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Cirque du Soleil set to transform face of family entertainment centres with new business venture
POSTED 13 Jun 2018 . BY Alice Davis
Cirque du Soleil, the world renowned acrobatic circus, is increasing its presence in the attractions industry by launching its own brand of family entertainment centre (FEC).

Parent company Cirque du Soleil Entertainment Group revealed that the iconic performance troupe inspired the design and concept of the FEC, which will offer immersive, creative and active experiences for young children and their families.

Called Creactive, it will now be rolled out to locations globally with Canadian real estate company Ivanhoé Cambridge opening the first of the FECs in September 2019 in the Greater Toronto area. Creactive is designed to be housed within a larger retail environment, and requires 2,200sq m (24,000sq ft) of space.

“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes,” said Marie-Josée Lamy, Cirque du Soleil producer of Creactive.

“With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”

The FEC will expand on the typical offer, with a range of Cirque-inspired activities, including bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.

A version of the concept has already seen daylight in the form of a collaboration with Club Med in Punta Cana, Dominican Republic and Opio, France.

Ivanhoé Cambridge is a subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s biggest institutional fund managers and a minority shareholder in Cirque du Soleil Entertainment Group.

“We are thrilled to invest in the first Creactive centre and to work hand-in-hand with Cirque du Soleil to inspire new areas of escape with infinite possibilities,” said Claude Sirois, president of retail at Ivanhoé Cambridge.

“Creactive is perfectly aligned with our vision for the future of retail: to join forces with the right partners to offer innovative experiences for the benefits of local families and communities. This collaboration is a terrific illustration of our efforts to transform the retail experience for our discerning guests.”

Cirque du Soleil is also venturing into the theme park business with Mexican developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta, Mexico.
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Jobs . News . Products . Magazine
NEWS
Cirque du Soleil set to transform face of family entertainment centres with new business venture
POSTED 13 Jun 2018 . BY Alice Davis
Cirque du Soleil, the world renowned acrobatic circus, is increasing its presence in the attractions industry by launching its own brand of family entertainment centre (FEC).

Parent company Cirque du Soleil Entertainment Group revealed that the iconic performance troupe inspired the design and concept of the FEC, which will offer immersive, creative and active experiences for young children and their families.

Called Creactive, it will now be rolled out to locations globally with Canadian real estate company Ivanhoé Cambridge opening the first of the FECs in September 2019 in the Greater Toronto area. Creactive is designed to be housed within a larger retail environment, and requires 2,200sq m (24,000sq ft) of space.

“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes,” said Marie-Josée Lamy, Cirque du Soleil producer of Creactive.

“With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”

The FEC will expand on the typical offer, with a range of Cirque-inspired activities, including bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.

A version of the concept has already seen daylight in the form of a collaboration with Club Med in Punta Cana, Dominican Republic and Opio, France.

Ivanhoé Cambridge is a subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s biggest institutional fund managers and a minority shareholder in Cirque du Soleil Entertainment Group.

“We are thrilled to invest in the first Creactive centre and to work hand-in-hand with Cirque du Soleil to inspire new areas of escape with infinite possibilities,” said Claude Sirois, president of retail at Ivanhoé Cambridge.

“Creactive is perfectly aligned with our vision for the future of retail: to join forces with the right partners to offer innovative experiences for the benefits of local families and communities. This collaboration is a terrific illustration of our efforts to transform the retail experience for our discerning guests.”

Cirque du Soleil is also venturing into the theme park business with Mexican developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta, Mexico.
MORE NEWS
BIG's panda enclosure all set to debut next spring
Work on Bjarke Ingels Group’s (BIG) Panda House at the Copenhagen Zoo is in full swing and is expected to be completed in time for the bears' arrival next spring.
Parques Reunidos acquires Tropical Islands for €226m
Spanish operator Parques Reunidos has acquired the world’s largest indoor water park, Germany’s Tropical Islands, from Malaysian firm Tanjong for €226m (US$257.3m, £203.3m).
US$51m aquarium project for Missouri given green light
A long-vacant property in the city of Branson, Missouri, US, is to be transformed into a US$51m (€45m, £40.5m) aquarium following a vote from city officials.
Evermore redefining the theme park experience, says founder
Evermore founder Ken Bretschneider believes the immersive theme park experience, which opened in Utah, US, this year, has added new dimensions to a traditional theme park visit.
+ More news   
LATEST JOBS
Fundraising Officer
Eastleigh Borough Council
Salary: Circa £30,000
Job location: Eastleigh, UK
Team Leader
West Cheshire Museums
Salary: £23,111 - £26,470 Pro Rata per annum
Job location: Marston, Northwich, UK
Head of Technical Operations
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
Visitor Services Officer (Seasonal)
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Visitor Services Officer
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Sales Manager
Hoburne Ltd
Salary: Competitive Salary and Benefits
Job location: Cotswold, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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