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Lionsgate and Parques Reunidos to open Madrid attraction
POSTED 07 Feb 2018 . BY Lauren Heath-Jones
Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid.

Slated to open in early 2020, Lionsgate Entertainment City will be the first Lionsgate-branded centre to open in Europe. It will feature interactive experiences and attractions, including: a location-based VR experience, 4D theatre, motion simulator, climbing wall and challenge course, based on popular Lionsgate franchises including The Hunger Games, The Divergent Series , and Mad Men.

The centre will be located in the Estación Príncipe Pío leisure complex which also includes a theatre and concert hall.

Fernando Eiroa, CEO of Parques Reunidos, said: “Parques Reunidos’ experience combined with Lionsgate’s iconic properties will allow us to create the first branded IEC of this kind in Europe.

"Visitors will be able to live through total immersion experiences via multiple virtual reality simulators and dine with Don Draper at this new exciting location.

“Parques Reunidos has a strong expansion plan for indoor Entertainment Centres (IECs), which will be open to the public year-round throughout Europe and the US.”

Jenefer Brown, senior vice president of Global Live and Location Based Entertainment, added: “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Madrid.”

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NEWS
Lionsgate and Parques Reunidos to open Madrid attraction
POSTED 07 Feb 2018 . BY Lauren Heath-Jones
Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid.

Slated to open in early 2020, Lionsgate Entertainment City will be the first Lionsgate-branded centre to open in Europe. It will feature interactive experiences and attractions, including: a location-based VR experience, 4D theatre, motion simulator, climbing wall and challenge course, based on popular Lionsgate franchises including The Hunger Games, The Divergent Series , and Mad Men.

The centre will be located in the Estación Príncipe Pío leisure complex which also includes a theatre and concert hall.

Fernando Eiroa, CEO of Parques Reunidos, said: “Parques Reunidos’ experience combined with Lionsgate’s iconic properties will allow us to create the first branded IEC of this kind in Europe.

"Visitors will be able to live through total immersion experiences via multiple virtual reality simulators and dine with Don Draper at this new exciting location.

“Parques Reunidos has a strong expansion plan for indoor Entertainment Centres (IECs), which will be open to the public year-round throughout Europe and the US.”

Jenefer Brown, senior vice president of Global Live and Location Based Entertainment, added: “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Madrid.”

RELATED STORIES
Lionsgate and Parques Reunidos plan Times Square attraction


Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square.
Lionsgate theme park developer eyes Philippines for next project


Landing International Development – the company which recently announced plans to open a fully-fledged Lionsgate theme park in South Korea – has set its sights on its next theme park target; the Philippines.
Lionsgate ups theme park game with new development in the works for South Korea's Jeju Shinhwa World


A fully-fledged standalone Lionsgate theme park is in the works, after plans were announced to develop the new attraction at the recently-opened Jeju Shinhwa World.
MORE NEWS
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A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy.
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London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
Climate Emergency campaign draws support from UK culture sector
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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