FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world | attractionsmanagement.com news
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FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world
POSTED 14 May 2018 . BY Kim Megson
We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe
– Fernando Eiroa, delegate councillor for Parques Reunidos
Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”

Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive
experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”

To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.

“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.

“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.



Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.

The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.

FC Barcelona, which won Spain’s La Liga championship this year, is also currently developing a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium, with the city council recently greenlighting its ambitious plans.

Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos and its delegate councillor Fernando Eiroa Credit: FC Barcelona
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NEWS
FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world
POSTED 14 May 2018 . BY Kim Megson
We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe
– Fernando Eiroa, delegate councillor for Parques Reunidos
Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”

Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive
experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”

To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.

“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.

“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.



Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.

The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.

FC Barcelona, which won Spain’s La Liga championship this year, is also currently developing a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium, with the city council recently greenlighting its ambitious plans.

Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos and its delegate councillor Fernando Eiroa Credit: FC Barcelona
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A new attraction marketing itself as a “food experience” will open in 2021 in the Netherlands.
Arts Council and Heritage Lottery Fund partner to help English museums
Arts Council England (ACE) and the Heritage Lottery Fund (HLF) have announced a partnership to ensure museums in England can get more help at a strategic level.
Revamped post-war art museum to reopen in Maryland next month
American billionaire couple Mitchell and Emily Wei Rales are to reopen the Glenstone Museum, showcasing their extensive collection of post-war art, in Maryland, USA next month following renovations and an expansion.
+ More news   
LATEST JOBS
Logistics and Procurement Manager
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Head of eCommerce
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Recruitment Manager
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Market Research Associate
Merlin Entertainments Group
Salary: Competitive
Job location: Carlsbad, CA, USA
Technician Specialist Apprentice
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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