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Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.

Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.

The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.



The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.

Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.

Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.

Visits are weather-contingent and run between May and October.

For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.

Much of Star Wars: The Last Jedi was filmed on Skellig Michael Credit: Tourism Ireland
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Jobs . News . Products . Magazine
NEWS
Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.

Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.

The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.



The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.

Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.

Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.

Visits are weather-contingent and run between May and October.

For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.

Much of Star Wars: The Last Jedi was filmed on Skellig Michael Credit: Tourism Ireland
RELATED STORIES
Continuum teams up with The Void to immerse guests in world of Star Wars


UK attractions operator Continuum and free-roam VR company The Void are launching a Star Wars experience in London.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks


The Eiffel Tower, Grand Canyon and Sydney Harbour are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
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Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
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Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
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National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
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LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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