraction that promises to "bring dinosaurs to the digital age", allowing children to design their own dinosaur before seeing it brought to life in front of their eyes.

Starting in July, visitors will be able to create a "Designosaur", using an iPad to build a dinosaur which will be made a reality using mixed reality technology. Once created, guests will be able to interact with the extinct beast, and even take a selfie with the virtual animal.

"This is the first time our guests have had the opportunity to actually create and build their very own dinosaur," said Eilidh Massie, marketing director at Dynamic Earth.

“This is a really fantastic activity that allows people to not only design and personalise their dinosaur but also to see it come to life right in front of them."

Designosaur will be available from 1 July, running alongside the returning Operation Earth – part of a partnership with the Natural Environment Research Council (NERC) to deliver exciting and engaging activities for families at science centres throughout the UK. Operation Earth will invite visitors to find out how the work of organisations such as the NERC are leading the way in helping us understand the world around us, how it’s changing and what impact this will have.

Both Designosaur and Operation Earth will run through the summer, concluding on 26 August. Dynamic Earth worked with marketing communications agency Multiply on the Designosaur concept.
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Jobs . News . Products . Magazine
NEWS
Dynamic Earth using mixed reality to bring dinosaur creations to life
POSTED 13 Jun 2018 . BY Tom Anstey
The Dynamic Earth science centre in Edinburgh, Scotland, is launching a new attraction that promises to "bring dinosaurs to the digital age", allowing children to design their own dinosaur before seeing it brought to life in front of their eyes.

Starting in July, visitors will be able to create a "Designosaur", using an iPad to build a dinosaur which will be made a reality using mixed reality technology. Once created, guests will be able to interact with the extinct beast, and even take a selfie with the virtual animal.

"This is the first time our guests have had the opportunity to actually create and build their very own dinosaur," said Eilidh Massie, marketing director at Dynamic Earth.

“This is a really fantastic activity that allows people to not only design and personalise their dinosaur but also to see it come to life right in front of them."

Designosaur will be available from 1 July, running alongside the returning Operation Earth – part of a partnership with the Natural Environment Research Council (NERC) to deliver exciting and engaging activities for families at science centres throughout the UK. Operation Earth will invite visitors to find out how the work of organisations such as the NERC are leading the way in helping us understand the world around us, how it’s changing and what impact this will have.

Both Designosaur and Operation Earth will run through the summer, concluding on 26 August. Dynamic Earth worked with marketing communications agency Multiply on the Designosaur concept.
RELATED STORIES
China allocates US$86m for free entry to science museums


China's government is allocating CN¥545m (US$85.8m, €72.2m, £63.2m) in an effort to make some of the country's top science museums free-to-visit.
Stephen Hawking hailed 'beacon of inspiration', as London Science Museum pays tribute


London’s Science Museum has paid tribute to Stephen Hawking, calling the famous scientist a “beacon of inspiration” following his death.
First phase of museum district opens in Kuwait


A soft opening has been held for the Arabic Islamic Science Museum in Kuwait – the first component of a mammoth cultural district being developed for the country.
Perkins+Will create science hub to anchor Suzhou culture district


A science museum in Suzhou, China, is to act as the centrepiece of a new cultural district in the city, with the design celebrating nature while highlighting the role of industrial development.
MORE NEWS
British artists create Philadelphia warehouse Sea Monster installation
20 inflatable tentacles have appeared extending out from a disused warehouse in Philadelphia, giving the appearance that sea monsters have attacked the building.
American Airlines CR Smith Museum reopens
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Canadian art gallery and library proposal seeks state permission for approval
The town of Smithers, BC, Canada might be about to get an art gallery-cum-library if planning is approved by the state council.
Kazakhstan’s first contemporary culture centre to open in 2020
Kazakhstan’s first private cultural institution will “participate in the development of contemporary culture in Kazakhstan and Central Asia” when it opens in 2020 in the city of Almaty, according to its project director, Jama Nurkalieva.
+ More news   
LATEST JOBS
Head of RHS Garden Bridgewater
Royal Horticultural Society
Salary: circa £65,000 depending on experience
Job location: Greater Manchester, UK
Group Sales Assistant
Legoland Discovery Centre
Salary: Competitive
Job location: Somerville, Massachusetts, USA
Operations Lead
Sea Life
Salary: Competitive
Job location: Bloomington, Minnesota, USA
Facilities Lead Technician
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Finance Director
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Salary: Competitive
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Duty Manager
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Salary: Competitive
Job location: Concord, Vaughan, Ontario, Canada
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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
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PRINT SUBSCRIPTIONS
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