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IAAPA 17: Disney legend Joe Rohde reveals secrets to storytelling with IPs
POSTED 20 Nov 2017 . BY Tom Anstey
Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the centre of their own immersive fantasy world.

Recently celebrating the launch of his latest Disney project – Pandora ‘The World of Avatar’ at Orlando’s Animal Kingdom – Rhode said that creators of attractions based on film IPs such as Avatar or Star Wars must consider format in the theatre versus format in the theme park realm.

“We build story worlds, not necessarily story plots,” said Rohde, speaking as part of the IAAPA Legends Panel.

“A film is a format that allows you to explore the character-based side of the storytelling world. You follow characters through a plot and it takes about 90 minutes to do. What we do is much more about direct experiences – what could and is going to happen to you inside this world where these things also happened to those characters.”

According to Rohde, who joined Walt Disney Imagineering in 1980 during the development of Epcot, the main trap attractions creators can fall into when working with a film IP is recreating a world but not including the visitor as an active part of that world.

“When you go into a theatre to watch a movie you’re rendered pretty much inert,” he said.

“You sit in the dark, in the quiet, and you watch something happen to somebody else. A lot of our emotional attachment to the story comes from the things that happen to this person. But it takes time. It’s not done well in the first two minutes like it might be in a theme park, it’s done well over an hour-and-a-half.

“When I go into a park, I’m up on my feet, my body is moving though space either under my own volition or in a vehicle. In the theme park, I’m anything but inert. I don’t have the spare mental framework to pay attention to what’s happening to some other person, I’m paying attention to what’s happening to me.

“The whole meaning of the story has to turn upside down now and we have to figure out what it is about this world that could ever be meaningful to a person who is experiencing it directly as something happening to them.”

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
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Jobs . News . Products . Magazine
NEWS
IAAPA 17: Disney legend Joe Rohde reveals secrets to storytelling with IPs
POSTED 20 Nov 2017 . BY Tom Anstey
Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the centre of their own immersive fantasy world.

Recently celebrating the launch of his latest Disney project – Pandora ‘The World of Avatar’ at Orlando’s Animal Kingdom – Rhode said that creators of attractions based on film IPs such as Avatar or Star Wars must consider format in the theatre versus format in the theme park realm.

“We build story worlds, not necessarily story plots,” said Rohde, speaking as part of the IAAPA Legends Panel.

“A film is a format that allows you to explore the character-based side of the storytelling world. You follow characters through a plot and it takes about 90 minutes to do. What we do is much more about direct experiences – what could and is going to happen to you inside this world where these things also happened to those characters.”

According to Rohde, who joined Walt Disney Imagineering in 1980 during the development of Epcot, the main trap attractions creators can fall into when working with a film IP is recreating a world but not including the visitor as an active part of that world.

“When you go into a theatre to watch a movie you’re rendered pretty much inert,” he said.

“You sit in the dark, in the quiet, and you watch something happen to somebody else. A lot of our emotional attachment to the story comes from the things that happen to this person. But it takes time. It’s not done well in the first two minutes like it might be in a theme park, it’s done well over an hour-and-a-half.

“When I go into a park, I’m up on my feet, my body is moving though space either under my own volition or in a vehicle. In the theme park, I’m anything but inert. I don’t have the spare mental framework to pay attention to what’s happening to some other person, I’m paying attention to what’s happening to me.

“The whole meaning of the story has to turn upside down now and we have to figure out what it is about this world that could ever be meaningful to a person who is experiencing it directly as something happening to them.”

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
RELATED STORIES
IAAPA 2017: Expo breaks records as 39,000 descend on Orlando


This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.
IAAPA 2017: Brass Ring winners announced


IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
IAAPA 2017 Exclusive: Frontgrid announces two new product launches


Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
MORE NEWS
Government focuses on regional growth, with launch of £20m culture fund
Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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