IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project
POSTED 16 Nov 2017 . BY Tom Anstey
Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.

Speaking at the Legends panel hosted by BRC Imagination Arts’ Bob Rogers, Trowbridge said the experiences would “change the lens” on who is the protagonist in the theme park experience, something Disney wants to apply to all of its projects going forward.

“You go into some traditional theme park experiences and you’re kind of invisible,” he said. “With Pirates of the Caribbean for example, you go and ride it but the pirates don’t acknowledge you.”

Trowbridge, who has the task of taking the work of Star Wars creator George Lucas and translating that into a physical world, wants to do more than just recreate famous scenes from the franchise. Instead, he is in the process of creating something completely new but also distinctly Star Wars, placing visitors right at the heart of the immersive story playing out over multiple days to encourage repeat visits.

“It would have been easy to tell you Luke’s story on Tatooine - an iconic scene from the first movie - but we all know those scenes and we all know Luke’s story. We know we’re not in that story and that we have no business being on that planet with Luke as some kind of weird voyeur,” he said.

“Instead what we want to do is create this universe, laying out and introducing new stories, characters and places, and to include you in these stories should you want to take part. There’s no obligation to do this but there’s a significant part of our audience who want to feel more engaged and more connected to the stories they are experiencing, so we’re trying to find ways to take that and extend it to our parks.”

According to Disney, both Star Wars-themed lands will transport guests to a never-before-seen planet, a remote trading port and one of the last stops before “Wild Space”. The lands will have two signature attractions: one allowing guests to take control of the Millennium Falcon, and another that puts guests in the middle of a giant battle between the First Order and the Resistance.

“There’s an invitation to engage, there’s an invitation to play,” said Trowbridge. “Stay tuned, we’re very excited about it.”

Check back with Attractions Management and AM2 during the week for all the latest breaking news coming from IAAPA 2017.
RELATED STORIES
IAAPA 2017: David Willrich announces THEA Award winners


The Themed Entertainment Association (TEA) has announced the winners of the THEA Awards during the IAAPA Attractions Expo in Orlando, Florida.
IAAPA 2017: Hulk Hogan reveals plans to turn Beach Store into visitor attraction


Iconic professional wrestler Hulk Hogan has announced plans to turn his branded store in Orlando, Florida, into a full-fledged attraction, with the superstar visiting the IAAPA Expo to find new ideas as the venture evolves to compete with the local market.
IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze


Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.
IAAPA 2017: Four join prestigious Hall of Fame at Opening Ceremony


IAAPA has welcomed four new members into its prestigious Hall of Fame, with Puy du Fou’s Phillipe De Villiers, Give Kids the World Village’s Pamela and Henry Landwirth, and music composer Richard Sherman all named in this year’s class of inductees.
MORE NEWS
Faroe Islands prepare for summer rush by saying no to tourism in April
In a bid to tackle rising overtourism, the Faroe Islands is closing its doors to visitors next month, with a team of volunteers set to spend three days undertaking a number of tasks to prepare the country for its summer influx of visitors.
Kengo Kuma's wood market-inspired museum on track for summer opening
The Kengo Kuma-designed Odunpazarı Modern Museum (OMM) is slated to launch in Eskisehir, Turkey – the former "Turkic World" capital of culture – in June.
The Aon Center's new observatory will offer rare views of Chicago
The Hettema Group and architecture practice Solomon Cordwell Buenz (SCB) have been tapped to create a sky deck and visitor attraction at the Aon Center in Chicago, IL.
SeaWorld COO leaving company after 34 years
Following the conclusion of SeaWorld's search for a CEO, its chief operating officer, John Reilly, has announced he will be leaving the company at the end of this month following a 34-year tenure.
+ More news   
LATEST JOBS
Catering Manager
Welsh Water
Salary: £32,392 - £37,027
Job location: Conwy, UK
Retail Manager
The Silverstone Experience
Salary: Up to £30,000 pa
Job location: Silverstone, Towcester, UK
Human Resource Manager
Eureka
Salary: Circa £32,000 per annum
Job location: Halifax, UK
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
Attraction Manager - Conwy
Welsh Water
Salary: £39,966 - £46,960
Job location: Conwy, UK
Attraction Manager - Powys
Welsh Water
Salary: £39,966 - £46,960
Job location: Rhayader, UK
+ More jobs  

COMPANY PROFILE
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion to premier Peter Pan - Saving Tinkerbell at DEAL 2019
VR movie production company Red Raion is thrilled to announce that it will be exhibiting at the Dubai Entertainment Amusement and Leisure show 2019. [more...]
VIDEO GALLERY

instantprint - Online Print Made Easy!
We're the only online printing company who really gets your business. Find out more...
More videos:
ParadropVR by Frontgrid – Frontgrid
Red Raion: Meet the Team - Introduction – Red Raion
The Son Of Bigfoot 4D Trailer – nWave Pictures
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

25-27 Mar 2019

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
01 Apr 2019

English Tourism Week Conference 2019

128 Piccadilly, London, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

20 Mar 2019 issue 126


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project
POSTED 16 Nov 2017 . BY Tom Anstey
Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.

Speaking at the Legends panel hosted by BRC Imagination Arts’ Bob Rogers, Trowbridge said the experiences would “change the lens” on who is the protagonist in the theme park experience, something Disney wants to apply to all of its projects going forward.

“You go into some traditional theme park experiences and you’re kind of invisible,” he said. “With Pirates of the Caribbean for example, you go and ride it but the pirates don’t acknowledge you.”

Trowbridge, who has the task of taking the work of Star Wars creator George Lucas and translating that into a physical world, wants to do more than just recreate famous scenes from the franchise. Instead, he is in the process of creating something completely new but also distinctly Star Wars, placing visitors right at the heart of the immersive story playing out over multiple days to encourage repeat visits.

“It would have been easy to tell you Luke’s story on Tatooine - an iconic scene from the first movie - but we all know those scenes and we all know Luke’s story. We know we’re not in that story and that we have no business being on that planet with Luke as some kind of weird voyeur,” he said.

“Instead what we want to do is create this universe, laying out and introducing new stories, characters and places, and to include you in these stories should you want to take part. There’s no obligation to do this but there’s a significant part of our audience who want to feel more engaged and more connected to the stories they are experiencing, so we’re trying to find ways to take that and extend it to our parks.”

According to Disney, both Star Wars-themed lands will transport guests to a never-before-seen planet, a remote trading port and one of the last stops before “Wild Space”. The lands will have two signature attractions: one allowing guests to take control of the Millennium Falcon, and another that puts guests in the middle of a giant battle between the First Order and the Resistance.

“There’s an invitation to engage, there’s an invitation to play,” said Trowbridge. “Stay tuned, we’re very excited about it.”

Check back with Attractions Management and AM2 during the week for all the latest breaking news coming from IAAPA 2017.
RELATED STORIES
IAAPA 2017: David Willrich announces THEA Award winners


The Themed Entertainment Association (TEA) has announced the winners of the THEA Awards during the IAAPA Attractions Expo in Orlando, Florida.
IAAPA 2017: Hulk Hogan reveals plans to turn Beach Store into visitor attraction


Iconic professional wrestler Hulk Hogan has announced plans to turn his branded store in Orlando, Florida, into a full-fledged attraction, with the superstar visiting the IAAPA Expo to find new ideas as the venture evolves to compete with the local market.
IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze


Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.
IAAPA 2017: Four join prestigious Hall of Fame at Opening Ceremony


IAAPA has welcomed four new members into its prestigious Hall of Fame, with Puy du Fou’s Phillipe De Villiers, Give Kids the World Village’s Pamela and Henry Landwirth, and music composer Richard Sherman all named in this year’s class of inductees.
MORE NEWS
Faroe Islands prepare for summer rush by saying no to tourism in April
In a bid to tackle rising overtourism, the Faroe Islands is closing its doors to visitors next month, with a team of volunteers set to spend three days undertaking a number of tasks to prepare the country for its summer influx of visitors.
Kengo Kuma's wood market-inspired museum on track for summer opening
The Kengo Kuma-designed Odunpazarı Modern Museum (OMM) is slated to launch in Eskisehir, Turkey – the former "Turkic World" capital of culture – in June.
The Aon Center's new observatory will offer rare views of Chicago
The Hettema Group and architecture practice Solomon Cordwell Buenz (SCB) have been tapped to create a sky deck and visitor attraction at the Aon Center in Chicago, IL.
SeaWorld COO leaving company after 34 years
Following the conclusion of SeaWorld's search for a CEO, its chief operating officer, John Reilly, has announced he will be leaving the company at the end of this month following a 34-year tenure.
+ More news   
LATEST JOBS
Catering Manager
Welsh Water
Salary: £32,392 - £37,027
Job location: Conwy, UK
Retail Manager
The Silverstone Experience
Salary: Up to £30,000 pa
Job location: Silverstone, Towcester, UK
Human Resource Manager
Eureka
Salary: Circa £32,000 per annum
Job location: Halifax, UK
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
Attraction Manager - Conwy
Welsh Water
Salary: £39,966 - £46,960
Job location: Conwy, UK
Attraction Manager - Powys
Welsh Water
Salary: £39,966 - £46,960
Job location: Rhayader, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS