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Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.

Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.

The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.



The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.

Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.

Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.

Visits are weather-contingent and run between May and October.

For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.

Much of Star Wars: The Last Jedi was filmed on Skellig Michael Credit: Tourism Ireland
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Jobs . News . Products . Magazine
NEWS
Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.

Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.

The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.



The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.

Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.

Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.

Visits are weather-contingent and run between May and October.

For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.

Much of Star Wars: The Last Jedi was filmed on Skellig Michael Credit: Tourism Ireland
RELATED STORIES
Continuum teams up with The Void to immerse guests in world of Star Wars


UK attractions operator Continuum and free-roam VR company The Void are launching a Star Wars experience in London.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks


The Eiffel Tower, Grand Canyon and Sydney Harbour are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
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The Queen Elizabeth 2 (QE2) has opened its doors to the public following a transformation of the historic cruise liner into a tourist destination and hotel by the government of Dubai.
Comcast focusing Universal investments into theme park division
Comcast has said that it expects capital spending to increase at NBCUniversal through 2018, with the majority of investment directed towards its booming theme parks division.
New attractions drive profits as Universal reports strong Q1
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LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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