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Europe's tallest observation wheel planned for Newcastle
POSTED 21 May 2018 . BY Alice Davis
Forget the London Eye, Newcastle’s ‘Whey Aye’ is set to outdo its southern sibling by becoming Europe’s tallest observation wheel.

The 140-metre-tall (459-foot) attraction, which will be located at the east end of the city’s Quayside and offer 30-minute “flights”, will be five metres taller than the London Eye and takes its nickname from the oft-heard Geordie phrase, “Whey aye, man”.

Around the observation wheel – which is expected to welcome 800,000 guests in its first year – a pedestrianised area with bars, restaurants and a brand new visitor attraction will be built. The attraction, Giants of the North Experience, will use state-of-the-art technology to tell the stories of some of the northeast’s greatest citizens, including sports stars, musicians and artists, and pioneers of industry.

The World Wheel Company is behind the project, with the firm already responsible for giant wheels in Suzhou, China, and Tbilisi, Georgia, as well as more than 20 family entertainment centres globally.

“This is without doubt one of the most exciting investment and regeneration projects in the UK, if not the world,” said Phil Lynagh, CEO of World Wheel Company’s Newcastle operation.

“Representing an overall investment of more than £100m (US$134m, €114m), it will create up to 550 local jobs and deliver local building contracts worth in excess of £20m (US$27m, €23m). The developments will attract continued investment through more visitors spending an increased amount of time in the city and the region.”

Lynagh added: “It will also further enhance the North East’s global reputation for technological and industrial innovation whilst celebrating Tyneside’s heritage and supporting its future.”

The Newcastle observation wheel will feature a 10,000 sqm (108,000 sq ft) LED digital screen at its centre, designed to display local information and digital art, social media and marketing content and advertising.

Alan Shearer, former Newcastle and England footballer and TV pundit, has supported the plans, saying “it would be great news for Newcastle”.

“It’s just what the city needs,” Shearer said. “A new iconic attraction that celebrates our rich history and culture, while creating jobs and income for the people. A development like this would have my full support.”

The proposed site is the location of a flour mill that was demolished in 2011. A planning application is to be submitted to Newcastle City Council later this year. The development will take up to two years to build.
The Newcastle observation wheel will feature a 10,000 sqm LED digital screen at its centre
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NEWS
Europe's tallest observation wheel planned for Newcastle
POSTED 21 May 2018 . BY Alice Davis
Forget the London Eye, Newcastle’s ‘Whey Aye’ is set to outdo its southern sibling by becoming Europe’s tallest observation wheel.

The 140-metre-tall (459-foot) attraction, which will be located at the east end of the city’s Quayside and offer 30-minute “flights”, will be five metres taller than the London Eye and takes its nickname from the oft-heard Geordie phrase, “Whey aye, man”.

Around the observation wheel – which is expected to welcome 800,000 guests in its first year – a pedestrianised area with bars, restaurants and a brand new visitor attraction will be built. The attraction, Giants of the North Experience, will use state-of-the-art technology to tell the stories of some of the northeast’s greatest citizens, including sports stars, musicians and artists, and pioneers of industry.

The World Wheel Company is behind the project, with the firm already responsible for giant wheels in Suzhou, China, and Tbilisi, Georgia, as well as more than 20 family entertainment centres globally.

“This is without doubt one of the most exciting investment and regeneration projects in the UK, if not the world,” said Phil Lynagh, CEO of World Wheel Company’s Newcastle operation.

“Representing an overall investment of more than £100m (US$134m, €114m), it will create up to 550 local jobs and deliver local building contracts worth in excess of £20m (US$27m, €23m). The developments will attract continued investment through more visitors spending an increased amount of time in the city and the region.”

Lynagh added: “It will also further enhance the North East’s global reputation for technological and industrial innovation whilst celebrating Tyneside’s heritage and supporting its future.”

The Newcastle observation wheel will feature a 10,000 sqm (108,000 sq ft) LED digital screen at its centre, designed to display local information and digital art, social media and marketing content and advertising.

Alan Shearer, former Newcastle and England footballer and TV pundit, has supported the plans, saying “it would be great news for Newcastle”.

“It’s just what the city needs,” Shearer said. “A new iconic attraction that celebrates our rich history and culture, while creating jobs and income for the people. A development like this would have my full support.”

The proposed site is the location of a flour mill that was demolished in 2011. A planning application is to be submitted to Newcastle City Council later this year. The development will take up to two years to build.
The Newcastle observation wheel will feature a 10,000 sqm LED digital screen at its centre
RELATED STORIES
Life for New York Wheel as developer closes in on new contractor


Stalled plans to develop America’s largest observation wheel have been given a lifeline after New York Wheel's developer announced negotiations with a new contractor to take over the beleaguered project.
Plans underway in Moscow for Europe's largest observation wheel


A giant observation wheel is coming to Moscow, Russia, with the mammoth structure set to overtake the London Eye in terms of size and stature, becoming the largest in Europe.
Plans underway in Moscow for Europe's largest observation wheel


A giant observation wheel is coming to Moscow, Russia, with the mammoth structure set to overtake the London Eye in terms of size and stature, becoming the largest in Europe.
World's largest Ferris wheel reaches 'unprecedented' construction milestone


The largest and highest observation wheel in the world is taking shape on Dubai’s Bluewaters Island, with the structure’s hub and spindle safely placed on top of its 126m (413ft) high legs.
MORE NEWS
Michael Bloomberg helps US arts blossom with US$43m training scheme
Bloomberg Philanthropies – the charitable arm of Michael Bloomberg’s business empire – has granted 45 organisations funding in efforts to help finance the US's small to midsize arts organisations.
Video: Attractions Management News Flash 13 August 2018
The latest Attractions Management News Flash Video is now live!
Historic properties lead the way as visitors flock to English attractions
Historic properties and attractions across England experienced significant growth in visitor numbers in 2017.
Liseberg makes largest ever investment with launch of Valkyria
Valkyria – a steel dive coaster created by Bolliger & Mabillard – has opened to the public today (10 August) at the Liseberg amusement park in Gothenburg, Sweden.
+ More news   
LATEST JOBS
Business Manager
National Heritage Centre
Salary: Up to £55,000 (depending on experience) + pension
Job location: Newmarket, UK
Front of House Manager
Parkwood Entertainment
Salary: £9.00 per hour
Job location: Longridge, Preston, UK
Visitor Attractions Group Manager
Monmouthshire County Council
Salary: £37,107 - £40,858
Job location: Monmouthshire, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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