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'Absolute unit' sends rural life museum viral
POSTED 13 Apr 2018 . BY Tom Anstey
The Museum of English Rural Life in Reading has found some unexpected internet fame, with its images of animals described as “absolute units” going viral on social media.

The museum and archive, devoted to the history of farming in the English countryside, has received hundreds of thousands of likes and retweets in just a few days after adopting meme culture and adding it to its social media output.

Tweeting a picture of a rather fluffy ram, along with the caption “look at this absolute unit”, the museum found itself trending worldwide on Twitter, something it has continued to take advantage of, posting more images of ‘absolute units’, along with memes about its other works to the delight of social media.

The original image, a photograph of an Exmoor Horn, taken during the Devon Show in 1962 has become an educational tool for the museum, which has leaned into the social media craze to educate and to entertain.

“When you’ve bred an impressive animal such as our absolute unit, how do you celebrate?,” asked the museum.

“As well as treating yourself to time off and a visit to your friendly local museum, you probably want to show off how good you are. So, you enter the animal in a show and allow it to compete against other animals.

“If you are still intrigued and want to find out more, we’ve got lots of livestock portraits on display in the museum. You are also very welcome to come and browse our amazing library and use our Reading Room to delve into our extensive photographic archives, absolute unit included.”

















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NEWS
'Absolute unit' sends rural life museum viral
POSTED 13 Apr 2018 . BY Tom Anstey
The Museum of English Rural Life in Reading has found some unexpected internet fame, with its images of animals described as “absolute units” going viral on social media.

The museum and archive, devoted to the history of farming in the English countryside, has received hundreds of thousands of likes and retweets in just a few days after adopting meme culture and adding it to its social media output.

Tweeting a picture of a rather fluffy ram, along with the caption “look at this absolute unit”, the museum found itself trending worldwide on Twitter, something it has continued to take advantage of, posting more images of ‘absolute units’, along with memes about its other works to the delight of social media.

The original image, a photograph of an Exmoor Horn, taken during the Devon Show in 1962 has become an educational tool for the museum, which has leaned into the social media craze to educate and to entertain.

“When you’ve bred an impressive animal such as our absolute unit, how do you celebrate?,” asked the museum.

“As well as treating yourself to time off and a visit to your friendly local museum, you probably want to show off how good you are. So, you enter the animal in a show and allow it to compete against other animals.

“If you are still intrigued and want to find out more, we’ve got lots of livestock portraits on display in the museum. You are also very welcome to come and browse our amazing library and use our Reading Room to delve into our extensive photographic archives, absolute unit included.”

















RELATED STORIES
Georgia Aquarium Super Bowl hype video goes viral


Georgia Aquarium created a viral hit ahead of last night’s Super Bowl, with a video full of football-playing otters, Patriot-hating dolphins and ball kicking penguins cheering on the Atlanta Falcons.
Kangaroo puncher’s position safe, says Taronga Zoo


There is 'no suggestion' that a zoo worker who went viral online after hitting a kangaroo to protect his dog will be sacked, according to his employer.
Japanese theme park suffering social media backlash over dead fish ice rink


A Japanese theme park has faced a deluge of criticism after reports of an ice skating rink decorated with more than 5,000 frozen dead fish under the ice went viral on social media.
Hot springs-filled roller coasters could become reality as Japanese ‘Spa-musement park’ video goes viral


A combination spa and amusement park may become reality, thanks to a tongue-in-cheek video from the Japanese city of Beppu – famous for its more than 2,000 onsen, or hot springs.
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Bates Smart condemns Sydney stadium plans, talks of upcoming "renaissance" in urban renewal
Philip Vivian, director of the multidisciplinary design firm Bates Smart, has criticised plans by the Australian government to demolish and rebuild Sydney's Allianz football stadium at Moore Park.
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Chief of European Economic and Social Committee to take up museum internship programme
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LATEST JOBS
Education Assistant (Grove Theatre)
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Dunstable, UK
Technician - Gordon Craig Theatre, Stevenage
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Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Senior Technician - Gordon Craig Theatre, Stevenage
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Salary: Competitive Salary & Benefits
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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