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Public monument or postmodern pastiche? Towering Dubai Frame opens to public
POSTED 03 Jan 2018 . BY Kim Megson
The world’s largest frame has opened in Dubai, offering a surreal and symbolic perspective of the emirate’s architectural landmarks.

The structure, which measures 150m (492ft) high and 93m (305ft) wide, is formed of two towers in Zabeel Park. The towers are connected by a 100sq m (1,076sq ft) bridge located 48 storeys above the ground, from which visitors can observe the surrounding cityscape. At ground level, the resultant rectangle frames towers including the Burj Khalifa – the world's tallest building.

The Dhs160m (US$43.5m, €36.2m, £32.3m) project, called the Dubai Frame, was originally designed by Mexican architect Fernando Donis following an international competition in 2009 – although he has claimed he was pushed aside following the win, with the building redesigned without him.

Elements incorporated since then include the golden-hued exterior, inspired by the logo of the Dubai Expo 2020.

In 2014, Donis warned in an open letter that “the project is being transformed from being non-figurative architecture to an overscale figurative photo frame... That is, from being a modern, public monument to a postmodern pastiche”.

In a recent interview with the Guardian, he said: “They took my project, changed the design and built it without me”, adding “[I] would like it to have been much more subtle, with less décor.”

However, he conceded in the same interview that the result “does precisely what I wanted” and “seems to work on the skyline exactly as we proposed”.

“It is fantastic to see it materialised,” he said.

The Dubai Municipality has previously claimed the Frame will attract as many as two million tourists a year, and a museum on the ground floor has opened showcasing Dubai’s transformation from fishing village to metropolis.

Starting from the mezzanine level, projections, mist effects, smells and motion evoke the feeling of being in old Dubai.

Visitors are taken up to the bridge’s partially glass-floored Sky deck to experience 360-degree views of the present Dubai, with augmented reality activated screens identifying buildings and landmarks.

Finally, they exit via the elevator onto the mezzanine floor and pass through a swirl tunnel with special audio and visual effects designed to create an illusion of time travel taking them into the city 50 years in the future.

A video tour of the new attraction can be viewed below:

There is a museum on the mezzanine level and a Sky deck on the bridge level, 48 storeys above the ground Credit: Dubai Municipality
The Dubai Frame has been designed to create a new perspective of the emirate's architectural landmarks, such as the Burj Khalifa Credit: Dubai Frame Facebook
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Jobs . News . Products . Magazine
NEWS
Public monument or postmodern pastiche? Towering Dubai Frame opens to public
POSTED 03 Jan 2018 . BY Kim Megson
The world’s largest frame has opened in Dubai, offering a surreal and symbolic perspective of the emirate’s architectural landmarks.

The structure, which measures 150m (492ft) high and 93m (305ft) wide, is formed of two towers in Zabeel Park. The towers are connected by a 100sq m (1,076sq ft) bridge located 48 storeys above the ground, from which visitors can observe the surrounding cityscape. At ground level, the resultant rectangle frames towers including the Burj Khalifa – the world's tallest building.

The Dhs160m (US$43.5m, €36.2m, £32.3m) project, called the Dubai Frame, was originally designed by Mexican architect Fernando Donis following an international competition in 2009 – although he has claimed he was pushed aside following the win, with the building redesigned without him.

Elements incorporated since then include the golden-hued exterior, inspired by the logo of the Dubai Expo 2020.

In 2014, Donis warned in an open letter that “the project is being transformed from being non-figurative architecture to an overscale figurative photo frame... That is, from being a modern, public monument to a postmodern pastiche”.

In a recent interview with the Guardian, he said: “They took my project, changed the design and built it without me”, adding “[I] would like it to have been much more subtle, with less décor.”

However, he conceded in the same interview that the result “does precisely what I wanted” and “seems to work on the skyline exactly as we proposed”.

“It is fantastic to see it materialised,” he said.

The Dubai Municipality has previously claimed the Frame will attract as many as two million tourists a year, and a museum on the ground floor has opened showcasing Dubai’s transformation from fishing village to metropolis.

Starting from the mezzanine level, projections, mist effects, smells and motion evoke the feeling of being in old Dubai.

Visitors are taken up to the bridge’s partially glass-floored Sky deck to experience 360-degree views of the present Dubai, with augmented reality activated screens identifying buildings and landmarks.

Finally, they exit via the elevator onto the mezzanine floor and pass through a swirl tunnel with special audio and visual effects designed to create an illusion of time travel taking them into the city 50 years in the future.

A video tour of the new attraction can be viewed below:

There is a museum on the mezzanine level and a Sky deck on the bridge level, 48 storeys above the ground Credit: Dubai Municipality
The Dubai Frame has been designed to create a new perspective of the emirate's architectural landmarks, such as the Burj Khalifa Credit: Dubai Frame Facebook
RELATED STORIES
Architect upset over Dubai Frame design


Dubai city officials and architect Fernando Donis are at loggerheads following the unveiling of plans for a unique new attraction in Dubai.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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