Sport England's This Girl Can campaign 'goes global' with Australian debut
POSTED 05 Apr 2018 . BY Tom Walker
The Australian version of This Girl Can shows women taking part in a range of activities typical to the state of Victoria Credit: Sport England
Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
VicHealth, a health promotion foundation, has released a new video as part of its This Girl Can - Victoria campaign, a local version of the groundbreaking This Girl Can UK.
In the UK, the campaign included TV and broadcasting advertising, accompanied by cinema, outdoor, and social media advertising – including a Twitter campaign using the hashtag #thisgirlcan.
This Girl Can – Victoria is a three-year campaign focused on empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.
The campaign features everyday Victorian women overcoming their fears and "giving it a go, curves, jiggles, wrinkles and all".
Among the materials is a TV advert, showing women taking part in a range of activities typical to Victoria – including roller-derby, Aussie rules football and netball.
VicHealth is the first organisation in the world to licence the This Girl Can campaign.
Sport England's head of campaigns, Kate Dale, said: "Fear of judgement isn’t confined to one country – with half of women in Victoria, Australia saying it holds them back from taking part too.
"We’re thrilled to see the launch of VicHealth’s local version of This Girl Can."
Engaging disabled people with targeted campaigns – similar to Sport England’s This Girl
Can initiative – can encourage them to take part in more physical activity, according to
Baroness Tanni Grey-Thompson.
Sport England has committed to investing in its This Girl Can campaign for at
least another four years after recording a spike in participation figures.
As Sport England’s This Girl Can campaign celebrates its first birthday, the quango has
released data revealing the initiative has contributed to increased physical activity for
2.8m women.
Sport England is setting its sights on increased participation among the disabled and
individuals from poorer backgrounds after its This Girl Can campaign helped spark a
boost in female activity.
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions
saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters,
and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only
event dedicated to cruise ship interior design. [more...]
Sport England's This Girl Can campaign 'goes global' with Australian debut
POSTED 05 Apr 2018 . BY Tom Walker
The Australian version of This Girl Can shows women taking part in a range of activities typical to the state of Victoria Credit: Sport England
Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
VicHealth, a health promotion foundation, has released a new video as part of its This Girl Can - Victoria campaign, a local version of the groundbreaking This Girl Can UK.
In the UK, the campaign included TV and broadcasting advertising, accompanied by cinema, outdoor, and social media advertising – including a Twitter campaign using the hashtag #thisgirlcan.
This Girl Can – Victoria is a three-year campaign focused on empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.
The campaign features everyday Victorian women overcoming their fears and "giving it a go, curves, jiggles, wrinkles and all".
Among the materials is a TV advert, showing women taking part in a range of activities typical to Victoria – including roller-derby, Aussie rules football and netball.
VicHealth is the first organisation in the world to licence the This Girl Can campaign.
Sport England's head of campaigns, Kate Dale, said: "Fear of judgement isn’t confined to one country – with half of women in Victoria, Australia saying it holds them back from taking part too.
"We’re thrilled to see the launch of VicHealth’s local version of This Girl Can."
Engaging disabled people with targeted campaigns – similar to Sport England’s This Girl
Can initiative – can encourage them to take part in more physical activity, according to
Baroness Tanni Grey-Thompson.
Sport England has committed to investing in its This Girl Can campaign for at
least another four years after recording a spike in participation figures.
As Sport England’s This Girl Can campaign celebrates its first birthday, the quango has
released data revealing the initiative has contributed to increased physical activity for
2.8m women.
Sport England is setting its sights on increased participation among the disabled and
individuals from poorer backgrounds after its This Girl Can campaign helped spark a
boost in female activity.
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions
saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters,
and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only
event dedicated to cruise ship interior design. [more...]