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Bjarke Ingels Group reveal zigzagging hotel with ski roof for Audemars Piguet visitor attraction
POSTED 10 Apr 2018 . BY Kim Megson
Interweaving the building with the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux
– Bjarke Ingels Group
Bjarke Ingels Group are designing a hotel next to their forthcoming Audemars Piguet watchmaking museum in the village of Le Brassus, Switzerland.

As with that subtly spiralling attraction – which is due to open in 2019 – the new project, Hotel des Horlogers, will be integrated into the topography of the landscape.

Five zigzagging room slabs will expand into a gently sloping exterior path, leading directly to the museum and local ski trails. Inside, a continuous sloping corridor will connect the guest rooms.

Leisure amenities will include two restaurants, a bar, a spa and a conference centre – with each tucked under the inclined slabs and oriented towards the light “to become individual destinations accessible along the exterior path.”

In a design statement, BIG said the 6,400sq m (68,800sdq ft) project represents “an evolution of the hotel typology.”

“The hotel seamlessly rises from the surrounding landscape and gently unfolds onto the site,” they added. “Interweaving with the building the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux.”

The building, which was designed in collaboration with Cche Architecture, is already under construction.

When complete, the hotel and museum will form a new campus for Audemars Piguet in Le Brassus, where the famous luxury watch company was founded in 1875. The latter, which broke ground in 2014, will house themed exhibitions and watchmaking workshops. Its form has been designed by BIG as “a striking sculpture conceived in a single gesture.”

BIG have a number of leisure projects, of various scales, in the pipeline across Europe – from a panda enclosure at Copenhagen Zoo to the sprawling EuropaCity masterplan on the outskirts of Paris.

Their Amager Resource Center waste-to-energy plant is due to open later this year, and will also feature a sloping roof designed for skiers.
Two restaurants will feature in the planned hotel Credit: Bjarke Ingels Group
The hotel's sloping roof will be accessible to skiers during parts of the year Credit: Bjarke Ingels Group
The hotel will be placed next to the forthcoming Audemars Piguet Museumm also designed by BIG Credit: Bjarke Ingels Group
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Jobs . News . Products . Magazine
NEWS
Bjarke Ingels Group reveal zigzagging hotel with ski roof for Audemars Piguet visitor attraction
POSTED 10 Apr 2018 . BY Kim Megson
Interweaving the building with the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux
– Bjarke Ingels Group
Bjarke Ingels Group are designing a hotel next to their forthcoming Audemars Piguet watchmaking museum in the village of Le Brassus, Switzerland.

As with that subtly spiralling attraction – which is due to open in 2019 – the new project, Hotel des Horlogers, will be integrated into the topography of the landscape.

Five zigzagging room slabs will expand into a gently sloping exterior path, leading directly to the museum and local ski trails. Inside, a continuous sloping corridor will connect the guest rooms.

Leisure amenities will include two restaurants, a bar, a spa and a conference centre – with each tucked under the inclined slabs and oriented towards the light “to become individual destinations accessible along the exterior path.”

In a design statement, BIG said the 6,400sq m (68,800sdq ft) project represents “an evolution of the hotel typology.”

“The hotel seamlessly rises from the surrounding landscape and gently unfolds onto the site,” they added. “Interweaving with the building the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux.”

The building, which was designed in collaboration with Cche Architecture, is already under construction.

When complete, the hotel and museum will form a new campus for Audemars Piguet in Le Brassus, where the famous luxury watch company was founded in 1875. The latter, which broke ground in 2014, will house themed exhibitions and watchmaking workshops. Its form has been designed by BIG as “a striking sculpture conceived in a single gesture.”

BIG have a number of leisure projects, of various scales, in the pipeline across Europe – from a panda enclosure at Copenhagen Zoo to the sprawling EuropaCity masterplan on the outskirts of Paris.

Their Amager Resource Center waste-to-energy plant is due to open later this year, and will also feature a sloping roof designed for skiers.
Two restaurants will feature in the planned hotel Credit: Bjarke Ingels Group
The hotel's sloping roof will be accessible to skiers during parts of the year Credit: Bjarke Ingels Group
The hotel will be placed next to the forthcoming Audemars Piguet Museumm also designed by BIG Credit: Bjarke Ingels Group
MORE NEWS
Video: Attractions Management News Flash 20 April 2018
The latest Attractions Management News Flash Video is now live! In this broadcast, we look at Disney chief Bob Iger's Presidential ambitions, Universal Studios' Orlando rumoured expansion, U2's 'The Claw' coming to a Salt Lake Aquarium and National Geographic's move into the Saudi Arabian attractions market.
Prepare the youth to protect world heritage in the future, says Unesco
Mechtild Rössler, director of Unesco's World Heritage Centre, has said the youth population must be prepared to protect the world's heritage for future generations.
Airbnb opens 'Office of Healthy Tourism' in effort to boost local communities
Airbnb has launched a new initiative, designed to help travellers find new holiday destinations and counteract the tourism saturation of major cities worldwide.
Warner Bros World Abu Dhabi gets July launch date
The largest theme park development coming to the Middle East this year has been set its opening date, with developer Miral confirming the launch of Warner Bros World Abu Dhabi on 25 July.
+ More news  
LATEST JOBS
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
Visitor Experience Manager
The Wildfowl and Wetlands Trust
Salary: £35,780 per annum
Job location: Lancashire, UK
Technical Lead
Merlin Entertainments Group
Salary: Competitive
Job location: Chessington, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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