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Hello Kitty joins forces with UNWTO in sustainable tourism campaign
POSTED 05 Dec 2017 . BY Tom Anstey
The United Nations World Tourism Organisation (UNWTO) has put a face to its sustainability campaign, unveiling Hello Kitty as a special ambassador to the International Year of Sustainable Tourism Development.

UNWTO's ‘Travel.Enjoy.Respect’ campaign is aimed at raising awareness of the value and contribution tourism can make towards sustainable development. Hello Kitty, Sanrio’s most popular IP, will now support UNWTO with its advocacy effort.

“Travelling opens our minds and our hearts, and lets us see how we are equal,” said Hello Kitty in a special video inviting people to ‘Travel. Enjoy. Respect’.

The campaign will run in various languages at outlets around the world and will provide visitors to foreign countries with a set of recommendations to help them make responsible choices when travelling.

“You can be the change you want to see in the world," said Taleb Rifai, UNWTO secretary-general. "You can be an ambassador for a better future.

“Today, more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves.”


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NEWS
Hello Kitty joins forces with UNWTO in sustainable tourism campaign
POSTED 05 Dec 2017 . BY Tom Anstey
The United Nations World Tourism Organisation (UNWTO) has put a face to its sustainability campaign, unveiling Hello Kitty as a special ambassador to the International Year of Sustainable Tourism Development.

UNWTO's ‘Travel.Enjoy.Respect’ campaign is aimed at raising awareness of the value and contribution tourism can make towards sustainable development. Hello Kitty, Sanrio’s most popular IP, will now support UNWTO with its advocacy effort.

“Travelling opens our minds and our hearts, and lets us see how we are equal,” said Hello Kitty in a special video inviting people to ‘Travel. Enjoy. Respect’.

The campaign will run in various languages at outlets around the world and will provide visitors to foreign countries with a set of recommendations to help them make responsible choices when travelling.

“You can be the change you want to see in the world," said Taleb Rifai, UNWTO secretary-general. "You can be an ambassador for a better future.

“Today, more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves.”


MORE NEWS
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The city of Portland in Maine, US, has lost its science centre after just three years of operation, owing to poor ticket sales.
National Museums Liverpool names Laura Pye as its new director
Laura Pye has been named director of National Museums Liverpool (NML), with the current head of culture for Bristol City Council to take up her new position in August.
Museum Index: Louvre regains top spot as Paris recovers and London dips
France's museums have shown significant recovery following a tumultuous 2016, with the Louvre reclaiming top spot as the world's most visited museum in the latest TEA/AECOM Museum Index.
Theme Index: Success in Europe as waterpark attendance tops 30 million
Waterpark attendance has for the first time broken 30 million visitors among the world's top 20, with particularly strong performance in some of Europe's top waterparks, according to the TEA/AECOM Theme Index.
+ More news   
LATEST JOBS
Rheolwr Bwyd a Diod
Wales Millennium Centre
Salary: £40,000 - £45,000
Job location: Millennium Centre, Cardiff, Wales, UK
Head of Food and Beverage
Wales Millennium Centre
Salary: £40,000 - £45,000
Job location: Millennium Centre, Cardiff, Wales, UK
Visitor Experience Officer
National Trust
Salary: £19,349 pa
Job location: Greater Manchester, UK
Country Parks Visitor Services Manager
Eastleigh Borough Council
Salary: within the range £40,411 to £43,779 pa
Job location: Eastleigh District, UK
Visitor Experience Manager
Woburn Abbey
Salary: Competitive Salary & Benefits
Job location: Woburn Abbey, Milton Keynes, UK
Games
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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