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Inspiration behind Alton Towers' The Wicker Man revealed
POSTED 20 Mar 2018 . BY Lauren Heath-Jones
We‘ve literally taken inspiration from Alton village to make it feel like part of the Alton environment, to make it ownable by Alton. It’s at home here.
– Bradley Wynne
Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.

Wynne, who is creative lead at Merlin Magic Making (MMM) said the new ride used its local surroundings, including the village of Alton for inspiration in its design.

"We‘ve literally taken inspiration from Alton village and drawn on local legend to make it feel like part of the Alton environment, to make it ownable by Alton. It’s at home here,” said Wynne speaking to Attractions Management.

"Combining wood and fire, the Wicker Man monopolises on the wood material of the coaster."

Great Coasters International created the ride, which cost £16m (US$21.6m, €18m) to create and is the first such ride to combine wood and fire according to Merlin.

“A number of elements came together to make it what it is," said Wynne.

“We started to come up with themes that made the most of wood as a material. We put out a number of concepts for market testing. One of them was the most compelling thing we’ve ever market researched – the fusion of wood and fire.

"We thought it was interesting that people love the combination of wood and fire so we began to think about how we could do that in a safe way. That was the challenge - how to set a wooden coaster on fire and for it to be safe.”

The Wicker Man is the first wooden coaster to open in the UK in 20 years. Plans for the ride – called 'Secret Weapon 8' – were first submitted in June 2016, showing the 2,028 ft-long (618m) wooden coaster replacing the park’s flume ride. The coaster features a blazing wicker man, that stands at nearly 60ft-tall (18.2m) and bursts into flames three times through the course of the ride. It is based on local legend and pagan rituals, with riders ‘chosen’ by the wicker man to be ‘immortalised’ in fire in a celebratory rite of passage.

Immersive experience firm Holovis created the pre-show and queue line, which featured extensive theming and elaborate projection mapping. Picsolve supplied the photo-capture solution. The ride opens to the public on 24 March.



The Wicker Man is the first wooden coaster to open in the UK in more than 20 years Credit: Lauren Heath-Jones
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Fire meets wood as Alton Towers unveils £16m Wicker Man coaster


Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.
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NEWS
Inspiration behind Alton Towers' The Wicker Man revealed
POSTED 20 Mar 2018 . BY Lauren Heath-Jones
We‘ve literally taken inspiration from Alton village to make it feel like part of the Alton environment, to make it ownable by Alton. It’s at home here.
– Bradley Wynne
Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.

Wynne, who is creative lead at Merlin Magic Making (MMM) said the new ride used its local surroundings, including the village of Alton for inspiration in its design.

"We‘ve literally taken inspiration from Alton village and drawn on local legend to make it feel like part of the Alton environment, to make it ownable by Alton. It’s at home here,” said Wynne speaking to Attractions Management.

"Combining wood and fire, the Wicker Man monopolises on the wood material of the coaster."

Great Coasters International created the ride, which cost £16m (US$21.6m, €18m) to create and is the first such ride to combine wood and fire according to Merlin.

“A number of elements came together to make it what it is," said Wynne.

“We started to come up with themes that made the most of wood as a material. We put out a number of concepts for market testing. One of them was the most compelling thing we’ve ever market researched – the fusion of wood and fire.

"We thought it was interesting that people love the combination of wood and fire so we began to think about how we could do that in a safe way. That was the challenge - how to set a wooden coaster on fire and for it to be safe.”

The Wicker Man is the first wooden coaster to open in the UK in 20 years. Plans for the ride – called 'Secret Weapon 8' – were first submitted in June 2016, showing the 2,028 ft-long (618m) wooden coaster replacing the park’s flume ride. The coaster features a blazing wicker man, that stands at nearly 60ft-tall (18.2m) and bursts into flames three times through the course of the ride. It is based on local legend and pagan rituals, with riders ‘chosen’ by the wicker man to be ‘immortalised’ in fire in a celebratory rite of passage.

Immersive experience firm Holovis created the pre-show and queue line, which featured extensive theming and elaborate projection mapping. Picsolve supplied the photo-capture solution. The ride opens to the public on 24 March.



The Wicker Man is the first wooden coaster to open in the UK in more than 20 years Credit: Lauren Heath-Jones
RELATED STORIES
Fire meets wood as Alton Towers unveils £16m Wicker Man coaster


Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.
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Polin Waterparks

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+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
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Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Red Raion - VR/5D Films Showreel 2016 – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

25-27 Jun 2019

BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel, New Forest, United Kingdom
04 Jul 2019

National Hotel Marketing Conference

Hilton at St George's Park, Burton-on-Trent, United Kingdom
+ More diary  
 


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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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