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Cirque du Soleil set to transform face of family entertainment centres with new business venture
POSTED 13 Jun 2018 . BY Alice Davis
Cirque du Soleil, the world renowned acrobatic circus, is increasing its presence in the attractions industry by launching its own brand of family entertainment centre (FEC).

Parent company Cirque du Soleil Entertainment Group revealed that the iconic performance troupe inspired the design and concept of the FEC, which will offer immersive, creative and active experiences for young children and their families.

Called Creactive, it will now be rolled out to locations globally with Canadian real estate company Ivanhoé Cambridge opening the first of the FECs in September 2019 in the Greater Toronto area. Creactive is designed to be housed within a larger retail environment, and requires 2,200sq m (24,000sq ft) of space.

“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes,” said Marie-Josée Lamy, Cirque du Soleil producer of Creactive.

“With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”

The FEC will expand on the typical offer, with a range of Cirque-inspired activities, including bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.

A version of the concept has already seen daylight in the form of a collaboration with Club Med in Punta Cana, Dominican Republic and Opio, France.

Ivanhoé Cambridge is a subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s biggest institutional fund managers and a minority shareholder in Cirque du Soleil Entertainment Group.

“We are thrilled to invest in the first Creactive centre and to work hand-in-hand with Cirque du Soleil to inspire new areas of escape with infinite possibilities,” said Claude Sirois, president of retail at Ivanhoé Cambridge.

“Creactive is perfectly aligned with our vision for the future of retail: to join forces with the right partners to offer innovative experiences for the benefits of local families and communities. This collaboration is a terrific illustration of our efforts to transform the retail experience for our discerning guests.”

Cirque du Soleil is also venturing into the theme park business with Mexican developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta, Mexico.
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Cirque du Soleil meets fine dining in multi-sensory gastronomic concept


A new multi-sensory restaurant, theatre and dance venue, created by Cirque du Soleil founder Guy Laliberté and renowned culinary masters Ferran and Albert Adrià, has opened in Ibiza, Spain, with a gastronomic concept designed to merge food, music and art.
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Cirque du Soleil is venturing into the theme park business, with the world-famous circus troupe teaming up with Mexican resort and tourism- infrastructure developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta.
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Jobs . News . Products . Magazine
NEWS
Cirque du Soleil set to transform face of family entertainment centres with new business venture
POSTED 13 Jun 2018 . BY Alice Davis
Cirque du Soleil, the world renowned acrobatic circus, is increasing its presence in the attractions industry by launching its own brand of family entertainment centre (FEC).

Parent company Cirque du Soleil Entertainment Group revealed that the iconic performance troupe inspired the design and concept of the FEC, which will offer immersive, creative and active experiences for young children and their families.

Called Creactive, it will now be rolled out to locations globally with Canadian real estate company Ivanhoé Cambridge opening the first of the FECs in September 2019 in the Greater Toronto area. Creactive is designed to be housed within a larger retail environment, and requires 2,200sq m (24,000sq ft) of space.

“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes,” said Marie-Josée Lamy, Cirque du Soleil producer of Creactive.

“With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”

The FEC will expand on the typical offer, with a range of Cirque-inspired activities, including bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.

A version of the concept has already seen daylight in the form of a collaboration with Club Med in Punta Cana, Dominican Republic and Opio, France.

Ivanhoé Cambridge is a subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s biggest institutional fund managers and a minority shareholder in Cirque du Soleil Entertainment Group.

“We are thrilled to invest in the first Creactive centre and to work hand-in-hand with Cirque du Soleil to inspire new areas of escape with infinite possibilities,” said Claude Sirois, president of retail at Ivanhoé Cambridge.

“Creactive is perfectly aligned with our vision for the future of retail: to join forces with the right partners to offer innovative experiences for the benefits of local families and communities. This collaboration is a terrific illustration of our efforts to transform the retail experience for our discerning guests.”

Cirque du Soleil is also venturing into the theme park business with Mexican developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta, Mexico.
RELATED STORIES
Canadian government approves sale of Cirque du Soleil to US-led consortium


The Canadian government has approved the sale of Cirque du Soleil to a consortium led by US-based investment firm TPG Capital for a fee thought to be around US$1.5bn (€1.37bn £972m).
Cirque du Soleil meets fine dining in multi-sensory gastronomic concept


A new multi-sensory restaurant, theatre and dance venue, created by Cirque du Soleil founder Guy Laliberté and renowned culinary masters Ferran and Albert Adrià, has opened in Ibiza, Spain, with a gastronomic concept designed to merge food, music and art.
Cirque du Soleil plans first-of-its-kind Mexico theme park


Cirque du Soleil is venturing into the theme park business, with the world-famous circus troupe teaming up with Mexican resort and tourism- infrastructure developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta.
Cirque du Soleil and PortAventura foresee lasting relationship


Internationally renowned performance troupe Cirque du Soleil premiered at PortAventura resort in Spain last week. The acclaimed show Kooza was staged in their famous big top tent, set up just beside the theme park, marking the first partnership between the Canadian company and a European theme park.
MORE NEWS
Buried treasures: China’s Dune Art Museum’s construction nearly complete
A unique new art gallery that is buried in a sand dune is close to completing construction on the coast of Bohai Bay in northern China.
AR app launched by Minneapolis Institute of Art
US art museum the Minneapolis Institute of Art (MIA) has launched a new augmented reality (AR) app that transforms the space into a giant puzzle room.
More than 1,500 US museums offer free entry tomorrow for Museum Day
The annual Museum Day in the US, organised by the Smithsonian Institute, kicks off across the country tomorrow (22 September), with more than 1,500 attractions offering free entry during the event.
Food attraction planned for Netherlands in 2021
A new attraction marketing itself as a “food experience” will open in 2021 in the Netherlands.
+ More news   
LATEST JOBS
Logistics and Procurement Manager
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Head of eCommerce
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Recruitment Manager
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Market Research Associate
Merlin Entertainments Group
Salary: Competitive
Job location: Carlsbad, CA, USA
Technician Specialist Apprentice
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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