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Legoland Florida announces Lego Movie expansion plans
POSTED 11 May 2018 . BY Tom Anstey
Merlin has announced the largest expansion for Legoland Florida since it opened in 2011.

Coming in Q2 2019, the new world, based on The Lego Movie, is the theme park and resort's biggest investment in its history, placing visitors in the city of Bricksburg, the home of the movie's main character, Emmet.

Three new rides will feature in the new world, with character meet and greets and a giant playscape also included. Additionally, the expansion will see the park's existing Quest for Chi interactive boat ride rethemed to become part of Lego Movie World. The addition, says Merlin, represents Legoland's continuing commitment to providing state-of-the-art experiences for kids ages 2-12.

“The sights and sounds will be fully immersive, bringing The Lego Movie franchise to life in a way that only a Legoland Park could,” said Rex Jackson, general manager of Legoland Florida Resort.

"We know kids come from all over the world to meet the stars of the movie and we can’t wait to see their faces light up as they interact within the imaginative world of Bricksburg."

The 2014 film was a critical and commercial success, grossing US$469m (€392.2m, £345.3m) worldwide against a US$60m (€50.2m, £44.2m) budget. A sequel to the film – The Lego Movie Sequel – will open on 8 February 2019, just prior to the new land's launch. The park's most recent addition is its virtual reality rollercoaster, which debuted in March. It also opened its new Ninjago World in January last year.
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Jobs . News . Products . Magazine
NEWS
Legoland Florida announces Lego Movie expansion plans
POSTED 11 May 2018 . BY Tom Anstey
Merlin has announced the largest expansion for Legoland Florida since it opened in 2011.

Coming in Q2 2019, the new world, based on The Lego Movie, is the theme park and resort's biggest investment in its history, placing visitors in the city of Bricksburg, the home of the movie's main character, Emmet.

Three new rides will feature in the new world, with character meet and greets and a giant playscape also included. Additionally, the expansion will see the park's existing Quest for Chi interactive boat ride rethemed to become part of Lego Movie World. The addition, says Merlin, represents Legoland's continuing commitment to providing state-of-the-art experiences for kids ages 2-12.

“The sights and sounds will be fully immersive, bringing The Lego Movie franchise to life in a way that only a Legoland Park could,” said Rex Jackson, general manager of Legoland Florida Resort.

"We know kids come from all over the world to meet the stars of the movie and we can’t wait to see their faces light up as they interact within the imaginative world of Bricksburg."

The 2014 film was a critical and commercial success, grossing US$469m (€392.2m, £345.3m) worldwide against a US$60m (€50.2m, £44.2m) budget. A sequel to the film – The Lego Movie Sequel – will open on 8 February 2019, just prior to the new land's launch. The park's most recent addition is its virtual reality rollercoaster, which debuted in March. It also opened its new Ninjago World in January last year.
RELATED STORIES
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks


Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
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Private equity giant Blackstone has acquired UK-based live events venue operator National Exhibition Centre Group from LDC, the private equity arm of Lloyds Banking Group.
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The historic Keep at Norwich Castle in Norfolk, England is to be restored to resemble its Norman heyday following the injection of £9.2m (US$12m, €10.5m) financing from UK grants body the Heritage Lottery Fund (HLF).
New “Hilltop Gallery” in China’s Yanshan mountains completes construction
Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
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Larger exhibition areas across three floors will showcase more than 5,000 artworks including paintings, sculpture, and photography at the reopened Nationalmuseum in Stockholm, Sweden following a revamp.
+ More news   
LATEST JOBS
Public Relations Representative
Legoland
Salary: Competitive rate of pay
Job location: California, USA
Director of Operations
Legoland
Salary: Competitive
Job location: California, USA
Head of RHS Garden Bridgewater
Royal Horticultural Society
Salary: circa £65,000 depending on experience
Job location: Greater Manchester, UK
Global Marketing Executive
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Operations Manager
Legoland
Salary: Competitive
Job location: Columbus, OH, USA
Aquarium Commercial Supervisor
Sea Life
Salary: Competitive
Job location: Carlsbad, CA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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