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License to thrill? Mountaintop James Bond attraction sets hearts racing
POSTED 12 Jun 2018 . BY Alice Davis
Anticipation is rising ahead of a 12 July launch date for a brand new James Bond visitor attraction nestled snugly inside a mountain peak in Sölden, Austria.

The state-of-the-art facility, called 007 ELEMENTS, promises to immerse visitors in an environment that will make them feel like secret agents themselves. Described as a cinematic installation, the new attraction will be housed in a purpose built structure designed by local architect Johann Obermoser and his team.

Obermoser’s building, located more than 3,000m (9,842ft) above sea level at the summit of the Gaislachkogl mountaintop, will be mainly inside the rock face, with just the entry and exit, a pair of large projected windows – offering breathtaking panoramic views – and a viewing plaza visible from the exterior.



The museum sits by the Gaislachkoglbahn cable car and ice Q restaurant, which were also designed by Obermoser and were the original inspiration for scenes from the movie Spectre.

With a minimalist design and strong use of concrete, steel and glass, Obermoser aims to blend the gallery in with its stunning surroundings as well as nod to the sophisticated style that’s synonymous with the Bond brand.

James Bond production designer Sir Ken Adam oversaw the vision for the attraction, while Territory Studio worked with IP-owners EON Entertainment and creative agency Optimist to create cutting-edge multimedia that brings the experience to life, including a cinematic soundscape for all the galleries.

The experience takes visitors through five different zones, entering through The Barrel of the Gun and out onto the Plaza, where they can soak up the views of the Tyrol mountainscape.

In the the Lobby, a film narrated by director Sam Mendes introduces guests to the Bond film franchise. The visitors then proceed through different zones (Lair, Briefing Room, Tech Lab, Action Hall, Screening Room, Legacy Hall) where they are immersed in the world of 007 and learn about various aspects of the iconic character and franchise.

007 ELEMENTS creative director Neal Callow, who has worked on all the Bond films starring Daniel Craig, said: “Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way. We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”
The state-of-the-art facility, called 007 Elements, opens on 12 July
The state-of-the-art facility, called 007 Elements, opens on 12 July
The state-of-the-art facility, called 007 Elements, opens on 12 July
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Jobs . News . Products . Magazine
NEWS
License to thrill? Mountaintop James Bond attraction sets hearts racing
POSTED 12 Jun 2018 . BY Alice Davis
Anticipation is rising ahead of a 12 July launch date for a brand new James Bond visitor attraction nestled snugly inside a mountain peak in Sölden, Austria.

The state-of-the-art facility, called 007 ELEMENTS, promises to immerse visitors in an environment that will make them feel like secret agents themselves. Described as a cinematic installation, the new attraction will be housed in a purpose built structure designed by local architect Johann Obermoser and his team.

Obermoser’s building, located more than 3,000m (9,842ft) above sea level at the summit of the Gaislachkogl mountaintop, will be mainly inside the rock face, with just the entry and exit, a pair of large projected windows – offering breathtaking panoramic views – and a viewing plaza visible from the exterior.



The museum sits by the Gaislachkoglbahn cable car and ice Q restaurant, which were also designed by Obermoser and were the original inspiration for scenes from the movie Spectre.

With a minimalist design and strong use of concrete, steel and glass, Obermoser aims to blend the gallery in with its stunning surroundings as well as nod to the sophisticated style that’s synonymous with the Bond brand.

James Bond production designer Sir Ken Adam oversaw the vision for the attraction, while Territory Studio worked with IP-owners EON Entertainment and creative agency Optimist to create cutting-edge multimedia that brings the experience to life, including a cinematic soundscape for all the galleries.

The experience takes visitors through five different zones, entering through The Barrel of the Gun and out onto the Plaza, where they can soak up the views of the Tyrol mountainscape.

In the the Lobby, a film narrated by director Sam Mendes introduces guests to the Bond film franchise. The visitors then proceed through different zones (Lair, Briefing Room, Tech Lab, Action Hall, Screening Room, Legacy Hall) where they are immersed in the world of 007 and learn about various aspects of the iconic character and franchise.

007 ELEMENTS creative director Neal Callow, who has worked on all the Bond films starring Daniel Craig, said: “Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way. We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”
The state-of-the-art facility, called 007 Elements, opens on 12 July
The state-of-the-art facility, called 007 Elements, opens on 12 July
The state-of-the-art facility, called 007 Elements, opens on 12 July
MORE NEWS
Government focuses on regional growth, with launch of £20m culture fund
Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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