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Lionsgate and Parques Reunidos to open Madrid attraction
POSTED 07 Feb 2018 . BY Lauren Heath-Jones
Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid.

Slated to open in early 2020, Lionsgate Entertainment City will be the first Lionsgate-branded centre to open in Europe. It will feature interactive experiences and attractions, including: a location-based VR experience, 4D theatre, motion simulator, climbing wall and challenge course, based on popular Lionsgate franchises including The Hunger Games, The Divergent Series , and Mad Men.

The centre will be located in the Estación Príncipe Pío leisure complex which also includes a theatre and concert hall.

Fernando Eiroa, CEO of Parques Reunidos, said: “Parques Reunidos’ experience combined with Lionsgate’s iconic properties will allow us to create the first branded IEC of this kind in Europe.

"Visitors will be able to live through total immersion experiences via multiple virtual reality simulators and dine with Don Draper at this new exciting location.

“Parques Reunidos has a strong expansion plan for indoor Entertainment Centres (IECs), which will be open to the public year-round throughout Europe and the US.”

Jenefer Brown, senior vice president of Global Live and Location Based Entertainment, added: “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Madrid.”

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Jobs . News . Products . Magazine
NEWS
Lionsgate and Parques Reunidos to open Madrid attraction
POSTED 07 Feb 2018 . BY Lauren Heath-Jones
Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid.

Slated to open in early 2020, Lionsgate Entertainment City will be the first Lionsgate-branded centre to open in Europe. It will feature interactive experiences and attractions, including: a location-based VR experience, 4D theatre, motion simulator, climbing wall and challenge course, based on popular Lionsgate franchises including The Hunger Games, The Divergent Series , and Mad Men.

The centre will be located in the Estación Príncipe Pío leisure complex which also includes a theatre and concert hall.

Fernando Eiroa, CEO of Parques Reunidos, said: “Parques Reunidos’ experience combined with Lionsgate’s iconic properties will allow us to create the first branded IEC of this kind in Europe.

"Visitors will be able to live through total immersion experiences via multiple virtual reality simulators and dine with Don Draper at this new exciting location.

“Parques Reunidos has a strong expansion plan for indoor Entertainment Centres (IECs), which will be open to the public year-round throughout Europe and the US.”

Jenefer Brown, senior vice president of Global Live and Location Based Entertainment, added: “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Madrid.”

RELATED STORIES
Lionsgate and Parques Reunidos plan Times Square attraction


Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square.
Lionsgate theme park developer eyes Philippines for next project


Landing International Development – the company which recently announced plans to open a fully-fledged Lionsgate theme park in South Korea – has set its sights on its next theme park target; the Philippines.
Lionsgate ups theme park game with new development in the works for South Korea's Jeju Shinhwa World


A fully-fledged standalone Lionsgate theme park is in the works, after plans were announced to develop the new attraction at the recently-opened Jeju Shinhwa World.
MORE NEWS
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In a move that takes Disneyland Paris somewhat closer to its Florida brother in terms of technological sophistication, the French theme park has launched a new wireless system allowing guests to pay more easily for everything from park tickets to food.
Major new waterpark opens doors in Johannesburg
Africa’s biggest wave machine is one of the major attractions at the newly-opened Happy Island Waterworld in Johannesburg, South Africa.
Greensboro Science Centre expansion pushes forward with new attractions to open this year
Work is progressing on the expansion of the Greensboro Science Centre (GSC) in North Carolina, US, with a number of new additions scheduled to open in 2019 as part of the multi-million dollar project.
UK culture gets £20m investment
Local culture, heritage and creative industries in five parts of the UK are set to benefit from a share of £20m (US$25.77m, €22.65m), with funding awarded by the UK Government’s Department for Digital, Culture, Media and Sport (DCMS).
+ More news   
LATEST JOBS
Centre Director
Live Borders
Salary: Competitive
Job location: Galashiels, UK
Operations Manager
Longleat
Salary: £28,000 to £35,000 per annum
Job location: Longleat, Warminster, UK
Retail Director
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Operations Manager
Sea Life
Salary: Competitive
Job location: Concord, North Carolina, USA
Facilities Manager
Madame Tussauds
Salary: Competitive
Job location: San Francisco, CA, USA
Guest Experience Manager
Legoland
Salary: Competitive
Job location: Atlanta, Georgia, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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