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National Geographic's Ocean Odyssey expanding into Saudi Arabia
POSTED 06 Apr 2018 . BY Tom Anstey
National Geographic is expanding the visitor attraction side of its business into the Middle East, announcing plans to develop up to 10 new locations across Saudi Arabia.

Working in partnership with Saudi investment firm KBW Ventures and the General Entertainment Authority of Saudi Arabia, National Geographic’s Ocean Odyssey will open at different locations across the Kingdom, offering an immersive walk-through adventure telling the story of the world’s oceans.

National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on.

The first Ocean Odyssey attractions has a tentative launch date set for 2019, with the experience coming first to the city of Riyadh. National Geographic will be working with designers Falcon’s Creative, Pixomondo – the visual effects team behind Game of Thrones – and Grammy Award-winning composer David Kahne, to produce the visitor experience.

During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans. Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders. Environment will be a strong theme, with visitors given the opportunity to take an individual pledge for ocean conservation, a pledge they can then share through social media.

“National Geographic has been igniting the explorer in all of us for 130 years through groundbreaking storytelling from the best scientists, explorers, photographers, and filmmakers in the world,” said Rosa Zeegers, executive vice president of Consumer Products and Experiences at National Geographic.

“Encounter has been wildly successful, and has proven to be a powerful new storytelling platform for us that perfectly embodies our passionate belief in entertainment with purpose and is a natural extension of our brand. These expansion plans are very exciting, and we’re looking forward to delivering this one-of-a-kind experience to the Middle East.”

Part of Saudi Arabia’s Vision 2030 plan – which like much of the Middle East is aiming to reduce reliance on oil – includes a relaxation of the rules on its entertainment sector in an area which traditionally has been ultra-conservative, with particularly harsh laws in relation to women. By 2030, Saudi Arabia wants to have more than 450 clubs providing a variety of cultural activities and events, with the aim of doubling household spending on recreation to 6 percent.
Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders
During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans
National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on
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NEWS
National Geographic's Ocean Odyssey expanding into Saudi Arabia
POSTED 06 Apr 2018 . BY Tom Anstey
National Geographic is expanding the visitor attraction side of its business into the Middle East, announcing plans to develop up to 10 new locations across Saudi Arabia.

Working in partnership with Saudi investment firm KBW Ventures and the General Entertainment Authority of Saudi Arabia, National Geographic’s Ocean Odyssey will open at different locations across the Kingdom, offering an immersive walk-through adventure telling the story of the world’s oceans.

National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on.

The first Ocean Odyssey attractions has a tentative launch date set for 2019, with the experience coming first to the city of Riyadh. National Geographic will be working with designers Falcon’s Creative, Pixomondo – the visual effects team behind Game of Thrones – and Grammy Award-winning composer David Kahne, to produce the visitor experience.

During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans. Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders. Environment will be a strong theme, with visitors given the opportunity to take an individual pledge for ocean conservation, a pledge they can then share through social media.

“National Geographic has been igniting the explorer in all of us for 130 years through groundbreaking storytelling from the best scientists, explorers, photographers, and filmmakers in the world,” said Rosa Zeegers, executive vice president of Consumer Products and Experiences at National Geographic.

“Encounter has been wildly successful, and has proven to be a powerful new storytelling platform for us that perfectly embodies our passionate belief in entertainment with purpose and is a natural extension of our brand. These expansion plans are very exciting, and we’re looking forward to delivering this one-of-a-kind experience to the Middle East.”

Part of Saudi Arabia’s Vision 2030 plan – which like much of the Middle East is aiming to reduce reliance on oil – includes a relaxation of the rules on its entertainment sector in an area which traditionally has been ultra-conservative, with particularly harsh laws in relation to women. By 2030, Saudi Arabia wants to have more than 450 clubs providing a variety of cultural activities and events, with the aim of doubling household spending on recreation to 6 percent.
Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders
During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans
National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on
MORE NEWS
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Kirk Johnson, museum director of the Smithsonian National Museum of Natural History in Washington DC, has announced its David H. Koch Hall of Fossils will reopen on 8 June 2019.
Kengo Kuma’s V&A Dundee: Drone footage shows finished building ahead of opening
The Kengo Kuma-designed V&A Museum of Design Dundee, Scotland’s first dedicated design museum, is set to open its doors in less than a month.
Cooper Robertson appoint new director of architecture
American architectural practice Cooper Robertson have made a swathe of in-house promotions, including the appointment of a new director of architecture.
Royal Society launches Places of Science small museums fund
The Royal Society has announced “Places of Science”, a new funding scheme for small museums in Britain.
+ More news   
LATEST JOBS
Estate Food and Beverage Manager
jdr Hospitality Recruitment
Salary: From £60,000 to £65,000 per annum plus package
Job location: Somerset, UK
Business Manager
National Heritage Centre
Salary: Up to £55,000 (depending on experience) + pension
Job location: Newmarket, UK
iFly Indoor Skydiving Instructor
The Bear Grylls Adventure
Salary: Competitive
Job location: Marston Green, Birmingham, UK
Head of PR
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
VIP Sales and Operations Manager
Chessington World of Adventures
Salary: £25,000 plus additional sales
Job location: Chessington, UK
Conference and Events Coordinator
Chessington World of Adventures
Salary: Competitive
Job location: Chessington, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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