Under-25s to benefit from £5 tickets to Tate’s exhibitions | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Under-25s to benefit from £5 tickets to Tate’s exhibitions
POSTED 17 Apr 2018 . BY Alice Davis
UK residents and tourists are fortunate to be able to visit the nation’s top museums and galleries free of charge, but tickets to special exhibitions can be costly. To make these often record-breaking exhibits more accessible to young people, Tate is now offering a reduced admission fee of £5 for visitors aged 16 to 25.

Although various membership schemes do make tickets cheaper, a full price adult ticket to Tate Modern’s current Picasso exhibition, for example, is £22 and a student ticket is £20. A £5 ticket is currently available for 12 to 18-year-olds when visiting with their family.

The new scheme will enable many more young adults to experience Tate’s leading cultural events in London, Liverpool and St Ives.

“We are acting on what 16 to 25-year-olds say they want so that we can make the changes needed for future generations,” said Tate director Maria Balshaw.

“Our sector should be shaped by their creative energy and their message to us is clear: arts institutions should plan ‘with’ not ‘for’ them. To do this it is important their voices are heard across the organisation, not just in niche programming.”

The £5 tickets are part of the new Tate Collective initiative, which is a free membership programme open to young adults around the world. The membership programme also entitles them to bring up to three friends for £5, and gain discount in the shop and café.

Alongside this, Tate is appointing a new Trustee that will be tasked with representing the younger generation in the organisation’s decision and strategy-making processes.

“Recruiting a new Trustee – a cultural entrepreneur and digital native – will support this across Tate. And with Tate Collective, our exhibitions are made accessible to this younger generation,” said Balshaw.

The new approach to young visitors is a response to Tate’s own research, which found millennials wanted to do take part in cultural activities but found many of them too expensive.

The research, called Circuit, which was carried out over four years and listened to 175,000 young people, also recommended that cultural institutions engage with youth groups, diversify their staff and provide a space for young people to discuss social issues.

The Secretary of State for Digital, Culture, Media and Sport Matt Hancock supported the announcement. “We care deeply that Britain’s incredible cultural experiences are available to the next generation,” he said.

“It’s fantastic that Tate is to make their world-class exhibitions more accessible to young people and give them a voice at the highest level by recruiting a Trustee to represent them. Young people are the cultural leaders of the future and it is important we do all we can to support their creativity and ideas.”

To join Tate Collective, go to tate.org.uk/tate-collective.

The full Circuit report can be found at tate.org.uk/about/projects/circuit.
MORE NEWS
Windermere Jetty boating museum opens in the Lake District
A new museum dedicated to 200 years of boating history at the Lake District National Park and Unesco World Heritage Site in the north of England has opened in Windermere, Cumbria.
Ankapark rebrands as Wonderland Eurasia and opens in Turkish capital
The huge new theme park in Ankara, Turkey, that had been known as Ankapark has now officially opened under the new moniker Wonderland Eurasia.
Be My Robo Date: Elderly and disabled in Singapore will soon 'visit' attractions via remote robot
A new directive in Singapore, set to launch in June, will allow elderly and disabled people who cannot physically get to museums to see exhibitions with the help of a mobile ‘telepresence’ robot.
Basra Museum opens three new galleries in Saddam Hussein’s former palace
Based inside the former palace of Iraqi dictator Saddam Hussein, Basra Museum has just opened three new galleries – quadrupling its display space following its launch in 2016.
+ More news   
LATEST JOBS
Commercial Manager - Retail Operations
The Silverstone Experience
Salary: Up to £30,000 pa
Job location: Silverstone, Towcester, UK
Visitor Services Manager
Yorkshire Wildlife Park
Salary: Competitive
Job location: Branton, Doncaster, UK
Catering Manager
Welsh Water
Salary: £32,392 - £37,027
Job location: Conwy, UK
Human Resource Manager
Eureka
Salary: Circa £32,000 per annum
Job location: Halifax, UK
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
Attraction Manager - Conwy
Welsh Water
Salary: £39,966 - £46,960
Job location: Conwy, UK
+ More jobs  

COMPANY PROFILE
JRA (Jack Rouse Associates)

Every dream is unique and should be brought to life without style limitations. [more...]
+ More profiles  
FEATURED SUPPLIER

Why a good parking experience adds to the attraction
The number of cars on our roads rises every year and as a result, the case for managing parking gets ever stronger. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Birds of a Feather 4D Trailer – nWave Pictures
Red Raion: Meet the Team - Introduction – Red Raion
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

25-27 Mar 2019

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
01 Apr 2019

English Tourism Week Conference 2019

128 Piccadilly, London, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

20 Mar 2019 issue 126


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
Under-25s to benefit from £5 tickets to Tate’s exhibitions
POSTED 17 Apr 2018 . BY Alice Davis
UK residents and tourists are fortunate to be able to visit the nation’s top museums and galleries free of charge, but tickets to special exhibitions can be costly. To make these often record-breaking exhibits more accessible to young people, Tate is now offering a reduced admission fee of £5 for visitors aged 16 to 25.

Although various membership schemes do make tickets cheaper, a full price adult ticket to Tate Modern’s current Picasso exhibition, for example, is £22 and a student ticket is £20. A £5 ticket is currently available for 12 to 18-year-olds when visiting with their family.

The new scheme will enable many more young adults to experience Tate’s leading cultural events in London, Liverpool and St Ives.

“We are acting on what 16 to 25-year-olds say they want so that we can make the changes needed for future generations,” said Tate director Maria Balshaw.

“Our sector should be shaped by their creative energy and their message to us is clear: arts institutions should plan ‘with’ not ‘for’ them. To do this it is important their voices are heard across the organisation, not just in niche programming.”

The £5 tickets are part of the new Tate Collective initiative, which is a free membership programme open to young adults around the world. The membership programme also entitles them to bring up to three friends for £5, and gain discount in the shop and café.

Alongside this, Tate is appointing a new Trustee that will be tasked with representing the younger generation in the organisation’s decision and strategy-making processes.

“Recruiting a new Trustee – a cultural entrepreneur and digital native – will support this across Tate. And with Tate Collective, our exhibitions are made accessible to this younger generation,” said Balshaw.

The new approach to young visitors is a response to Tate’s own research, which found millennials wanted to do take part in cultural activities but found many of them too expensive.

The research, called Circuit, which was carried out over four years and listened to 175,000 young people, also recommended that cultural institutions engage with youth groups, diversify their staff and provide a space for young people to discuss social issues.

The Secretary of State for Digital, Culture, Media and Sport Matt Hancock supported the announcement. “We care deeply that Britain’s incredible cultural experiences are available to the next generation,” he said.

“It’s fantastic that Tate is to make their world-class exhibitions more accessible to young people and give them a voice at the highest level by recruiting a Trustee to represent them. Young people are the cultural leaders of the future and it is important we do all we can to support their creativity and ideas.”

To join Tate Collective, go to tate.org.uk/tate-collective.

The full Circuit report can be found at tate.org.uk/about/projects/circuit.
MORE NEWS
Windermere Jetty boating museum opens in the Lake District
A new museum dedicated to 200 years of boating history at the Lake District National Park and Unesco World Heritage Site in the north of England has opened in Windermere, Cumbria.
Ankapark rebrands as Wonderland Eurasia and opens in Turkish capital
The huge new theme park in Ankara, Turkey, that had been known as Ankapark has now officially opened under the new moniker Wonderland Eurasia.
Be My Robo Date: Elderly and disabled in Singapore will soon 'visit' attractions via remote robot
A new directive in Singapore, set to launch in June, will allow elderly and disabled people who cannot physically get to museums to see exhibitions with the help of a mobile ‘telepresence’ robot.
Basra Museum opens three new galleries in Saddam Hussein’s former palace
Based inside the former palace of Iraqi dictator Saddam Hussein, Basra Museum has just opened three new galleries – quadrupling its display space following its launch in 2016.
+ More news   
LATEST JOBS
Commercial Manager - Retail Operations
The Silverstone Experience
Salary: Up to £30,000 pa
Job location: Silverstone, Towcester, UK
Visitor Services Manager
Yorkshire Wildlife Park
Salary: Competitive
Job location: Branton, Doncaster, UK
Catering Manager
Welsh Water
Salary: £32,392 - £37,027
Job location: Conwy, UK
Human Resource Manager
Eureka
Salary: Circa £32,000 per annum
Job location: Halifax, UK
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
Attraction Manager - Conwy
Welsh Water
Salary: £39,966 - £46,960
Job location: Conwy, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS