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Inspiration behind Alton Towers' The Wicker Man revealed
POSTED 20 Mar 2018 . BY Lauren Heath-Jones
We‘ve literally taken inspiration from Alton village to make it feel like part of the Alton environment, to make it ownable by Alton. It’s at home here.
– Bradley Wynne
Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.

Wynne, who is creative lead at Merlin Magic Making (MMM) said the new ride used its local surroundings, including the village of Alton for inspiration in its design.

"We‘ve literally taken inspiration from Alton village and drawn on local legend to make it feel like part of the Alton environment, to make it ownable by Alton. It’s at home here,” said Wynne speaking to Attractions Management.

"Combining wood and fire, the Wicker Man monopolises on the wood material of the coaster."

Great Coasters International created the ride, which cost £16m (US$21.6m, €18m) to create and is the first such ride to combine wood and fire according to Merlin.

“A number of elements came together to make it what it is," said Wynne.

“We started to come up with themes that made the most of wood as a material. We put out a number of concepts for market testing. One of them was the most compelling thing we’ve ever market researched – the fusion of wood and fire.

"We thought it was interesting that people love the combination of wood and fire so we began to think about how we could do that in a safe way. That was the challenge - how to set a wooden coaster on fire and for it to be safe.”

The Wicker Man is the first wooden coaster to open in the UK in 20 years. Plans for the ride – called 'Secret Weapon 8' – were first submitted in June 2016, showing the 2,028 ft-long (618m) wooden coaster replacing the park’s flume ride. The coaster features a blazing wicker man, that stands at nearly 60ft-tall (18.2m) and bursts into flames three times through the course of the ride. It is based on local legend and pagan rituals, with riders ‘chosen’ by the wicker man to be ‘immortalised’ in fire in a celebratory rite of passage.

Immersive experience firm Holovis created the pre-show and queue line, which featured extensive theming and elaborate projection mapping. Picsolve supplied the photo-capture solution. The ride opens to the public on 24 March.



The Wicker Man is the first wooden coaster to open in the UK in more than 20 years Credit: Lauren Heath-Jones
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NEWS
Inspiration behind Alton Towers' The Wicker Man revealed
POSTED 20 Mar 2018 . BY Lauren Heath-Jones
We‘ve literally taken inspiration from Alton village to make it feel like part of the Alton environment, to make it ownable by Alton. It’s at home here.
– Bradley Wynne
Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.

Wynne, who is creative lead at Merlin Magic Making (MMM) said the new ride used its local surroundings, including the village of Alton for inspiration in its design.

"We‘ve literally taken inspiration from Alton village and drawn on local legend to make it feel like part of the Alton environment, to make it ownable by Alton. It’s at home here,” said Wynne speaking to Attractions Management.

"Combining wood and fire, the Wicker Man monopolises on the wood material of the coaster."

Great Coasters International created the ride, which cost £16m (US$21.6m, €18m) to create and is the first such ride to combine wood and fire according to Merlin.

“A number of elements came together to make it what it is," said Wynne.

“We started to come up with themes that made the most of wood as a material. We put out a number of concepts for market testing. One of them was the most compelling thing we’ve ever market researched – the fusion of wood and fire.

"We thought it was interesting that people love the combination of wood and fire so we began to think about how we could do that in a safe way. That was the challenge - how to set a wooden coaster on fire and for it to be safe.”

The Wicker Man is the first wooden coaster to open in the UK in 20 years. Plans for the ride – called 'Secret Weapon 8' – were first submitted in June 2016, showing the 2,028 ft-long (618m) wooden coaster replacing the park’s flume ride. The coaster features a blazing wicker man, that stands at nearly 60ft-tall (18.2m) and bursts into flames three times through the course of the ride. It is based on local legend and pagan rituals, with riders ‘chosen’ by the wicker man to be ‘immortalised’ in fire in a celebratory rite of passage.

Immersive experience firm Holovis created the pre-show and queue line, which featured extensive theming and elaborate projection mapping. Picsolve supplied the photo-capture solution. The ride opens to the public on 24 March.



The Wicker Man is the first wooden coaster to open in the UK in more than 20 years Credit: Lauren Heath-Jones
RELATED STORIES
Fire meets wood as Alton Towers unveils £16m Wicker Man coaster


Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.
MORE NEWS
EAS 2018: Expert urges education initiatives for theme park engagement
Andreas Theve, park historian at the popular Grona Lund theme park in Stockholm, has urged theme park operators to adopt edutainment offerings into their annual calendar, using the Swedish park to demonstrate the success such a scheme can have for an attraction.
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show
Mona Keijzer, state of secretary for the Department of Economic Affairs in the Netherlands, was on hand for the launch of this year's European Attractions Show (EAS) - the largest in the event's history.
Kidzania’s Kidpreneur 2018 to take place in London in October
Edutainment brand Kidzania is bringing back its day-long festival of young entrepreneurship, Kidpreneur, on 13 October 2018 at its London site.
Bates Smart condemns Sydney stadium plans, talks of upcoming "renaissance" in urban renewal
Philip Vivian, director of the multidisciplinary design firm Bates Smart, has criticised plans by the Australian government to demolish and rebuild Sydney's Allianz football stadium at Moore Park.
+ More news   
LATEST JOBS
Education Assistant (Grove Theatre)
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Dunstable, UK
Technician - Gordon Craig Theatre, Stevenage
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Senior Technician - Gordon Craig Theatre, Stevenage
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Logistics and Procurement Manager
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Head of eCommerce
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
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Salary: Competitive
Job location: Lake Wales, FL, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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